Brazil
Paulo Cuenca is a Brazilian entrepreneur and content creator whose public identity is anchored by his role as co-founder of AUVP Capital, a Brazilian investment and financial education venture.
Total Followers -0.5%
1.3M
Across YouTube, Instagram
Primary Platform
YouTube
152K followers · 12% of audience
Engagement
8.6%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $14K–$32K / IG post
AUVP — co-founded by Paulocuenca — is hosting its annual in-person Private Day conference in Goiânia, signalling continued expansion of the brand's live events arm.
The investment consultancy co-founded by Paulocuenca climbed from 51st to 1st place in its debut year on BTG Pactual's ranking, and has now maintained the top spot for a second straight year.
Described as a leading digital strategist in Brazil, he delivered a session titled 'Como Usar Marketing de Conteúdo para Gerar Resultados e Fortalecer Comunidades' to the congress audience.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | -7073 -0.6% | +0 +0.0% | -7073 |
| Last 90 days | +0 +0.0% | -22957 -2.0% | +0 +0.0% | -22957 |
| Last 365 days | +0 +0.0% | -22957 -2.0% | +0 +0.0% | -22957 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Havaianas Sponsorship | Sponsored content | YouTube | Mar 2025 | — |
| AUVP Capital Finance / Investing | Co-founder | Long-term | — |
Paulo Cuenca is a Brazilian entrepreneur and content creator whose public identity is anchored by his role as co-founder of AUVP Capital, a Brazilian investment and financial education venture. His Instagram presence — where his following is concentrated — blends entrepreneurship commentary with lifestyle storytelling, and his hashtag usage points to a secondary passion for analog film photography, with references to the Leica M3 and classic film stocks like Kodak Portra and Tri-X suggesting an aesthetic, craft-driven dimension to his content. On YouTube, he explored comedy webseries formats, though that platform has been largely inactive for over a year, with Instagram now serving as his primary content vehicle. Post titles like 'A mala de 9 mil reais' reflect a conversational, provocative style common among Brazilian business creators who blend personal finance commentary with entertainment hooks.
His audience is heavily concentrated in Brazil, skewing toward younger male adults in the 18–34 bracket — a demographic with strong purchasing intent and appetite for entrepreneurial content. Engagement rates on both platforms sit meaningfully above category medians, suggesting his audience is genuinely invested rather than passively accumulated. A sponsorship with Havaianas signals mainstream brand appeal beyond the fintech niche, indicating that partners see him as a lifestyle voice, not just a business educator. His dual positioning — credible entrepreneur with a creative, aesthetically-minded content layer — gives him a differentiated profile in Brazil's crowded creator-entrepreneur space, and as AUVP Capital's public profile grows, his personal brand and institutional identity are likely to reinforce each other.
Paulocuenca reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Finance / Investing, a clear signal of fit for brands in those categories. Demonstrated partners include Havaianas and AUVP Capital. Engagement on YouTube runs around 8.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows lifestyle content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Brazil-focused brands in Finance / Investing and related categories, Paulocuenca offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Paulocuenca's tier (Macro, 1.3M combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Paulo Cuenca is a co-founder (Sócio Fundador) of AUVP Capital, a Brazilian financial company he lists first in his Instagram bio. His founding role means he operates as both a content creator and a business executive, with entrepreneurship running as a central thread through much of what he posts.
Yes, film photography is a defining part of Paulo Cuenca's content identity. He regularly tags posts with references to classic analog film stocks — Kodak Portra 160 and Kodak 400TX — giving his imagery a warm, grain-rich aesthetic that sets him apart from most creator feeds.
Paulo Cuenca shoots with a Leica M3, a legendary vintage 35mm film camera with a devoted following among analog photography enthusiasts. Paired with his choice of Kodak film stocks, it signals a deliberate, artistic visual approach that goes well beyond typical influencer content.
'A MALA DE 9 MIL REAIS' — translating to 'The 9 Thousand Reais Suitcase' — is one of Paulo Cuenca's notable content pieces. The title centers on a high-price-tag item and fits squarely into the lifestyle-meets-entrepreneurship style that resonates with his predominantly Brazilian, young-adult audience.
Paulo Cuenca's YouTube channel, which featured comedy and webseries content, has gone without a new upload for over a year as of late 2026. He appears to have redirected his content activity primarily to Instagram, where he remains active and holds over a million followers.
Yes, Paulo Cuenca produced sponsored content for Havaianas on YouTube in early 2025. The collaboration with Brazil's most iconic sandal brand aligned naturally with his Brazilian roots and the lifestyle angle of his personal brand.
Paulo Cuenca identifies first as an entrepreneur — his Instagram bio leads with his co-founder title at AUVP Capital before any creator or influencer framing. He uses his large social following to complement that business identity, blending entrepreneurial themes with entertainment-style content rather than treating content creation as his main occupation.
'O social media iniciante' — roughly 'the beginner social media manager' — is a content piece Paulo Cuenca has posted about. It plays into the comedy dimension of his work, touching on the stumbles and misconceptions common to people just starting out in social media management, a subject he understands from the inside as a creator himself.
Paulo Cuenca is from Brazil, and the overwhelming majority of his audience is Brazilian. His content is in Portuguese and is rooted in Brazilian entrepreneurship culture, which shows up in both his work with AUVP Capital and his brand partnerships.
Paulo Cuenca has well over a million followers on Instagram, placing him firmly in the Macro tier of Brazilian creators. His engagement rate on the platform runs noticeably above the typical benchmark for accounts his size, indicating an audience that actively engages with his content rather than simply following passively.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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