Brazil
Paulo.Ia is a Brazil-based digital creator whose handle cleverly fuses his first name with 'IA' — the Portuguese abbreviation for Inteligência Artificial — signaling his entire content identity at a glance.
Total Followers +2.1%
425K
Across Instagram
Primary Platform
YouTube
425K followers · 100% of audience
Engagement
6.9%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $6.4K–$15K / IG post
As OpenAI launched its first commercial office in the Americas outside the US, Paulo Aguiar was spotlighted on the official OpenAI website as a creator working across text, images, video, and music — keeping human creative direction at the center of his AI-driven work.
He began teaching Generative AI for marketing and business at PÓS PUCPR DIGITAL, expanding his influence into formal higher education alongside his creator career.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 425,293 | +9K | 6.9% | 3.5 | 5 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +2K +0.4% | +0 +0.0% | +0 +0.0% | +2K |
| Last 30 days | +9K +2.1% | +0 +0.0% | +0 +0.0% | +9K |
| Last 90 days | +24K +5.6% | +0 +0.0% | +0 +0.0% | +24K |
| Last 365 days | +24K +5.6% | +0 +0.0% | +0 +0.0% | +24K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| OpenAI Brasil AI / Technology | Brand ambassador | Long-term | — | |
| NVIDIA GeForce Brasil AI / Technology | Long-term partnership | Long-term | — | |
| Google AI / Technology | Long-term partnership | Long-term | — | |
| CapCut Creative Tools / Software | Channel sponsor | YouTube | Long-term | — |
Paulo.Ia is a Brazil-based digital creator whose handle cleverly fuses his first name with 'IA' — the Portuguese abbreviation for Inteligência Artificial — signaling his entire content identity at a glance. Self-described as a 'criativo multidisciplinar,' he sits at the intersection of AI tooling and visual storytelling, producing tutorials and cinematic experiments built around platforms like ChatGPT, Seedance, and CapCut. His content spans practical how-to formats and more stylized AI-generated video work, positioning him less as a dry tech explainer and more as a creative practitioner demonstrating what these tools can do aesthetically. The Portuguese-language framing gives him near-exclusive reach into Brazil's fast-growing AI-curious audience, a segment that remains underserved by English-first global creators.
Paulo's brand partnership roster is notably heavyweight for a mid-tier creator: holding official Creative Partner status with OpenAI Brasil, a collaboration with NVIDIA GeForce BR, and recognition as a Google AI Builder suggests that major technology companies view him as a credible, first-mover voice in Brazil's AI content space rather than simply a reach play. His engagement rate runs well above category norms, pointing to an audience that is genuinely invested rather than passive — consistent with a niche community forming around a topic rather than a broad entertainment following. With the 18-to-34 cohort making up the core of his viewership and AI adoption accelerating across Brazilian digital culture, Paulo.Ia is positioned to grow in influence as both a platform for brand education campaigns and an independent voice shaping how Portuguese-speaking audiences understand and use generative AI tools.
Paulo.Ia reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward AI / Technology, Creative Tools / Software, a clear signal of fit for brands in those categories. Demonstrated partners include OpenAI Brasil and NVIDIA GeForce Brasil. Engagement on YouTube runs around 6.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows tech content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Brazil-focused brands in AI / Technology and related categories, Paulo.Ia offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Paulo.Ia's tier (Mid, 425K combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes — Paulo.Ia is listed as an OpenAI Brasil Creative Partner, making him one of the few Brazilian content creators to hold an official designation from the company behind ChatGPT. This partnership signals that OpenAI recognizes him as a key voice for AI adoption and education within Brazil's creator economy.
Paulo.Ia links directly to @chatgptbrasil in his Instagram bio, indicating a close affiliation with or involvement in running that account. Combined with his official OpenAI Brasil Creative Partner status, it positions him as a central figure in how ChatGPT is presented to Brazilian audiences on social media.
Yes, Paulo.Ia is confirmed as an NVIDIA GeForce Brasil partner, a formal brand relationship that fits naturally with his AI-focused content, since NVIDIA GPUs power many of the AI tools he covers. It also makes him one of a small group of Brazilian creators who hold simultaneous partnerships with both OpenAI and NVIDIA.
Yes — his bio identifies him as a Google AI Builder, meaning Google has recognized him within their program for creators who build content around Google's AI products and ecosystem. Alongside his OpenAI and NVIDIA partnerships, this makes him one of the most broadly endorsed AI creators operating in Brazil.
Seedance is one of Paulo.Ia's top-used hashtags, confirming it is a regular part of his creative workflow. Seedance is an AI-powered video generation tool, and Paulo.Ia uses it to produce and showcase the kind of cinematic AI-generated footage his audience has come to expect from him.
His consistent use of the hashtags #capcutcpp and #criadorprocapcut indicates he is part of CapCut's official creator program in Brazil. Membership in that program typically gives creators early access to new editing features, which likely helps him stay ahead of trends in AI-assisted video production.
Paulo.Ia posts tutorials and creative showcases focused on artificial intelligence tools — including ChatGPT, Seedance, and AI video generation — blending practical how-to guidance with visually striking demonstrations of what those tools can produce. His content is aimed at a Brazilian audience curious about how AI can be applied to creative work, not just technical use cases.
Yes — hashtags like #cinema and #videocomia are consistent fixtures in his posts, reflecting a deliberate focus on producing high-quality, cinematic visuals generated or enhanced by AI. This aesthetic-forward approach sets him apart from more purely technical AI educators and helps explain why his engagement runs well above the category average.
Paulo.Ia is based in Brazil, and the vast majority of his audience is also Brazilian. He produces content in Portuguese and is deeply embedded in Brazil's growing AI creator scene, though he also draws smaller audiences in the United States and Portugal.
Paulo.Ia has built an audience of over 400,000 followers on Instagram, placing him in the Mid tier for creator reach. What stands out is that his engagement runs several times above the typical category median, suggesting his followers are genuinely invested in his AI and technology content rather than passive observers.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@paulo.ia · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.