United States
Perkins Builder Brothers is a US-based duo running a YouTube-first construction and home-building channel that blends professional-grade technique with humor-forward presentation.
Total Followers +0.0%
1.3M
Across YouTube, Instagram
Primary Platform
YouTube
1.2M followers · 92% of audience
Engagement
6.8%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $2.1K–$5.3K / IG post
The team documented their trip to the NAHB International Builders Show in a YouTube video, highlighting the annual industry event as part of their ongoing builder-education content.
The trade publication profiled the North Carolina custom homebuilders' social media success story, detailing their content strategy, sponsorship model, and expansion into selling branded tools and toolbelts.
The brothers expanded their merchandise line beyond apparel and tools with a co-branded hot sauce product sold through their official website, leaning into the channel's humor-forward brand identity.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -21 -0.0% | +0 +0.0% | -21 |
| Last 30 days | +0 +0.0% | +21 +0.0% | +0 +0.0% | +21 |
| Last 90 days | +0 +0.0% | +383 +0.4% | +0 +0.0% | +383 |
| Last 365 days | +0 +0.0% | +383 +0.4% | +0 +0.0% | +383 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Hungryroot Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Truewerk Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Vevor Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| The Home Depot Sponsorship | Sponsored content | Jul 2026 | — | |
| AG1 Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
Perkins Builder Brothers is a US-based duo running a YouTube-first construction and home-building channel that blends professional-grade technique with humor-forward presentation. Their long-running "Building A Dream Home" series, which has surpassed fifty serialized episodes, anchors the channel by documenting a full residential build from groundwork through finish work — generating the sustained viewer investment that drives an engagement rate well above the category median for how-to content. Supplementary content covers woodworking, tools, renovation techniques, and jobsite efficiency, positioning the channel as a practical resource for both working trades professionals and serious DIYers.
Their audience skews heavily male and tilts toward the 35-and-older demographic, consistent with experienced homeowners and contractors rather than casual weekend builders. Three-quarters of their viewership is concentrated in the United States, with a secondary foothold in Canada. Their sponsor mix reinforces trade-adjacent credibility: Truewerk in professional workwear and Vevor in tools and equipment sit alongside The Home Depot, while AG1 and Hungryroot signal openness to broader lifestyle integrations beyond the jobsite. Hashtag history also points to building-materials partnerships with brands such as Huber and LP, cementing their positioning as a trusted voice in residential construction and a natural match for hardware, materials, and professional-trades advertisers.
Perkins builder brothers reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a diy creator they map naturally to brands targeting that space. Demonstrated partners include Hungryroot and Truewerk. Engagement on YouTube runs around 6.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows diy content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in diy and related categories, Perkins builder brothers offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Perkins builder brothers's tier (Macro, 1.3M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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The "Building A Dream Home" series is Perkins Builder Brothers' flagship YouTube project documenting the complete construction of a home from the ground up, episode by episode — surpassing 50 episodes by mid-2026. Each installment covers a specific phase of the build, blending real construction technique with the brothers' signature humor. It's one of the most detailed real-build documentation series available on YouTube for anyone who wants to follow an actual home being built from start to finish.
Their channel describes itself as offering "pro building and project tips on how to build better homes," firmly positioning them on the professional side of construction content rather than the hobbyist end. Unlike typical weekend-project DIY creators, they focus on construction techniques designed to save real time and money — the kind of knowledge that comes from hands-on professional building experience. Their audience reflects this, skewing heavily male and toward viewers 35 and older who take building seriously.
Truewerk is an active sponsor for Perkins Builder Brothers as of mid-2026. Truewerk is a technical workwear brand built specifically for tradespeople, focused on durability and on-site performance. The partnership is a natural match for a channel where the hosts are physically on job sites building homes on camera across dozens of episodes.
Yes, The Home Depot is an active sponsor for Perkins Builder Brothers, with sponsored content running on their Instagram channel as of mid-2026. For a channel built around professional home construction and renovation, a Home Depot partnership is one of the most on-brand collaborations possible given how frequently those products and materials show up in real builds.
Vevor is a global tools and equipment brand known for affordable, professional-grade gear, and it's one of the brothers' most visible recurring sponsors — with dedicated hashtags like #vevordiyproject and #vevordiy appearing consistently in their posts. Vevor tools show up directly in the "Building A Dream Home" series, making it one of the most integrated product partnerships in their content. The brand's range of construction and workshop tools aligns well with the variety of tasks the brothers tackle across episodes.
Perkins Builder Brothers have tagged themselves as a Huber partner using the #huberpartner hashtag, pointing to a relationship with Huber Engineered Woods — the company behind ZIP System sheathing and tape widely used in new home construction. Given that the "Building A Dream Home" series covers a full home build, Huber products would naturally appear during the framing and weather-resistant barrier phases of the project. It's consistent with the professional-grade material choices the brothers make throughout the series.
AG1 (the daily nutrition supplement formerly known as Athletic Greens) is an active YouTube sponsor for Perkins Builder Brothers as of mid-2026. AG1 regularly partners with creators in active, physically demanding spaces, and for a channel where the hosts are on job sites building homes on camera, a health and stamina angle is a reasonable contextual fit. It also reflects how large construction creators have diversified beyond tool and materials sponsors into lifestyle and wellness brands.
Their content is aimed broadly at anyone who wants to build better homes, but it leans toward people who want professional-level technique rather than casual beginner projects. The YouTube bio specifically highlights "pro building and project tips" and "construction techniques that save time and money," which resonates most with experienced homeowners and working tradespeople. Their audience skews 35 and older, reflecting viewers with real building stakes and some existing knowledge of construction.
Perkins Builder Brothers have grown past one million subscribers on YouTube, placing them solidly in the Macro creator tier for the construction and home improvement space. Their engagement rate runs well above the typical benchmark for that category, which signals a highly invested audience — not just casual viewers stumbling across build content.
Yes, Perkins Builder Brothers run a dedicated website at perkinsbuilderbrothers.com and are also active on Instagram under @perkinsbuilderbrothers. They openly list a business contact email for brand partnerships, reflecting a creator operation that extends well beyond a single platform. Their Instagram tagline — "Build with the Brothers, Dream with the Team" — underlines the community-building side of what they're doing.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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