Brazil
Paulomuzy is a creator with a presence on YouTube (1,410,000 followers), Instagram (7,636,831 followers), TikTok (3,100,000 followers), based in Brazil.
Total Followers -0.3%
12.1M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
1.4M followers · 12% of audience
Engagement
8.1%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $92K–$214K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -6873 -0.1% | +0 +0.0% | -6873 |
| Last 30 days | +0 +0.0% | -34366 -0.4% | +0 +0.0% | -34366 |
| Last 90 days | +0 +0.0% | -70259 -0.9% | +0 +0.0% | -70259 |
| Last 365 days | +0 +0.0% | -70259 -0.9% | +0 +0.0% | -70259 |
Daily follower snapshots from CreatorDB's longitudinal index.
Paulomuzy is a creator with a presence on YouTube (1,410,000 followers), Instagram (7,636,831 followers), TikTok (3,100,000 followers), based in Brazil. Their content sits in the health & fitness space. Their YouTube bio reads: "Você vê o que eu sou. O que eu sou é resultado daquilo que faço repetidamente. Excelência não é um ato. É um hábito. — Médico CRM 115573". The full audience and engagement breakdown is below.
Paulomuzy reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a fitness creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 8.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Brazil-focused brands in fitness and related categories, Paulomuzy offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Paulomuzy's tier (Mega, 12.1M combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Paulomuzy is a fully licensed physician registered with Brazil's Federal Council of Medicine under CRM SP 115.573, which he displays openly across all of his social media bios. He is not a fitness influencer who simply uses medical-sounding language — his credentials are real and verifiable, which is central to how he positions his content.
Paulomuzy specializes in orthopedics, traumatology, and sports medicine, the three areas he lists explicitly in his Instagram bio. That combination means his expertise sits directly at the crossroads of musculoskeletal health and athletic performance, which is exactly what his training and nutrition content draws from.
Yes, jiu-jitsu and BJJ are recurring themes in Paulomuzy's content — he regularly uses hashtags like #bjj and #jiujitsu across his posts. His sports medicine background likely deepens how he thinks about grappling-specific conditioning, injury prevention, and recovery.
Paulomuzy has appeared on Podpah, one of Brazil's most-watched podcasts, which he references through the #podpah hashtag on his own posts. A Podpah slot is widely seen as a mainstream breakthrough moment in the Brazilian creator ecosystem, and it aligns with his broad national recognition.
Paulomuzy has addressed smart rings directly in his content, publishing a video examining whether they are genuinely worthwhile for tracking health and performance data. His take carries more weight than most influencer reviews because he filters wearable technology through his clinical background in sports medicine rather than brand deals.
"A cirurgia que ninguém queria fazer" — "The surgery nobody wanted to do" — is one of his standout YouTube titles, drawing directly on a real case from his surgical career as an orthopedic doctor. It represents the first-person clinical storytelling approach that separates Paulomuzy from conventional fitness creators who have no medical practice to reference.
Yes, Paulomuzy has created content exploring how artificial intelligence is entering professional practice, including in healthcare and clinical decision-making. As both a practicing orthopedic surgeon and a large-scale digital creator, he occupies an unusual vantage point that makes his perspective on medical technology distinctly credible.
Evidence-based practice is Paulomuzy's explicit brand positioning — his Instagram bio states "ciência e performance baseada em evidências" (science and evidence-based performance). Rather than recommending trends or unproven supplements, he applies the same standard of evidence he uses as a clinical physician to his training and nutrition content.
Despite posting primarily in Portuguese, the United States accounts for a larger share of Paulomuzy's audience than Brazil itself, which is unusual for a Brazilian creator. This likely reflects a combination of the sizeable Brazilian diaspora in North America and YouTube's global algorithm surfacing doctor-led fitness content to English-speaking audiences who seek credible health information regardless of language.
Paulomuzy has built a combined following of over 12 million across YouTube, Instagram, and TikTok, placing him in the Mega tier of Brazilian health and fitness creators. His YouTube engagement rate runs far above the category average — a rare achievement at that scale — signalling a highly active, loyal audience rather than a passive one.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@paulomuzy · YouTube
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