Thailand
Pimtha Naekaew, known online simply as Pimtha, is a Thailand-based lifestyle and fashion creator who has built one of the country's larger personal-blog…
Total Followers -2.8%
4.8M
Across Instagram, YouTube
Primary Platform
4.5M followers · 94% of audience
Engagement
0.3%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $54K–$127K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -137502 -3.0% | +1K +0.4% | +0 +0.0% | -136491 |
| Last 90 days | -135687 -3.0% | +4K +1.5% | +0 +0.0% | -131617 |
| Last 365 days | -135687 -3.0% | +4K +1.5% | +0 +0.0% | -131617 |
Daily follower snapshots from CreatorDB's longitudinal index.
Pimtha Naekaew, known online simply as Pimtha, is a Thailand-based lifestyle and fashion creator who has built one of the country's larger personal-blog followings on Instagram. Her content sits at the intersection of OOTD posts, beauty reviews, fitness checks, and slice-of-life vlogs, often shared in a mix of Thai and English captions. Recurring features include couple content with partner Bank Thiti, appearances from her cat Jiewjien, and a steady cadence of fashion and skincare moments that lean polished but conversational. She also operates her own commerce arm under the @pmth.co handle, signaling a creator-turned-entrepreneur trajectory that's increasingly common among Thai macro-influencers.
Pimtha is a Thailand-based lifestyle macro-creator whose Instagram-first feed skews heavily toward beauty, OOTD/fitcheck, and aspirational couple-and-pet vignettes — a natural fit for cosmetics, skincare, fashion, footwear, and premium consumer-tech brands rather than performance or finance categories. The audience is predominantly female and concentrated in the 25–34 bracket, with a notable diaspora footprint across the US, Canada, and the UK alongside her home Thai base, giving sponsors both SEA reach and Thai-expat resonance. Posting cadence on IG is consistent (every few days) though engagement runs below category median, suggesting reach-buy rather than conversion plays. Demonstrated brand work includes L'Oréal cushion makeup, New Balance (NB 204L via JD Sports Thailand), and MacBook Air placements — consistent with her beauty-meets-fashion-meets-tech remit.
Benchmark estimates for a creator at Pimtha Naekaew's tier (Macro, 4.8M combined followers, Thailand). Pulled from CreatorDB's category benchmarks.
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Pimtha is in a public relationship with Thai actor and content creator Bank Thiti, who frequently appears in her Instagram and Reels content. The couple regularly post lifestyle, travel, and everyday moments together, and Bank is tagged in many of her recent captions.
pmth.co is Pimtha's own fashion and lifestyle brand, which she links directly from her Instagram bio. It's positioned around her personal OOTD and minimalist aesthetic, and she regularly seeds drops to her 4.8M+ Instagram audience.
Her Instagram leans into OOTD, fit checks, makeup, and couple lifestyle content with Bank Thiti, plus appearances from her cat Jiewjien. Instagram classifies the account as a personal blog, and her grid mixes fashion, beauty tutorials, and brand campaigns.
Jiewjien is Pimtha's pet cat, who has her own dedicated Instagram account (@jiewjien_thecat) linked in Pimtha's bio. The cat regularly features in her vlogs and lifestyle posts and has become a recognizable part of her personal brand.
Recent collabs include L'Oréal, MAC Cosmetics, New Balance, JD Sports Thailand, MacBook Air, and Thai skincare names like Vivite, Bright, Roju, and Paloy Studio. Her sponsor mix skews heavily toward beauty, fashion, and lifestyle tech.
Yes, Pimtha Naekaew is based in Thailand and posts in Thai, though a large share of her audience is overseas — about 39% from the United States and 21% from Canada, with Thailand making up roughly a quarter of her followers.
Yes, she runs a YouTube channel with a few hundred thousand subscribers focused on vlogs, travel, and personal lifestyle content. Engagement on YouTube actually runs higher than her Instagram side, even though Instagram is her primary platform.
Her Instagram bio lists a dedicated work contact via LINE @pimtha and a phone number for her manager K. Bambi. Brand partnership inquiries go through that line rather than DMs on Instagram.
With over 4.8 million Instagram followers, Pimtha sits firmly in the Macro tier. That scale is reflected in her rate card, which puts Instagram Reels in the high five- to low six-figure range per deliverable.
Her Instagram engagement runs below the category median, which is typical for Macro-tier lifestyle accounts with a heavily international audience — a large US, Canadian, and UK following dilutes engagement compared to a Thailand-concentrated base. Her YouTube engagement, where her audience is more niche, runs noticeably higher.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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