United States
Peruseproject is an Austin, Texas-based creator whose content sits at the intersection of BookTube and cozy lifestyle.
Total Followers +0.4%
847K
Across Instagram, YouTube, TikTok
Primary Platform
246K followers · 29% of audience
Engagement
5.0%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4.9K–$12K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +74 +0.0% | +0 +0.0% | +85 +0.0% | +159 |
| Last 30 days | +2K +0.7% | +1K +0.3% | +510 +0.2% | +3K |
| Last 90 days | +8K +3.3% | +1K +0.3% | +3K +1.4% | +12K |
| Last 365 days | +8K +3.3% | +1K +0.3% | +3K +1.4% | +12K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Pair Eyewear Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| CookUnity Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| Quince Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| National University Sponsorship | Sponsored content | YouTube | May 2026 | — |
| Walmart Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| HelloFresh Food & Meal Kits | Sponsored content | 2026 | — |
Peruseproject is an Austin, Texas-based creator whose content sits at the intersection of BookTube and cozy lifestyle. Known by her first name Regan, she built her initial following within the YouTube book-review community — covering annual reading wrap-ups, bookstore shopping vlogs, and star-rating roundups — before expanding into seasonal home décor and autumn-aesthetic content that broadens her appeal well beyond strictly literary audiences. The resulting persona is warm and approachable, anchored by a consistent 'cozy vibes' aesthetic that translates fluidly across YouTube, Instagram, and TikTok, each platform carrying a meaningful segment of her collective mid-tier following.
Her audience skews heavily female and concentrates in the 18–34 age bracket — a demographic that overlaps meaningfully with lifestyle, home, and everyday-essentials consumers, not just book buyers. Engagement rates run well above category norms on all three platforms, a signal of genuine community investment rather than passive reach. Sponsorships from Quince and Pair Eyewear reflect an aspirational-but-accessible positioning, while Walmart and CookUnity indicate comfort working with mainstream, value-oriented brands. That dual range gives her unusual flexibility across advertiser categories, and as cozy-lifestyle content continues to sustain cultural traction through seasonal cycles, her niche sits squarely in the path of steady lifestyle and CPG brand interest.
Peruseproject reaches an audience concentrated in United States primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Food & Meal Kits, a clear signal of fit for brands in those categories. Demonstrated partners include Pair Eyewear and CookUnity. Engagement on Instagram runs around 5.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows books content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Food & Meal Kits and related categories, Peruseproject offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Peruseproject's tier (Mid, 847K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Peruseproject's real first name is Regan, which she uses in the business contact email listed publicly across her channels. She operates under the Peruseproject brand name on YouTube, Instagram, and TikTok rather than leading with her full name.
Peruseproject is based in Austin, Texas, which she states directly in her TikTok bio. Austin's creative, laid-back culture fits naturally with the cozy, bookish lifestyle content she produces.
These are vlog-style videos where Peruseproject takes her audience along on real bookstore trips, browsing shelves and often wrapping up with a book haul reveal. They are a signature format on her YouTube channel and consistently popular within the BookTube community she's part of.
The cozy vibes brand that runs across all of Peruseproject's platforms blends books, fall and autumn décor, warm home aesthetics, and slow-living content. It's less a single topic and more an overall mood — the reading-nook, candle-lit corner of the internet.
Yes, Anthropologie hauls — especially fall décor drops — are a recurring part of Peruseproject's content calendar. Her 'anthro fall decor haul' videos are a fan favorite that combine seasonal shopping with her signature home-aesthetic sensibility.
Yes, Peruseproject is an active BookTuber whose YouTube channel is built around reading content — book hauls, bookstore vlogs, mid-year and annual reading roundups. Her YouTube bio reads simply 'Let's chat about books!' and she consistently engages with BookTube hashtags and formats.
Yes, star ratings are a core part of how Peruseproject covers books. She posts regular roundups — including 'every book I've read this year and their star rating' and 'best and worst books of the year' videos — which have become one of her most-watched formats on YouTube.
Recent sponsors on her YouTube channel include Quince, Pair Eyewear, CookUnity, National University, and Walmart. Quince in particular is a natural fit — the brand's focus on quality everyday basics maps closely onto her cozy, considered lifestyle aesthetic.
Cricut crafting shows up in Peruseproject's content mix alongside her books and home aesthetic posts, reflected by its consistent place among her top-used hashtags. It fits the creative, DIY-adjacent side of the cozy lifestyle niche she occupies.
Yes, Peruseproject is active on TikTok under the same handle, posting cozy lifestyle and book-related content. Her TikTok engagement rate runs considerably higher than her other platforms, which signals an especially responsive and tight-knit community there.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@peruseproject · Instagram
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