Brazil
Prof. Gil Borges is a Rio de Janeiro-based piano teacher who built PianoClub into a mid-tier Brazilian YouTube channel centered on beginner-friendly tutorials.
Total Followers +1.0%
179K
Across YouTube, Instagram
Primary Platform
YouTube
178K followers · 100% of audience
Engagement
2.1%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $21–$58 / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +997 +0.6% | +0 +0.0% | +0 +0.0% | +997 |
| Last 30 days | +2K +1.0% | +4 +0.5% | +0 +0.0% | +2K |
| Last 90 days | +4K +2.3% | +8 +1.0% | +0 +0.0% | +4K |
| Last 365 days | +4K +2.3% | +8 +1.0% | +0 +0.0% | +4K |
Daily follower snapshots from CreatorDB's longitudinal index.
Prof. Gil Borges is a Rio de Janeiro-based piano teacher who built PianoClub into a mid-tier Brazilian YouTube channel centered on beginner-friendly tutorials. Each video pairs a simplified arrangement with on-screen sheet music (partitura fácil), making the content practical for adult learners who want to play recognizable songs rather than drill isolated technique. The repertoire spans an unusually wide range — from Brazilian staples like Bossa Nova, Samba, Choro, and Sertanejo to ABBA, Frank Sinatra, Beethoven, and contemporary Brazilian artists such as Roberto Carlos, Marisa Monte, and Ludmilla — reflecting a deliberate strategy to serve learners across all musical tastes within a single channel.
The audience is overwhelmingly Brazilian and skews male, distributed across adult age groups consistent with self-motivated hobbyist learners rather than a younger, entertainment-driven viewership. Engagement sits above the category median for a channel of this scale, suggesting a loyal functional core. Beyond tutorials, Gil extends PianoClub into private lessons and an online course, positioning the channel as a lead-generation asset for his teaching practice rather than a purely ad-revenue play. That dual model — working educator and content creator — makes him a natural fit for music education platforms, keyboard and instrument retailers, and sheet music services targeting Portuguese-speaking adult learners.
Pianocluboficial reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a music creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 2.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Brazil-focused brands in music and related categories, Pianocluboficial offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Pianocluboficial's tier (Mid, 179K combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Professor Gil Borges is the piano teacher and content creator behind the YouTube channel PianoClub (pianocluboficial). He is based in Rio de Janeiro, Brazil, and built the channel around teaching popular music on piano and keyboard. Across his content and social profiles he is consistently identified by the hashtag #professorgilborges.
Gil Borges offers in-person private lessons in Rio de Janeiro. He also runs online piano courses, which are listed directly in his Instagram bio alongside his private teaching, making his instruction available to students throughout Brazil and abroad.
Professor Gil Borges accepts sheet music requests via email or WhatsApp, as stated in his Instagram bio. This is a core part of the PianoClub experience — students can ask for arrangements of specific songs he has covered on the channel rather than searching for generic scores elsewhere.
PianoClub offers both. Beyond the free tutorials on YouTube, Professor Gil Borges explicitly lists online courses and private lessons as paid services in his Instagram bio. The YouTube channel functions as a discovery and teaching tool, while the courses provide a more structured learning path.
PianoClub is built specifically for beginners. Professor Gil Borges labels most tutorials as Arranjo FÁCIL (easy arrangement) and consistently targets the hashtags #pianoiniciante and #tecladoparainiciantes, meaning keyboard for beginners. The channel pairs every tutorial with sheet music to help students follow along from the start.
Yes — covering Brazilian genres is one of the things that separates PianoClub from typical piano tutorial channels. Professor Gil Borges explicitly lists Samba, Choro, Bossa Nova, Sertanejo, Axé, Brega, and Funk among the styles he teaches, alongside internationally common styles like Jazz, Classical, and Pop.
Yes, both are featured on PianoClub. Published tutorials include Roberto Carlos's 'Como É Grande o Meu Amor por Você' and Marisa Monte's 'Amor I Love You,' each presented in an easy piano arrangement with sheet music. Brazilian popular artists appear regularly alongside international names on the channel.
The hashtag #professorgilborgesmeensina translates from Portuguese as 'Professor Gil Borges teach me.' It functions as a community tag tied to Gil Borges's teaching identity, used across his PianoClub content to link tutorials back to his personal brand as an instructor.
Yes, classical music is part of the broad repertoire Professor Gil Borges covers. Beethoven appears in PianoClub's hashtags alongside tutorials for pieces like Ave Maria, all arranged in accessible formats for piano and keyboard students. Classical content sits alongside pop, rock, jazz, and Brazilian genres on the channel.
PianoClub has covered a wide range of international artists, including ABBA's 'The Winner Takes It All' and Frank Sinatra's 'New York, New York,' both presented as easy arrangements with sheet music. The channel also tags artists like Ludmilla and draws from genres as wide as Metal and Gospel, making it one of the more eclectic piano tutorial channels coming out of Brazil.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@pianocluboficial · YouTube
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