Last updated just now · Jun 30, 2026, 6:00 PM
Beauty & Lifestyle Thailand

Pimtha Naekaew

Full Creator Stats Live · Updated 2026-06-30

Pimtha Naekaew is a creator with a presence on Instagram (4,530,649 followers), YouTube (268,000 followers), based in Thailand.

NicheBeauty & Lifestyle TierMacro Engagement0.4%

Total Followers -0.1%

4.8M

Across Instagram, YouTube

Primary Platform

Instagram

4.5M followers · 94% of audience

Engagement

0.4%

vs. 1.5% category median

Sponsorship Tier

Macro

Est. $54K–$127K / IG post

Quick facts
  • Beauty-meets-lifestyle hybrid blending Thai-language skincare and makeup reviews with couple POV content across Instagram and YouTube.
  • Own commerce label @pmth.co signals a brand extension beyond sponsorships, positioning her as more than a typical macro influencer.
  • Skincare and cosmetics partners — including L'Oréal and multiple Thai beauty brands — define a clear beauty-first commercial identity.
  • YouTube growing faster than Instagram on a 30-day basis, pointing to an active audience shift toward Shorts and longer-form formats.
  • Deeply domestic reach with an overwhelmingly Thailand-based audience makes her a concentrated buy for brands targeting the Thai consumer market.

Performance Across Platforms

Updated 2026-06-30
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
Instagram 4,530,649 -8K 0.4% 2.6 13 days ago
YouTube 268,000 +2K 2.8% 0.2 9 days ago

Growth Trend

Last 365 days
WindowInstagramYouTubeCombined
Last 7 days +0 +0.0% +992 +0.4% +0 +0.0% +992
Last 30 days -7702 -0.2% +2K +0.8% +0 +0.0% -5692
Last 90 days -149964 -3.3% +5K +1.9% +0 +0.0% -144872
Last 365 days -149964 -3.3% +5K +1.9% +0 +0.0% -144872

Audience Demographics

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-2918971.1M2.5M3.9M5.3M Jul 1Sep 30Dec 30Mar 30Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Pimtha Naekaew

Pimtha Naekaew is a creator with a presence on Instagram (4,530,649 followers), YouTube (268,000 followers), based in Thailand. Their content sits in the beauty & lifestyle space. Their Instagram bio reads: "▫️091 964 6594 (k. Bambi) ▫️WORK LINE@ : @pimtha 📦 @pmth.co 💋 🐾 @jiewjien_thecat 📷 @pimtherest". The full audience and engagement breakdown is below.

Brand fit

Why brands partner

Pimtha Naekaew reaches an audience concentrated in Thailand primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a beauty creator they map naturally to brands targeting that space. Engagement on Instagram runs around 0.4%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.

Estimated Rate Card

Benchmark estimates for a creator at Pimtha Naekaew's tier (Macro, 4.8M combined followers, Thailand). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

What is pmth.co and does Pimtha Naekaew run her own brand?

Pimtha lists @pmth.co directly in her Instagram bio alongside her personal handle, signalling it is a separate owned business venture rather than just a fan page. Based on its bio placement it functions as her own branded shop or product line, though the exact product range sits outside standard social data.

Does Pimtha Naekaew's cat have its own Instagram account?

Yes — Pimtha's cat, known by the handle @jiewjien_thecat, has its own dedicated Instagram page that she promotes directly in her bio. The cat named Jiewjien is a recurring presence across her personal lifestyle content.

Who is Bank Thiti and why does he keep appearing in Pimtha Naekaew's posts?

Bank Thiti (@bank_thiti) is a Thai content creator who appears regularly in Pimtha's personal posts, including day-to-day moments like meals and home routines. Hashtags in her content reference a shared channel, suggesting the two collaborate beyond occasional tags and share a close personal connection.

What beauty and skincare brands has Pimtha Naekaew partnered with?

Confirmed partners visible in her content include L'Oréal, Stand Oil TH, Vivite, Oligiox, Dermatige, and Roju. Her feed mixes product-focused reviews with personal lifestyle posts, making beauty sponsorships a core part of her commercial activity.

Has Pimtha Naekaew promoted L'Oréal on her Instagram?

Yes — Pimtha has featured a L'Oréal cushion foundation in her Instagram content, describing it as lightweight and comfortable on the skin. L'Oréal is one of several international beauty names confirmed in her sponsor portfolio.

Does Pimtha Naekaew promote Korean beauty brands in Thailand?

Stand Oil, a South Korean brand with a dedicated Thai account (@standoilth), appears consistently in her hashtag usage, confirming an ongoing partnership. Her audience skewing heavily toward Thai women in the 25–34 age range makes her a well-matched channel for Korean beauty products expanding in Thailand.

Is Pimtha Naekaew purely a beauty influencer or does she also post lifestyle content?

Her content covers both — she posts makeup and skincare reviews alongside personal daily-life moments like meals, home routines, and travel. Her Instagram bio labels her page a personal blog, and her YouTube content extends further into travel vlogs and longer lifestyle formats.

Does Pimtha Naekaew have a YouTube channel and what does she post there?

Yes, Pimtha maintains an active YouTube channel that complements her Instagram presence. The YouTube side leans toward personal vlogs and travel coverage, making it stylistically different from the polished beauty and product posts that anchor her Instagram feed.

How big is Pimtha Naekaew's audience on Instagram?

Pimtha has built a following of well over four million on Instagram, placing her firmly in the Macro influencer tier. Her reach is heavily concentrated in Thailand, which accounts for the large majority of her total audience.

Where is Pimtha Naekaew from and who are her followers?

Pimtha is based in Thailand, and the vast majority of her audience is Thai as well. Her core demographic skews toward women aged 25–34, with smaller but measurable followings in the United States, United Kingdom, and other English-speaking markets.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Jun 30, 2026, 6:00 PM · Slug: pimtha-naekaew

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