Operating under one of Instagram's most coveted generic handles, @photography is a Norway-based photography curation account that aggregates landscape, nature, and adventure imagery from contributors around the world.
Total Followers -0.2%
225K
Across Instagram
Primary Platform
225K followers · 100% of audience
Engagement
4.1%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4.5K–$11K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 225,100 | -360 | 4.1% | 1.2 | 14 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -360 -0.2% | +0 +0.0% | +0 +0.0% | -360 |
| Last 90 days | -6528 -2.9% | +0 +0.0% | +0 +0.0% | -6528 |
| Last 365 days | -6528 -2.9% | +0 +0.0% | +0 +0.0% | -6528 |
Daily follower snapshots from CreatorDB's longitudinal index.
Operating under one of Instagram's most coveted generic handles, @photography is a Norway-based photography curation account that aggregates landscape, nature, and adventure imagery from contributors around the world. Rather than functioning as a personal creator page, it operates as a community platform — sourcing and crediting independent photographers whose work spans Norwegian fjords and the Lofoten Islands, the granite peaks of the Dolomites, and American wilderness like Yosemite National Park. The editorial voice is minimal by design: short, punchy captions let the imagery carry the weight, while consistent hashtag use around landscape, mountain, and nature photography has helped the account carve a well-defined position in the outdoor and travel photography space on Instagram.
Despite a modest follower base in the mid-hundred-thousands, the account punches well above its weight on engagement — running roughly three times the category median — which reflects a genuinely interested community rather than passive followers accumulated on a legacy handle. The audience skews toward millennials aged 25–34, leans slightly male, and is concentrated in English-speaking markets, with the United States accounting for the largest share. That demographic profile aligns naturally with outdoor gear, travel, optics, and camera hardware brands looking for contextually relevant placements. The account's slight recent plateau in growth suggests the curation model may benefit from more consistent posting cadence or expanded content formats such as Reels, but its strong engagement retention keeps it an attractive mid-tier vehicle for brands targeting visually-driven outdoor and travel audiences.
Photography reaches an audience concentrated in NOR primarily through Instagram, and is best activated via Instagram Reels and Stories. As a photography creator they map naturally to brands targeting that space. Engagement on Instagram runs around 4.1%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Photography's tier (Mid, 225K combined followers, NOR). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
@photography operates as a community curation account, reposting and crediting outstanding images from photographers around the world rather than publishing one person's original work. The account's bio — "Content based on the most beautiful photography in the world" — frames it explicitly as a global showcase, and individual photographers are tagged directly in captions on every featured post.
@photography holds one of the most sought-after single-word usernames on Instagram, making it an exceptionally rare and valuable account identity. The Norway-based account uses this premium handle to run a landscape and nature photography curation community with an audience well above the typical engagement levels for the category.
Yes — Norwegian landscapes like the Reinebringen viewpoint in the Lofoten Islands appear on the account, which makes sense given that it is based in Norway. The Lofoten Islands are among the most photographed destinations in Scandinavia, celebrated for their dramatic fjords, peaks, and fishing villages.
Irina Werning is an Argentine photographer best known for her "Back to the Future" series, in which she tracked down people to painstakingly recreate their old childhood photographs decades later. @photography has spotlighted her work, noting that she launched the project in 2010 and spent two years hunting down her subjects to faithfully restage each original image.
@photography shared a striking image showing a tiny human figure in freefall positioned near the center of the Sun, making the person look almost microscopic against the scale of the sky. Posts like this show that while landscape photography dominates the account, it also sources conceptually bold and technically extraordinary images from the wider photography community.
#eclectic_shotz is a popular Instagram photography community hashtag used by landscape and nature photographers to get their images discovered and potentially featured on large curation accounts. @photography consistently tags its posts with #eclectic_shotz as part of staying connected to the most active photography communities on the platform.
@photography credits photographers directly in its captions — tagging contributors like @kylekotajarvi and @ilhan1077 on published posts. The typical route for photographers to get noticed by curation pages like this is to tag the account and post consistently under its active community hashtags, including #landscapephotography and #naturephotography.
Landscapes dominate the feed — mountains, sunrises, sunsets, and fjords are the core content — but the account also features conceptually striking images like freefall silhouettes against the Sun and photographer spotlights covering documentary-style projects. The bio's promise of "the most beautiful photography in the world" gives it flexibility to showcase anything visually exceptional, regardless of genre.
The account's engagement runs well above the category median for photography pages on Instagram, which typically reflects a community that actively saves and shares images rather than passively scrolling past them. Curating globally iconic locations — from Norway's Lofoten Islands to Yosemite and the Dolomites — gives followers a consistent reason to interact with each post.
@photography is based in Norway, which explains its notable representation of Scandinavian landscapes, particularly destinations in the Lofoten Islands. Beyond its Norwegian roots, the account curates photography from locations worldwide, including Yosemite National Park in the United States and the Dolomites in Italy.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@photography · Instagram
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.