Japan
Perfume is a Japanese electronic pop trio — members known by their stage nicknames A-chan, Kashiyuka, and Nocchi — who formed in Hiroshima and rose to mainstream prominence in the mid-2000s under the sole production of Yasutaka Nakata.
Total Followers +0.0%
1.8M
Across Instagram, YouTube
Primary Platform
645K followers · 36% of audience
Engagement
7.2%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $9.7K–$23K / IG post
The film traces the trio's full 25-year career, including behind-the-scenes footage of their final Tokyo Dome shows and exclusive member interviews ahead of their hiatus. Directed by Sado Taketoshi, who also helmed their 2015 documentary.
The track, written specifically for the film, dropped on May 15 alongside the theatrical release and was accompanied by a pre-save campaign across streaming platforms.
The announcement came on September 21, 2025 — exactly 20 years after their major debut — the day before opening their landmark Tokyo Dome anniversary shows.
The ninth studio album dropped digitally on August 18 and physically on September 17, 2025, produced by Yasutaka Nakata and spanning genres including J-pop, disco, and synthwave.
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Daily follower snapshots from CreatorDB's longitudinal index.
Perfume is a Japanese electronic pop trio — members known by their stage nicknames A-chan, Kashiyuka, and Nocchi — who formed in Hiroshima and rose to mainstream prominence in the mid-2000s under the sole production of Yasutaka Nakata. Their signature sound pairs heavily processed vocals with propulsive synth arrangements, while their live performances have long incorporated cutting-edge technologies such as real-time motion capture, holographic projection, and interactive stage systems developed with creative studio Rhizomatiks. Across a catalog spanning tracks like 'Polyrhythm' and 'Chocolate Disco' to newer singles such as 'Plasma' and 'Spinning World,' the group has demonstrated a consistent capacity to evolve sonically while retaining a devoted cross-generational fanbase.
Perfume reaches an audience concentrated in Japan primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a music creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 7.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Japan-focused brands in music and related categories, Perfume offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Perfume's tier (Macro, 1.8M combined followers, Japan). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Perfume is a trio made up of A~chan (Ayano Omoto), Kashiyuka (Yuka Kashino), and Nocchi (Ayaka Nishiwaki). All three have been together since the group's formation, and the original lineup has never changed across their full career.
Nakata Yasutaka, the producer behind the electronic duo capsule, has produced virtually all of Perfume's major output since their major-label debut. His signature synthesizer-heavy, technopop sound is the defining sonic identity of the group.
『Perfume "コールドスリープ" 25 years Document』 is a feature documentary that chronicles 25 years of the group's history, released in Japanese cinemas in May 2026. The film covers their rise from Hiroshima to becoming one of Japan's most internationally recognized pop acts.
Perfume Closet is the group's own fashion and merchandise brand, regularly promoted through the members' social media under the hashtag #perfumecloset. It reflects the trio's well-known interest in curated, futuristic styling that matches their stage aesthetic.
PTA is Perfume's official fan club, and it remains active — references to #ptabook appear consistently in their recent social posts. Membership gives fans access to exclusive content, presale tickets, and special releases tied to major events like their anniversary concerts.
Perfume formed in Hiroshima, Japan, before eventually relocating to Tokyo to pursue their major-label career. Their Hiroshima roots are a well-known part of their backstory, and the group has spoken about the city throughout their career.
Perfume's music sits firmly in the technopop and electropop space, drawing from synthesizer-driven J-pop with heavy electronic production. Songs like "Polygon Wave," "Plasma," and "Spinning World" showcase their shift toward increasingly futuristic, club-influenced sounds over the years.
「Perfume ZO/Z5 Anniversary ネビュラロマンス」 was a major anniversary concert, and the complete version was released on Blu-ray and DVD in May 2026. The show marked a significant milestone in the group's 25-year run and featured the elaborate stage technology Perfume is known for.
Perfume have been active for over 25 years, a milestone highlighted directly in their 2026 documentary film. That longevity is rare in J-pop, where idol groups often have short commercial lifespans, and it speaks to their sustained artistic reinvention.
Yes — a notably large share of Perfume's social audience comes from outside Japan, with the United States representing the second-largest country group and Mexico a significant third. Their international reach is unusual for a Japanese-language act and reflects years of overseas touring and global streaming availability.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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