Pick Up Limes is the plant-based food and wellness channel created by Sadia Badiei, a registered dietitian who built a multi-million subscriber following on…
Total Followers -0.0%
5.6M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
4.4M followers · 78% of audience
Engagement
4.7%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $14K–$33K / IG post
The long-awaited first cookbook from Pick Up Limes features 100+ vegan recipes and is available for pre-order via major retailers including Amazon, Barnes & Noble, and Indigo.
The April 2026 update added the ability to paste a URL and instantly import external recipes with nutrition data, alongside AI-assisted daily meal planning via the Nourish Intelligence feature.
The personal milestone video also served as a platform to announce the cookbook pre-order, combining life news with a major brand launch.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -701 -0.1% | +0 +0.0% | -701 |
| Last 30 days | +0 +0.0% | -2335 -0.2% | +0 +0.0% | -2335 |
| Last 90 days | +0 +0.0% | -9925 -0.9% | +0 +0.0% | -9925 |
| Last 365 days | +0 +0.0% | -9925 -0.9% | +0 +0.0% | -9925 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Headspace Sponsorship | Sponsored content | YouTube | May 2025 | — |
| Pick Up Limes App Health & Wellness / Owned Product | Founder / owned brand | YouTube | Long-term | — |
Pick Up Limes is the plant-based food and wellness channel created by Sadia Badiei, a registered dietitian who built a multi-million subscriber following on YouTube from her base in the Netherlands. Her content blends practical recipe formats — structured meal preps, high-protein plant-based meals, and everyday snack ideas — with a quieter wellness philosophy she distills in her recurring phrase about nourishing "the cells and the soul." The production style is notably calm and visually refined, with an ASMR-adjacent kitchen aesthetic that sets her apart from higher-energy cooking formats on the platform. That tonal consistency extends across her website, Instagram, and a dedicated Pick Up Limes app, making her one of the more fully developed media properties in the plant-based nutrition space rather than simply a social channel.
Her audience skews heavily female and spans a wide age range, with particular density in the 25–44 bracket — a cohort with strong purchasing behavior around health, food, and lifestyle products. That demographic profile is reflected in her brand partnerships; a collaboration with Headspace positions her comfortably within the broader mind-body wellness category rather than purely the food space. Her own app adds a direct-to-audience revenue layer that reinforces subscriber loyalty beyond the algorithm. Her engagement rates run well above the category median across platforms, suggesting an actively invested community rather than passive reach. As plant-based eating continues to attract mainstream health-conscious consumers — not just committed vegans — and her content increasingly addresses protein and satiety in accessible terms, Pick Up Limes is well-positioned to deepen its foothold among wellness brands targeting educated, values-aligned audiences in the US, UK, and Western Europe.
Pick Up Limes reaches an audience concentrated in NLD primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Health & Wellness / Owned Product, a clear signal of fit for brands in those categories. Demonstrated partners include Headspace and Pick Up Limes App. Engagement on YouTube runs around 4.7%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Pick Up Limes's tier (Mega, 5.6M combined followers, NLD). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Pick Up Limes is run by Sadia Badiei, a registered dietitian who signs off every video with "With love, Sadia." She built the channel around making plant-based eating accessible and nutrition-informed, rather than trend-driven or preachy.
Yes, Sadia Badiei holds a registered dietitian (RD) credential, which sets Pick Up Limes apart from most food and wellness creators. Her professional nutrition background shapes how she explains protein, fiber, and whole-food ingredients — going well beyond just posting aesthetically pleasing recipes.
Pick Up Limes is based in the Netherlands, though Sadia has Canadian roots and the channel's largest viewership is in the United States. The main website and app are both run from the Dutch base, even as the content speaks to a predominantly English-speaking global audience.
Korean-inspired dishes appear regularly in the Pick Up Limes recipe library, with Korean ranking among the channel's top content hashtags. Korean cuisine's emphasis on fermented foods, vegetables, and bold seasoning makes it a natural fit for plant-based cooking, and the videos in this style consistently draw strong community engagement.
Pick Up Limes has its own dedicated app, linked directly in both the YouTube bio and the Instagram profile. It functions as a structured companion to the YouTube channel, giving users organized access to plant-based recipes, meal plans, and nutrition guidance beyond what a single video can cover.
The channel's high-protein series — which spans over 30 days of meals each delivering 30-plus grams of protein — builds dishes around legumes, tofu, tempeh, edamame, seeds, and other dense plant sources. It's a direct answer to the widespread concern that plant-based diets can't meet serious protein needs.
Yes, the one-hour batch meal-prep format is one of the channel's signature styles, where Sadia walks through cooking multiple complete meals in a single efficient session. These videos come with a downloadable PDF guide, making them a practical reference people return to rather than a one-time watch.
Pick Up Limes deliberately uses "plant-based" rather than "vegan," framing the content around food and lifestyle accessibility rather than a strict ethical label. All recipes are free from meat, fish, and dairy, but the tone is intentionally welcoming to anyone who is plant-curious — not just committed vegans.
Pick Up Limes partnered with Headspace in a sponsored YouTube integration in 2025. The collaboration is a natural fit — the channel's tagline "nourish the cells and the soul" has always extended beyond food into mental well-being and mindful living, making a mindfulness app a credible brand match for the audience.
"Nourish the cells and the soul" is the channel's core tagline, reflecting Sadia's dual focus on nutritional science and holistic well-being. Alongside recipes and meal prep, she publishes content on life lessons and mindset, making Pick Up Limes part food channel and part personal wellness guide.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@pickuplimes · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.