Brazil
Pedro Sobral is a Brazilian digital marketing educator who has built a substantial following around one tightly defined promise: teaching everyday people how to run profitable online advertising campaigns.
Total Followers +1.3%
2.3M
Across Instagram
Primary Platform
YouTube
2.3M followers · 100% of audience
Engagement
1.9%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $28K–$66K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 2,346,889 | +30K | 1.9% | 24 | 3 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -3286 -0.1% | +0 +0.0% | +0 +0.0% | -3286 |
| Last 30 days | +30K +1.3% | +0 +0.0% | +0 +0.0% | +30K |
| Last 90 days | +55K +2.4% | +0 +0.0% | +0 +0.0% | +55K |
| Last 365 days | +55K +2.4% | +0 +0.0% | +0 +0.0% | +55K |
Daily follower snapshots from CreatorDB's longitudinal index.
Pedro Sobral is a Brazilian digital marketing educator who has built a substantial following around one tightly defined promise: teaching everyday people how to run profitable online advertising campaigns. Operating primarily out of Brazil, he is widely recognized in the Portuguese-language digital marketing space as a specialist in paid traffic — particularly Meta (Facebook and Instagram) ads. His handle and persona lean informal and accessible, positioning him as "the guy who teaches everyone how to make online ads," a deliberate contrast to the dry, technical tone common in the performance-marketing world. His signature program, Imersão Faturando com Anúncios, functions as both a course brand and a community identity, giving his audience a clear conversion pathway beyond passive content consumption.
His audience skews heavily male and young-adult, with the 18-to-34 demographic accounting for the majority of his following — a profile consistent with aspiring entrepreneurs, freelance marketers, and small-business owners seeking practical monetization skills. Engagement sits meaningfully above the category median, suggesting an audience that actively acts on his recommendations rather than scrolling passively. Because his content functions as business education, brand partnerships are naturally aligned with marketing tools, SaaS platforms, digital course infrastructure, and fintech products serving Brazilian entrepreneurs. With the Brazilian creator economy continuing to mature and demand for performance-marketing knowledge accelerating across Latin America, Sobral is well positioned to expand both his paid-media reach and his course ecosystem into adjacent Portuguese-speaking markets.
Pedrosobral reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via Instagram Reels and Stories. As an education creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Brazil-focused brands in education and related categories, Pedrosobral offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Pedrosobral's tier (Macro, 2.3M combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
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Imersão Faturando com Anúncios is Pedro Sobral's flagship training program, with the name translating roughly to 'Immersion: Earning with Ads.' It is the core product he links from his Instagram bio and is built around teaching people to run profitable online advertising campaigns. The immersive format suggests a deep-dive, hands-on learning experience rather than a passive video course.
'Subido' appears in Pedro Sobral's bio as part of his program branding, likely a nickname or tagline tied to his Imersão Faturando com Anúncios offer. In Portuguese, 'subido' relates to going up or rising, which fits his core promise of helping students grow their revenue through better ad performance. It functions as a results-oriented identity marker for his audience.
Pedro Sobral's content centers on paid online advertising, with Meta platforms — Facebook and Instagram — being a core focus of his curriculum. His enormous organic Instagram presence is itself a demonstration of the same digital ecosystem he teaches. His educational style emphasizes practical, revenue-focused ad strategies rather than purely theoretical marketing concepts.
Yes — Pedro Sobral explicitly brands himself as 'the guy who teaches everyone how to run online ads,' which signals accessibility for beginners and not just seasoned marketers. Nearly half his audience falls in the 18–24 age bracket, suggesting a strong following of young entrepreneurs and students entering the digital advertising space for the first time. His casual, approachable tone reinforces that entry-level positioning.
That phrase from his Instagram bio translates to 'the guy who teaches everyone how to run online ads' — and it is the core of his personal brand. Rather than positioning himself as an elite consultant, he deliberately uses the informal word 'carinha' (little guy, regular dude) to signal that his content is for everyday people, not just corporate marketing teams. This approachable identity has helped him build an audience of over 2 million followers.
Yes, Pedro Sobral operates squarely within Brazil's booming 'tráfego pago' (paid traffic) education niche, which has exploded as a career path for Brazilian entrepreneurs and freelancers. Over 80% of his audience is based in Brazil, and his content is produced in Portuguese for that market. He is one of the more prominent educators in this space due to his large following and above-average engagement.
Pedro Sobral is from Brazil, and his audience reflects that heavily — more than four in five of his followers are Brazilian. He produces content in Portuguese and his programs are structured around the Brazilian digital marketing and entrepreneurship market. He does attract smaller but meaningful audiences from the United States and Portugal as well.
Pedrosobral has grown to well over 2 million followers on Instagram, placing him in the Macro creator tier within the Brazilian digital education space. His engagement rate runs above the category median, which is a strong signal for an account of that size — large accounts typically see engagement drop as follower counts climb.
Yes, YouTube is listed as Pedrosobral's primary platform, where he likely publishes longer-form educational content on online advertising strategy and campaign management. His Instagram presence is where his public audience is most visible, but YouTube serves as a natural home for in-depth tutorials and content that complements his paid programs.
Pedrosobral's audience skews male and young, with the largest segment falling in the 18–34 age range — a demographic strongly associated with Brazilian freelancers, small business owners, and aspiring 'gestores de tráfego' (paid traffic managers) looking to build careers in digital advertising. The gender split leans toward men, though a meaningful portion of his audience is female. Virtually all of his core viewers are based in Brazil.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@pedrosobral · YouTube
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