Brazil
Pediatriaintegralbr is the Instagram presence of a Rio de Janeiro–based pediatrician — identifiable by her state medical registration — who has built a macro-scale following by combining clinical expertise with outspoken child advocacy.
Total Followers -0.3%
2.2M
Across Instagram
Primary Platform
YouTube
2.2M followers · 100% of audience
Engagement
5.0%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $27K–$63K / IG post
Revista Fórum covered the growing wave of pediatric psychiatric admissions linked to excessive smartphone use, citing Daniel Becker's warnings about TikTok and social media risks for children. The piece highlighted his Movimento Desconecta as a key grassroots response pushing collective family pledges to delay smartphones.
The movement, which advocates delaying first smartphones until age 14 and social media until 16 through school-community collective agreements, received R$31,866 in strategic-planning support from Infinis. The listing notes the partnership has since concluded.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 2,237,273 | -7K | 5.0% | 4 | 2 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -4698 -0.2% | +0 +0.0% | +0 +0.0% | -4698 |
| Last 30 days | -7383 -0.3% | +0 +0.0% | +0 +0.0% | -7383 |
| Last 90 days | +14K +0.6% | +0 +0.0% | +0 +0.0% | +14K |
| Last 365 days | +14K +0.6% | +0 +0.0% | +0 +0.0% | +14K |
Daily follower snapshots from CreatorDB's longitudinal index.
Pediatriaintegralbr is the Instagram presence of a Rio de Janeiro–based pediatrician — identifiable by her state medical registration — who has built a macro-scale following by combining clinical expertise with outspoken child advocacy. Her content spans evidence-based pediatric guidance and broader cultural commentary on childhood, with recurring themes around free play (#brincarlivre), screen-time limits (#movimentodesconecta), and protecting children from exploitative advertising (#publicidade, #acordocoletivo). She also co-anchors the 'Dá Tempo' podcast, extending her reach into long-form conversations about parenting and childhood development. An engagement rate more than three times the category median signals that her audience is not passive — they are invested parents seeking trusted guidance rather than casual scrollers.
Her following is overwhelmingly female and concentrated in the 25–34 age bracket, a demographic that maps closely to first- and second-time mothers in Brazil navigating parenting decisions. The 83% Brazilian audience concentration means her cultural references and advocacy campaigns — including organized movements around children's rights and digital wellness — land with particular resonance in the domestic market. Her activist positioning makes her a selective partner for brands: she is a natural fit for children's health, educational toys, and family-oriented wellness categories, but her public stances on commercial exploitation of children make misaligned sponsorships a reputational risk. As regulatory conversations around children's screen time and advertising intensify across Latin America, her dual role as clinician and movement leader places her in an increasingly influential position within Brazil's parenting media landscape.
Pediatriaintegralbr reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via Instagram Reels and Stories. As an education creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 5.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Brazil-focused brands in education and related categories, Pediatriaintegralbr offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Pediatriaintegralbr's tier (Macro, 2.2M combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Pediatriaintegralbr is a fully licensed pediatrician in Brazil, practicing under CRM 39833-1 RJ and holding the specialist qualification RQE 44257, both listed openly in her Instagram bio. This medical credentialing sets her apart from general parenting influencers and is central to why her audience of parents and caregivers trusts her guidance on child health topics.
Pediatriaintegralbr practices medicine in Rio de Janeiro state, Brazil, as indicated by the 'RJ' designation on her CRM medical registration number. The vast majority of her audience is also Brazilian, reflecting how deeply her content resonates with parents in her home country.
The creator behind Pediatriaintegralbr goes by Carol, as shown in the contact email on her Instagram bio, and she is a licensed pediatrician registered in Rio de Janeiro. Beyond clinical medicine, she works as a childhood activist, public speaker, and digital educator focused on child development and protection.
Movimento Desconecta (Disconnect Movement) is a campaign Pediatriaintegralbr actively advocates for, urging families to reduce children's screen and device time in favor of real-world, offline experiences. It connects directly to her broader pediatric stance that excessive digital exposure interferes with healthy child development, and she amplifies it consistently across her content.
The Guia da Infância (Childhood Guide) is a resource Pediatriaintegralbr created and promotes directly from her Instagram bio, offering parents practical guidance on raising children through a child-development lens. It reflects her goal of translating pediatric knowledge into accessible tools for everyday families.
Brincar livre, or free play, is one of Pediatriaintegralbr's most consistent advocacy topics — she champions unstructured, child-led play as a non-negotiable pillar of healthy development. She argues that over-scheduled routines and excessive screen time have displaced the free play time children need to develop emotionally, socially, and physically.
Dá Tempo is a podcast that appears as one of Pediatriaintegralbr's recurring content pillars, referenced through the hashtag #dátempopodcast across her posts. Based on her niche and advocacy work, it focuses on childhood, child development, and parenting topics aligned with her pediatric perspective.
Pediatriaintegralbr uses hashtags like #publicidade and #acordocoletivo to speak out against commercial advertising directed at children, arguing it manipulates young minds and undermines family health decisions. This anti-advertising stance is a defining part of her identity as a childhood activist, going well beyond the typical scope of a medical influencer.
The Acordo Coletivo (Collective Agreement) is an initiative Pediatriaintegralbr publicly supports, related to establishing collective protections for children in the digital and advertising landscape in Brazil. It is part of a coordinated effort among childhood advocates to push for systemic change rather than individual family-level solutions.
Pediatriaintegralbr has built an audience of over 2 million followers on Instagram, placing her firmly in the Macro creator tier, with an engagement rate that runs well above the category average for health and parenting accounts. Her audience skews heavily female and is concentrated in the 25–44 age range — the demographic of active parents — with Brazil making up the overwhelming majority of her reach.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@pediatriaintegralbr · YouTube
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