Germany
Paul.Qr is a Germany-based digital creator operating at the intersection of streetwear and DIY garment-making.
Total Followers +3.7%
23K
Across Instagram
Primary Platform
23K followers · 100% of audience
Engagement
3.5%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $572–$1.6K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 22,894 | +852 | 3.5% | 0.9 | 5 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +156 +0.7% | +0 +0.0% | +0 +0.0% | +156 |
| Last 30 days | +852 +3.7% | +0 +0.0% | +0 +0.0% | +852 |
| Last 90 days | +4K +16.2% | +0 +0.0% | +0 +0.0% | +4K |
| Last 365 days | +4K +16.2% | +0 +0.0% | +0 +0.0% | +4K |
Daily follower snapshots from CreatorDB's longitudinal index.
Paul.Qr is a Germany-based digital creator operating at the intersection of streetwear and DIY garment-making. His Instagram presence is built around a straightforward creative premise — captured in his own bio: "I make things I can't find" — meaning he designs and constructs custom pieces, from cropped tees to full streetwear looks, rather than buying off-the-shelf. His content blends finished outfit posts with sewing tutorials, giving followers both aesthetic inspiration and practical craft instruction. That dual focus — style and process — sets him apart from pure outfit-of-the-day accounts and draws a technically curious segment of the streetwear audience.
Despite a micro-tier following, Paul.Qr's engagement rate runs well above the category median, a signal that his audience is genuinely invested rather than passive. His reach is notably international for a Germany-based creator, with a substantial share of followers in the United States and United Kingdom, suggesting his content travels on English-language hashtag discovery rather than being anchored to a local community. The audience skews heavily toward the 18–34 bracket with a near-even gender split — rare for streetwear, which typically indexes more male. As handmade and slow-fashion aesthetics continue gaining traction, Paul.Qr is positioned well for partnerships with independent fabric brands, sustainable textile suppliers, or streetwear labels looking to tap craft-oriented audiences.
Paul.Qr reaches an audience concentrated in Germany primarily through Instagram, and is best activated via Instagram Reels and Stories. As a fashion creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 3.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their Instagram-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Germany-focused brands in fashion and related categories, Paul.Qr offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Paul.Qr's tier (Micro, 23K combined followers, Germany). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes — Paul.Qr's entire content identity is built around constructing custom streetwear pieces by hand, which separates him from fashion accounts that only style and showcase existing clothing. He regularly posts sewing tutorials alongside finished outfit reveals, showing followers both the process and the final look.
It's his creative philosophy: rather than hunting for the perfect streetwear piece in a store, Paul.Qr sews or constructs it himself. This drives the DIY angle across all his content — if something doesn't exist the way he envisions it, he builds it from scratch.
Paul.Qr uses sewing techniques to construct and alter crop t-shirts, sharing the process step by step as tutorials on Instagram. His crop t-shirt and sewing tutorial content breaks down how to achieve the exact fit and silhouette he wants, which is a big reason why his audience skews toward people who want to make streetwear, not just wear it.
Paul.Qr focuses on DIY streetwear — custom pieces he constructs himself, OOTD fits, and street-style inspiration rooted in a hands-on craft approach. His content sits at the intersection of sewing and contemporary streetwear aesthetics, rather than simply showcasing existing brands or hauls.
Paul.Qr posts under hashtags like #sewingtutorial and #diy alongside his fashion content, suggesting his tutorials are meant to be accessible rather than trade-level technical. His focus on achievable DIY pieces like crop t-shirts indicates the content is entry-friendly for anyone wanting to customize their own streetwear.
Paul.Qr is one of the few streetwear creators who combines outfit inspiration with actual construction tutorials, making his page genuinely useful for people learning to sew in a fashion context. His engagement rate runs well above the category average, which suggests the tutorial-style content resonates with a community that is actively learning and not just scrolling.
Fashion and DIY content is inherently visual, so language is less of a barrier for Paul.Qr than it would be for a talking-head creator. His streetwear aesthetic and sewing tutorials appeal to a global DIY fashion community, which explains why Germany and the United States each make up a significant share of his audience.
Based on his public bio, Paul.Qr presents himself as a digital creator rather than a formal fashion label, though his philosophy of making pieces he can't find elsewhere gives his output a brand-like identity. He lists a dedicated business email for inquiries, suggesting he treats the creative work professionally even outside a branded label structure.
Paul.Qr is based in Germany, which is reflected in his largest single audience segment. Despite being Germany-based, a substantial share of his followers come from the United States and the United Kingdom, indicating his visual DIY content travels well beyond a German-speaking audience.
Paul.Qr lists a business email in his bio specifically for brand inquiries, and as a micro creator with engagement that runs well above the category median, he sits in a tier that streetwear and DIY fashion brands actively target for authentic partnerships. No specific named sponsors are publicly associated with his profile at this time.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@paul.qr · Instagram
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