Thailand
Phuwin Tangsakyuen, known widely by his first name Phuwin, is a Thai actor and recording artist signed to GMMTV, Thailand's dominant entertainment label for youth-oriented drama and music.
Total Followers +1.1%
5.9M
Across Instagram
Primary Platform
5.9M followers · 100% of audience
Engagement
14.6%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $71K–$166K / IG post
The Pond-Phuwin duo perform across three nights (Aug 21–23) at Impact Arena, Muang Thong Thani, with worldwide live streaming via TTM LIVE — their largest concert undertaking to date.
Phuwin starred as Peach opposite Pond Naravit in this BL comedy that gained wide attention for its comedic lakorn references.
The feature spotlighted his rising pan-Asian profile, luxury fashion deals, and growing crossover appeal beyond Thailand.
Phuwin played Kris Tangsinsup, a teenage singer entangled in his family's dark secrets, in a series that streamed worldwide on Netflix.
The campaign emphasised diversity and modern self-expression. Phuwin had also been inducted as a Loewe 'Friend of the House' earlier in 2024, cementing his place in global luxury fashion.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 5,938,787 | +63K | 14.6% | 2.6 | today |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +8K +0.1% | +0 +0.0% | +0 +0.0% | +8K |
| Last 30 days | +63K +1.1% | +0 +0.0% | +0 +0.0% | +63K |
| Last 90 days | +342K +5.8% | +0 +0.0% | +0 +0.0% | +342K |
| Last 365 days | +342K +5.8% | +0 +0.0% | +0 +0.0% | +342K |
Daily follower snapshots from CreatorDB's longitudinal index.
Phuwin Tangsakyuen, known widely by his first name Phuwin, is a Thai actor and recording artist signed to GMMTV, Thailand's dominant entertainment label for youth-oriented drama and music. He built his profile through the Thai Boys' Love drama wave that drew substantial international attention in the early 2020s, with his onscreen pairings generating dedicated fan communities well beyond Thailand's borders. His Instagram bio frames him as a dual creative — 'music to convey, act to portray' — and his content reflects that duality, mixing lifestyle photography, behind-the-scenes glimpses, and branded travel content in a polished but personality-driven register. The @dialblack_official tag in his bio also points to involvement with a fashion or merchandise brand, suggesting commercial ambitions beyond performance alone.
His brand partnership roster positions him firmly in the premium consumer tier: a visible Samsung Galaxy relationship (including international content shot in London), campaigns with APM Monaco jewelry, and Tommy Hilfiger placements indicate that luxury and aspirational lifestyle advertisers are treating him as a credible vehicle for Thai and Southeast Asian youth audiences. His engagement rate runs well above category norms for an account of his scale — a pattern consistent with the intense fan loyalty that GMMTV drama alumni tend to accumulate. The audience skews toward 25–34-year-olds, is predominantly Thai, but carries a meaningful international tail spanning the US, UK, and Turkey, reflecting the global reach of Thai drama fandoms. As that fanbase matures and his acting and music credits compound, his positioning as a multi-platform entertainment property with crossover regional appeal is likely to deepen.
Phuwintang reaches an audience concentrated in Thailand primarily through Instagram, and is best activated via Instagram Reels and Stories. As an entertainment creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 14.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their Instagram-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows entertainment content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Thailand-focused brands in entertainment and related categories, Phuwintang offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Phuwintang's tier (Mega, 5.9M combined followers, Thailand). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Phuwintang is both — his Instagram bio describes his work as "Music to convey, act to portray," making clear he pursues parallel careers in music and acting. He is signed to GMMTV, one of Thailand's largest entertainment companies known for developing multi-talented artists who release music and star in dramas simultaneously.
Yes, Phuwintang is officially part of the GMMTV talent roster — his professional contact details in his Instagram bio reference the GMMTV artists Line OA and a GMMTV-linked work email. GMMTV is a major Thai entertainment studio with a strong international following, particularly for its drama productions and the musicians it launches.
Phuwintang lists @dialblack_official directly in his Instagram bio, identifying it as a brand he is personally connected to — likely a fashion or lifestyle label he co-owns or founded. It sits alongside his entertainment career as part of his wider creative identity, and fans of his often follow the Dial Black account alongside his main profile.
Yes — the hashtag #galaxyxphuwin marks him as a named Samsung Galaxy partner, and he is featured in the broader #TeamGalaxy campaign. He has promoted the Galaxy Z Fold8, including using it on a trip to London for travel photography content, and his name appeared prominently in Galaxy Unpacked campaign tags.
Phuwintang is affiliated with Tommy Hilfiger's Thai market campaign, using the hashtags #tommyhilfiger and #tommyfamily in his posts. This puts him in Tommy Hilfiger's ambassador or brand family program. Tommy Hilfiger is one of several global fashion brands in his sponsorship portfolio, sitting alongside Samsung and APM Monaco.
APM Monaco is a French jewelry and accessories brand with a growing Southeast Asia presence, and Phuwintang serves as a partner for their Thai market through @apmmonacoth. The brand's youthful, fashion-forward positioning fits naturally with his lifestyle content and his audience, which skews heavily toward 18–34-year-olds.
"God of Hungry" appears to be a food-themed content series or show that Phuwintang takes part in, based on a caption where he references the title during a sushi restaurant outing and invites fans to join him for refill Coke. The format — a celebrity going out to eat and documenting the experience — is a popular lifestyle entertainment style among Thai creators and actors.
"mami x PHUWIN: HOKKAIDO DAYS" was a branded travel collaboration that sent Phuwintang to Hokkaido, Japan, to capture autumn leaf-changing season content. He invited fans to participate in tied activities, making it an interactive campaign rather than a passive advertisement. "Mami" is the brand partner behind the trip.
Phuwintang links @hanabi.tang directly from his main bio, indicating it is a secondary account he runs personally. The name "hanabi" means "fireworks" in Japanese, suggesting a more artistic or candid space separate from the brand-heavy content on his main page. Many Thai entertainers maintain a secondary account for personal or creative content.
Phuwintang has built a Mega-tier following on Instagram, with over five million followers — placing him among Thailand's most-followed entertainers on the platform. What makes his account especially notable beyond the follower count is an engagement rate that runs many times higher than the category average for accounts of his size, reflecting a genuinely active and loyal fanbase.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@phuwintang · Instagram
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