United Kingdom
Paul Briscoe is a UK-based personal finance creator who began documenting his real-money investment journey in 2019, building a dividend-focused portfolio on the Trading 212 platform and sharing the process — mistakes included — with a growing audience.
Total Followers -0.3%
31K
Across YouTube, Instagram
Primary Platform
YouTube
26K followers · 84% of audience
Engagement
4.7%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $126–$353 / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -92 -0.4% | +1 +0.0% | +0 +0.0% | -91 |
| Last 90 days | -100 -0.4% | -4 -0.1% | +0 +0.0% | -104 |
| Last 365 days | -100 -0.4% | -4 -0.1% | +0 +0.0% | -104 |
Daily follower snapshots from CreatorDB's longitudinal index.
Paul Briscoe is a UK-based personal finance creator who began documenting his real-money investment journey in 2019, building a dividend-focused portfolio on the Trading 212 platform and sharing the process — mistakes included — with a growing audience. His self-described approach as a 'dividend growth shitposter' signals the tone immediately: candid, informal, occasionally profane, and deliberately anti-hype. Rather than positioning himself as an expert, he frames his content as a live experiment in long-term investing, walking viewers through decisions around frugality, portfolio construction, and the practicalities of UK retail investing. Topics like FSCS protection limits and platform risk reflect a level of technical engagement that goes beyond surface-level personal finance content.
Despite a micro-tier following, Paul's engagement rate runs well above the category median, suggesting a tight-knit audience that actively responds to his transparency-first format. His viewers skew male and older — the 35-and-above cohort makes up a majority — and while he is UK-based, over half his audience comes from the United States, indicating his content resonates with English-speaking retail investors broadly. A sponsorship relationship with Trading 212 is a natural fit given how central that platform is to his documented portfolio. His explicit refusal of ad requests on Instagram and his no-crypto stance reinforce a trust-oriented brand identity that makes him a credible, if niche, voice for brands targeting cost-conscious, long-term retail investors in the UK and beyond.
Paulbriscoe reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a finance creator they map naturally to brands targeting that space. Demonstrated partners include Trading 212. Engagement on YouTube runs around 4.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows finance content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in finance and related categories, Paulbriscoe offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Paulbriscoe's tier (Micro, 31K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Paul Briscoe's documented Trading 212 portfolio has grown to over £197,000, built up since he began investing in 2019. He tracks the entire journey publicly on YouTube and Instagram, including the early mistakes he made before finding his footing as a long-term dividend investor.
Yes — Paul has made content specifically about this concern, which is a real issue for UK investors. The FSCS (Financial Services Compensation Scheme) covers up to £85,000 per person per eligible firm, and with a portfolio well above that sitting on a single platform, the risk of being underprotected is something he addresses openly.
Paul has dedicated videos exploring why he might leave Trading 212, weighing up platform risk against the convenience of keeping his entire portfolio in one place. He hasn't walked away, but his candid content on the topic reflects genuine concern about having so much money concentrated on one platform beyond FSCS protection limits.
It's his self-deprecating label for a combination of serious long-term dividend investing content delivered in a completely unfiltered, casual voice. He's upfront in his bio that he can't keep the language in, and the "shitposter" tag signals that his approach is honest and irreverent rather than polished or corporate.
Paul explicitly states in his Instagram bio that he will never ask followers for money, never promote crypto, and declines ad requests as a rule. His only named sponsor is Trading 212, which makes sense given his entire portfolio is documented on that platform — it's a natural fit rather than a generic finance brand deal.
Paul Briscoe started investing in 2019 and has been documenting the journey ever since. He describes the early period as "very messy" and frames a lot of his content around fixing those early mistakes so his audience can avoid making the same ones.
Paul has a video dedicated to explaining his frugality, which is directly tied to his investing philosophy — keeping personal spending low frees up more money to funnel into his portfolio over time. For him, frugality isn't deprivation; it's the mechanism behind building a six-figure investment pot on an ordinary income.
Paul focuses on dividend growth stocks held for the long term, consistent with the UK investing and long-term investing themes that run through all his content. He shares what he's actively buying in his portfolio videos, with an emphasis on building compounding income rather than short-term trading.
His content is rooted in the UK investing landscape — he uses platforms like Trading 212, references FSCS protection, and addresses topics relevant to British retail investors. That said, the majority of his audience is actually based in the United States, which suggests his honest, no-nonsense approach to personal finance travels well beyond the UK.
Paul is not a financial advisor — he's a regular investor documenting his own journey, mistakes included, rather than offering professional financial guidance. His content is framed explicitly as personal experience and education, and his bio even includes a tongue-in-cheek apology for the messiness of his early investing decisions.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@paulbriscoe · YouTube
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