United States
Paul Horschel is a competitive off-road racer based in the United States who built his credibility in the Ultra4 circuit through a string of championship wins, including the Ultra4 West…
Total Followers -0.2%
14K
Across Instagram
Primary Platform
YouTube
14K followers · 100% of audience
Engagement
4.4%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $339–$948 / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 13,546 | -27 | 4.4% | — | 3 months ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -27 -0.2% | +0 +0.0% | +0 +0.0% | -27 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
Paul Horschel is a competitive off-road racer based in the United States who built his credibility in the Ultra4 circuit through a string of championship wins, including the Ultra4 West Championship title (claimed twice), the Baja 1000 Ultra4 Championship in 2020, the Ultra4 King of Baja in 2019, and the Crandon Ultra4 Championship that same year. Ultra4 is one of the most technically demanding formats in American off-road motorsport, blending high-speed desert racing with rock crawling in heavily modified 4x4 vehicles. Horschel is also a builder, developing and campaigning his own machines, which gives him credibility that extends beyond driving talent into fabrication and mechanical know-how. His backstory — transitioning from long stints on oil drilling rigs to professional off-road racing — is documented in his 'Beyond the Helmet' series, a short-form content project that broadens his appeal beyond hardcore motorsport fans.
Horschel's social presence is micro-tier but punches above its weight: his engagement rate runs notably above category norms, reflecting a core audience of motorsport enthusiasts — skewing male and concentrated in the 25–34 age bracket — who follow him for authentic race content rather than lifestyle performance. A long-running partnership with Nitto Tire, a brand synonymous with off-road and truck culture, anchors his commercial positioning squarely in the 4x4 and overlanding ecosystem. His hashtag usage maps tightly to the Ultra4 and off-road racing communities, signaling a deliberately niche rather than mass-market strategy. For brands targeting serious off-road consumers — tires, recovery gear, performance parts, or motorsport apparel — Horschel's proven competition record and credible builder identity make him a natural fit, and further documentary-style content around his racing journey could expand his reach into the broader adventure and overlanding audience.
Paul_Horschel reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Automotive / Off-Road, a clear signal of fit for brands in those categories. Demonstrated partners include Nitto Tire. Engagement on YouTube runs around 4.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Automotive / Off-Road and related categories, Paul_Horschel offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Paul_Horschel's tier (Micro, 14K combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Yes. Paul Horschel claimed the Ultra4 class championship at the 2020 Baja 1000, one of the most iconic events in all of off-road racing. He also captured the Ultra4 King of Baja title in 2019, making the Baja desert a defining stretch of ground in his racing career.
Before competing at the top of Ultra4, Paul Horschel spent long stretches working on drilling rigs — a background he opened up about in his Beyond the Helmet video series. That blue-collar work history is a core part of his personal story and a big reason his audience connects with him beyond the race results.
Beyond the Helmet is a video series Paul Horschel produces that pulls back the curtain on the person behind the race helmet, including his time on drilling rigs and what drives him as both a builder and a competitor. It gives fans a look at the preparation, the sacrifice, and the personal backstory that race-day footage alone never captures.
Paul Horschel is a two-time Ultra4 West Champion, and his title list also includes the 2020 Baja 1000 Ultra4 championship, the 2019 Ultra4 King of Baja, and the 2019 Crandon Ultra4 championship. That run of results across multiple events and venues puts him among the more decorated active names in the series.
Paul Horschel competes in the 4400 class, Ultra4's unlimited four-wheel-drive division and the premier category of the series. The 4400 machines are heavily fabricated, purpose-built vehicles that have to handle both high-speed desert running and brutal rock-crawling sections in the same race.
Yes, Paul Horschel races under the #TeamNitto banner and is a Nitto Tire athlete. Nitto has featured him in content showing him running down trophy trucks on course, using his on-track speed to highlight the performance of their off-road tire lineup.
Yes — Nitto Tire posted footage of Paul Horschel hunting Trophy Trucks on course, which is a big deal given that Trophy Truck is the top unlimited class in desert racing and those vehicles carry a significant straight-line speed advantage on open terrain. It became a talking point that showed just how fast his Ultra4 build really is.
The Big House is a major Ultra4 race event known for its intense head-to-head competition and massive crowds. Paul Horschel has described the atmosphere there as "pure madness," and his on-track battle against fellow competitor @wolff_racing at the venue became one of the more shared moments from his social content.
Yes — Paul Horschel lists Builder right alongside his racing titles in his own bio, and building your own machine is a serious part of competing at the top of Ultra4. The ability to fabricate and tune a 4400-class vehicle in-house is both a competitive advantage and a craft he takes real pride in.
Paul Horschel is most active on Instagram, where he shares race updates, qualifying results, and behind-the-scenes moments from the Ultra4 circuit under @paul_horschel. He also uses YouTube for longer-form content, which is where his Beyond the Helmet documentary series lives.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@paul_horschel · YouTube
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