United States
Paul McDonald is a Miami-based lifestyle and creative content creator whose Instagram presence anchors a mid-tier following built around lifestyle documentation, video-editing tutorials, outfit content, and smartphone tech.
Total Followers -0.1%
632K
Across Instagram, TikTok
Primary Platform
YouTube
632K followers · 100% of audience
Engagement
2.0%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $9.5K–$22K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -190 -0.0% | +15 +8.6% | +0 +0.0% | -175 |
| Last 30 days | -885 -0.1% | +37 +20.6% | +0 +0.0% | -848 |
| Last 90 days | -2339 -0.4% | +99 +55.5% | +0 +0.0% | -2240 |
| Last 365 days | -2339 -0.4% | +99 +55.5% | +0 +0.0% | -2240 |
Daily follower snapshots from CreatorDB's longitudinal index.
Paul McDonald is a Miami-based lifestyle and creative content creator whose Instagram presence anchors a mid-tier following built around lifestyle documentation, video-editing tutorials, outfit content, and smartphone tech. A defining thread in his output is CapCut and AI-tool tutorials, with his top hashtags reflecting consistent coverage of mobile creative software — positioning him as both a practitioner and an educator in that space. Despite his Miami base, his fashion content leans into New York City aesthetics, an aspirational urban framing that resonates with his predominantly U.S.-based young adult audience. A nascent TikTok presence reinforces a hustle-oriented personal brand, signaling ambitions beyond a single platform.
His audience is concentrated in the 18–34 age band with a slight female majority, making him commercially viable across fashion, consumer tech, and lifestyle categories. Engagement sits modestly above the category baseline, and his rate card reflects meaningful commercial reach for a creator at his scale. A Temu partnership places him in the value-oriented consumer goods space, consistent with the budget-aspirational tone of his personal branding. As demand for AI-assisted content creation tutorials continues to grow, his combination of creative-tools expertise, urban fashion content, and lifestyle documentation positions him to attract a broader mix of brand partners across both tech and style verticals.
Paulmcdonald09 reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a lifestyle creator they map naturally to brands targeting that space. Demonstrated partners include shoptemu. Engagement on YouTube runs around 2.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows lifestyle content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in lifestyle and related categories, Paulmcdonald09 offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Paulmcdonald09's tier (Mid, 632K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, CapCut tutorial content is one of paulmcdonald09's clear content pillars — he posts regularly under hashtags like #capcutdidthat and #capcutai, covering both standard editing techniques and the platform's newer AI-powered features. This fits naturally with his broader identity as a creative lifestyle creator who teaches his audience how to produce polished, trend-ready videos.
Yes — paulmcdonald09 covers AI-assisted video creation as part of his tutorial content, using hashtags like #capcutai and #ailab that point to hands-on coverage of AI editing tools. This makes him a useful follow for creators who want to learn how to use AI features to speed up and elevate their editing workflow.
His use of #iphone18 and #pixel11 hashtags suggests he covers these flagship smartphones — likely through camera tests, creative workflow reviews, or side-by-side comparisons. This tech angle complements his focus on video editing and content creation tools, catering to creators who care about which phone shoots the best footage.
Yes — his Instagram bio explicitly states he is based in Miami, Florida. Despite this, he also creates content tagged to New York City, suggesting he travels between the two cities for shoots, fashion content, and lifestyle videos.
Paulmcdonald09 is Miami-based but frequently creates content under hashtags like #nycsummer, #nycoutfit, and #newyorkoutfit, pointing to regular trips to New York City for content shoots. For a lifestyle and creative creator, tapping both the Miami and New York street scenes gives his fashion and outfits content broader appeal across two of the biggest US style markets.
The #onmyownterms hashtag running through paulmcdonald09's content reflects a recurring theme of financial independence and self-direction — reinforced by his TikTok bio reading "young and getting it stack ya funds up." It functions as a mindset brand element woven into his lifestyle posts, and it resonates strongly with his predominantly 18–34 audience.
Yes — paulmcdonald09 has a sponsored partnership with Temu on Instagram. Given that his audience skews young, urban, and fashion-conscious, Temu's affordable lifestyle and fashion product catalog fits the kind of aspirational-but-accessible content he creates.
Paulmcdonald09 has built his audience primarily through Instagram and YouTube, while his TikTok following remains very small by comparison. His tutorial-heavy, creative editing content likely performs better in Reels and longer YouTube formats than in traditional short-form TikTok, which may explain why he has concentrated his growth efforts elsewhere.
Paulmcdonald09 describes his content as lifestyle, tutorials, and creative — covering areas like CapCut and AI video editing tutorials, NYC and Miami fashion and outfit posts, smartphone tech coverage, and an entrepreneurial mindset thread. He targets a young adult audience interested in both the craft of content creation and the lifestyle that comes with it.
His largest documented following is on Instagram, where he has surpassed 600,000 followers, though YouTube is listed as his primary platform. His TikTok is a minor presence by comparison, making Instagram the main hub where brands and fans can reliably find and engage with his content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@paulmcdonald09 · YouTube
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