United States
Personal Finance Club is the personal finance education brand built by Jeremy Schneider, who retired at 36 after selling a software startup and pivoted to teaching everyday Americans how to build wealth the unglamorous way: live below your means, buy low-cost index funds, and hold for the long term.
Total Followers +0.2%
873K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
19K followers · 2% of audience
Engagement
4.5%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $10K–$24K / IG post
"The Personal Finance Club Show" debuted in 2025 and has grown to 43+ episodes, unpacking real-world money questions and viral financial claims weekly.
CNBC Select spotlighted Schneider's index-fund philosophy — "live below your means and invest early and often" — tracing his path from RentLinx founder to retired-at-36 influencer.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -70 -0.0% | -141 -0.1% | -211 |
| Last 30 days | +619 +3.2% | +1K +0.2% | -203 -0.1% | +2K |
| Last 90 days | +1K +7.2% | +7K +1.0% | -297 -0.2% | +8K |
| Last 365 days | +1K +7.2% | +7K +1.0% | -297 -0.2% | +8K |
Daily follower snapshots from CreatorDB's longitudinal index.
Personal Finance Club is the personal finance education brand built by Jeremy Schneider, who retired at 36 after selling a software startup and pivoted to teaching everyday Americans how to build wealth the unglamorous way: live below your means, buy low-cost index funds, and hold for the long term. His content — built primarily on Instagram before expanding to YouTube and TikTok — leans heavily on clean visual explainers, myth-busting comparisons, and a frank, self-deprecating voice. He leans into the 'Transparent Millionaire' framing, sharing his own financial journey rather than speaking from a remote, guru-like distance. A weekly podcast and proprietary investing course round out the ecosystem, giving him multiple monetization lanes beyond brand deals.
His audience skews heavily male and spans a wide age band, with a meaningful concentration of adults over 35 — people actively thinking about retirement timelines rather than just getting started. That demographic commands premium rates for financial-product sponsors, and his above-median engagement suggests an audience that actively engages with the material rather than passively scrolling. With U.S. viewers representing the bulk of his reach and English-speaking markets like the UK, Canada, and Australia filling out the remainder, he sits in a clean position for fintech, brokerage, and tax-software brands seeking an educated, high-intent audience.
Personalfinanceclub reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a finance creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 4.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows finance content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in finance and related categories, Personalfinanceclub offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Personalfinanceclub's tier (Mid, 873K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The person behind Personal Finance Club is Jeremy Schneider, a former tech entrepreneur in the United States who built the brand after achieving early retirement. He began sharing his personal finance journey publicly and has grown the account into one of the more recognized independent money-education brands on social media.
Jeremy Schneider retired at 36 after selling a technology company he had built, then compounding that wealth through consistent, low-cost index fund investing. His entire content brand is built around the idea that this same path — earning, living below your means, and buying and holding index funds — is repeatable for everyday investors, not just tech founders.
The Transparent Millionaire label reflects Jeremy Schneider's practice of openly sharing his real net worth, investment account balances, and financial decisions rather than keeping them private. This transparency is the core of his credibility — he positions himself as living proof that the index fund strategy works, not just someone theorizing about it.
Yes — buy and hold index fund investing is both what Personal Finance Club teaches and what Jeremy Schneider practices himself. He is a consistent critic of stock picking, day trading, and complex financial products, arguing that low-cost index funds outperform nearly every active strategy for ordinary investors over a long time horizon.
Personal Finance Club regularly creates content that directly references Kevin O'Leary, typically to challenge or contrast financial advice that conflicts with the passive index fund philosophy. Given O'Leary's well-known preference for dividend stocks and active picking, Jeremy uses those positions as teaching moments for why he believes simple index investing beats celebrity-driven strategies.
Yes, Personal Finance Club offers a paid course that walks people through budgeting, debt management, and building an index fund investment portfolio from scratch. The course is periodically put on sale and is aimed at people who want a structured, step-by-step guide rather than just scrolling through individual social posts.
Yes, Personal Finance Club releases new podcast episodes every Thursday. The show covers the same core themes as the social media content — practical money tips, index fund investing, and the philosophy of living below your means — but in a longer-form audio format.
Mortgages are a recurring topic in Personal Finance Club's content, and Jeremy Schneider frequently tackles the classic debate of whether to pay down a mortgage early or invest the extra cash in index funds. His take generally follows the math: if expected investment returns outpace the mortgage interest rate, investing tends to win — though he acknowledges the emotional value of being debt-free.
Halloween costumes have become a beloved annual tradition on Personal Finance Club — Jeremy Schneider is known for building genuinely elaborate setups, including a working automatic sink costume that became a standout post. It's a deliberately lighthearted contrast to the otherwise finance-heavy content and has built a loyal audience eager to see what he pulls off each October.
Personal Finance Club's largest audience lives on Instagram, where the account has grown to well over 600,000 followers — the TikTok profile even directs people there as the main hub. Content also runs on YouTube and TikTok, with a Thursday podcast rounding out the multi-platform presence.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@personalfinanceclub · YouTube
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