Last updated just now · Aug 16, 2026, 5:55 AM
Football & Sport United Kingdom

Philfoden

Full Creator Stats Live · Updated 2026-08-16

Philfoden is a creator with a presence on Instagram (12,426,694 followers), TikTok (5,700,000 followers), based in United Kingdom.

NicheFootball & Sport TierMega Engagement4.5%

Total Followers +0.0%

18.1M

Across Instagram, TikTok

Primary Platform

YouTube

12.4M followers · 69% of audience

Engagement

4.5%

vs. 1.5% category median

Sponsorship Tier

Mega

Est. $124K–$273K / IG post

Recent news · 4 items

Performance Across Platforms

Updated 2026-08-16
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
Instagram 12,426,694 +6K 4.5% 3.3 3 days ago
TikTok 5,700,000 +0 6.4% 1 years ago

Growth Trend

Last 365 days
WindowInstagramTikTokCombined
Last 7 days -9941 -0.1% +0 +0.0% +0 +0.0% -9941
Last 30 days +6K +0.1% +0 +0.0% +0 +0.0% +6K
Last 90 days +31K +0.3% +0 +0.0% +0 +0.0% +31K
Last 365 days +31K +0.3% +0 +0.0% +0 +0.0% +31K

Audience Demographics

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4.9M7M9.1M11.2M13.3M Aug 18Nov 16Feb 15May 16Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Brand ambassador Instagram Long-term
Sponsored content Instagram 2023–2024
Background

About Philfoden

Philfoden is a creator with a presence on Instagram (12,426,694 followers), TikTok (5,700,000 followers), based in United Kingdom. Their content sits in the football & sport space. Their YouTube bio reads: "🩵@mancity 🦁 @england 👟 @nike". The full audience and engagement breakdown is below.

Brand fit

Why brands partner

Philfoden reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Sportswear / Footwear, Fashion / Fragrance, a clear signal of fit for brands in those categories. Demonstrated partners include Nike and Hugo Boss. Engagement on YouTube runs around 4.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in Sportswear / Footwear and related categories, Philfoden offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Philfoden's tier (Mega, 18.1M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

Why does Phil Foden wear the number 47 for Manchester City?

Foden was assigned the number 47 as an academy graduate when he first broke into Manchester City's first-team squad, and unlike most elite players who switch to a lower squad number once established, he kept it as a mark of his journey through City's youth system. The shirt has become so iconic with him that it is now widely seen as his personal signature at the club, referenced directly in his own social content.

What is Phil Foden's Hugo Boss deal?

Foden is an ambassador for Hugo Boss as part of their Boss Bottled Triumph fragrance campaign, which runs under the tagline "Be Your Own Boss." The partnership appears across his social channels and positions him as one of several high-profile sports figures fronting the brand's push into football's global fanbase.

What happened when Phil Foden got sent home from England duty?

In September 2020, during England's Nations League trip to Iceland, Foden and Mason Greenwood were sent home after breaking the team's COVID-19 bubble by inviting women back to the squad hotel. Both players issued public apologies, and it represented a serious early setback in Foden's international career before he went on to become a cornerstone of the England setup.

Did Phil Foden win Premier League Player of the Season?

Yes, Foden claimed the Premier League Player of the Season award for the 2023–24 campaign following an exceptional individual season that put him among the best players in world football. It was widely seen as a culmination of years of steady development into a genuine match-winner at the highest level.

Who is Phil Foden's partner?

Foden's long-term partner is Rebecca Cooke, and the couple have been together since before his rise to prominence, with children of their own. She has occasionally appeared in content around him, though Foden keeps his family life largely out of the spotlight compared to his on-pitch persona.

What trophies has Phil Foden won at Manchester City?

Foden has spent his entire professional career at Manchester City and has accumulated multiple Premier League titles, an FA Cup, and a UEFA Champions League winner's medal as part of the club's historic treble in the 2022–23 season. His trophy haul makes him one of the most decorated academy products in City's history despite still being in his mid-twenties.

What is GQ Extra Time and has Phil Foden been on it?

GQ Extra Time is a video interview format produced by British GQ in which footballers answer questions ranging from style and culture to personal life well beyond the pitch. Foden has appeared in the series, which sits naturally alongside his wider brand partnerships and positions him as one of the sport's most marketable crossover figures.

What Nike boots does Phil Foden wear?

Foden is a full Nike athlete and wears Nike football boots as part of his ongoing deal with the brand, regularly featuring in @nikefootball campaigns and content. While the specific boot model updates with each new Nike range, his Nike partnership is one of the cornerstones of his commercial identity alongside Hugo Boss.

Where is Phil Foden from?

Foden is from Stockport, Greater Manchester, a fact that has become part of his public identity — fans and media regularly call him "Stockport's finest." He came through Manchester City's academy despite growing up several miles from the club's Etihad Campus base.

How big is Phil Foden's social media following?

Foden has over 12 million followers on Instagram and over 5 million on TikTok, placing his combined audience well above 17 million and comfortably in the Mega tier for sports creators. His Instagram engagement runs well above the category median for athletes, reflecting a highly active and invested fanbase concentrated among 18-to-34-year-old football fans.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Aug 16, 2026, 5:55 AM · Slug: philfoden

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