Cordelia Frost — known online as Phyrra — is a Netherlands-based beauty and lifestyle creator who has carved out a specific corner of the alternative beauty space: cruelty-free, indie-brand makeup aimed at adults over forty with dry, sensitive, or rosacea-prone skin.
Total Followers -0.0%
48K
Across YouTube, Instagram
Primary Platform
YouTube
26K followers · 53% of audience
Engagement
11.5%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $564–$1.6K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -2 -0.0% | +0 +0.0% | -2 |
| Last 30 days | +0 +0.0% | -18 -0.1% | +0 +0.0% | -18 |
| Last 90 days | -99 -0.4% | -29 -0.1% | +0 +0.0% | -128 |
| Last 365 days | -99 -0.4% | -29 -0.1% | +0 +0.0% | -128 |
Daily follower snapshots from CreatorDB's longitudinal index.
Cordelia Frost — known online as Phyrra — is a Netherlands-based beauty and lifestyle creator who has carved out a specific corner of the alternative beauty space: cruelty-free, indie-brand makeup aimed at adults over forty with dry, sensitive, or rosacea-prone skin. Operating across YouTube and Instagram with a combined micro-tier following, she produces tutorials, foundation-match guides, and indie brand spotlights under the romantic-goth and witchy aesthetic that defines her visual identity. Lethal Cosmetics is a recurring feature in her content, signaling an alignment with small-batch, independent cosmetics labels rather than mainstream prestige or mass-market beauty. Her audience is overwhelmingly English-speaking and US-based despite her European base, which reflects how tightly the alt-beauty community clusters around shared aesthetic values rather than geography.
Phyrra's engagement rate sits well above the category median — a reliable indicator of a loyal, highly invested community rather than passive follower accumulation. Her audience skews almost entirely female and spans a notably wide age range, with meaningful representation both from younger indie-beauty enthusiasts and the 45-plus demographic she specifically creates for. A recent sponsorship with Ultrahuman, a health and biometric-tracking brand, points to a lifestyle-wellness crossover that could broaden her brand-partnership profile beyond cosmetics. As the beauty industry increasingly recognizes older consumers and sensitive-skin concerns as underserved segments, Phyrra is positioned as a credible niche voice for brands targeting that intersection of alternative aesthetics, conscious consumption, and mature skincare needs.
Phyrra reaches an audience concentrated in NLD primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a beauty creator they map naturally to brands targeting that space. Demonstrated partners include Ultrahuman. Engagement on YouTube runs around 11.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For NLD-focused brands in beauty and related categories, Phyrra offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Phyrra's tier (Micro, 48K combined followers, NLD). Pulled from CreatorDB's category benchmarks.
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Phyrra's real name is Cordelia Frost, which she uses in her official YouTube channel description. She operates under the handle Phyrra across both YouTube and Instagram, a name that fits naturally within her alternative goth aesthetic and community.
Yes, Phyrra documented her blepharoplasty — a surgical procedure to remove excess skin or fat from the eyelids — in a video on her YouTube channel. Sharing this kind of personal experience openly is characteristic of her candid, community-first approach and resonated strongly with her beauty audience.
#phyrrasfault is Phyrra's signature community hashtag, used by fans when they end up buying something because of her recommendations. It's a playful, affectionate joke — her followers blame her for enabling their indie makeup hauls, and it has become a recognizable tag within the indie beauty space.
Yes, cruelty-free beauty is a non-negotiable foundation of Phyrra's content. She focuses almost exclusively on indie cruelty-free brands, and hashtags like #crueltyfreebeauty and #indiebeauty run consistently across her posts, making her a go-to source for viewers who shop with that filter in mind.
Phyrra has dry, sensitive, and rosacea-prone skin, which shapes every product recommendation she makes. Because she tests products on genuinely reactive skin, her reviews carry practical weight for the large number of viewers who struggle to find indie or goth-adjacent makeup that won't irritate or aggravate their complexion.
Yes, Lethal Cosmetics is one of the indie brands Phyrra features most consistently, and she has posted dedicated tutorials around their Build Your Own Palette (BYOP) system, which lets customers mix and match pressed products into customizable palettes. Lethal Cosmetics appears among her top-tagged brands and is clearly a long-running part of her content.
Yes, Phyrra explicitly positions her channel around living your best life above 40, which sets her apart from the majority of beauty creators who skew younger. Her content addresses how alternative and goth makeup aesthetics work on mature skin, making her a rare voice in that intersection.
Foundation matching for pale olive skin is a niche Phyrra highlights in her content, since this undertone is notoriously difficult — brands often shade it too pink or too yellow. Because she has this undertone herself and also has rosacea and dry skin to account for, her shade breakdowns are especially useful for viewers who share the same combination.
Phyrra is based in the Netherlands in Europe, which she notes in her Instagram bio. Despite living in Europe, the large majority of her audience is in the United States, which makes her a cross-market creator well-suited for indie beauty brands that sell internationally.
Ultrahuman makes a smart health-tracking ring that monitors sleep, recovery, and metabolic data. Phyrra partnered with them for sponsored content on YouTube, which is notable for a beauty creator and reflects the broader lifestyle-above-40 angle she brings to her channel beyond makeup tutorials alone.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@phyrra · YouTube
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