Data refreshed Sep 22, 2026 · 11:35 AM UTC
Beauty & Hair Care 🏳 —

Patry-Jordan

Full Creator Stats Live · Updated 2026-09-22

Patry Jordan — full name Patricia Jordan — is a Spanish digital creator who built her initial following through beauty and hair-care tutorials on YouTube, where her channel accumulated over a million subscribers.

NicheBeauty & Hair Care TierMacro Engagement1.8%

Total Followers -0.1%

2.4M

Across YouTube, Instagram

Primary Platform

YouTube

1M followers · 43% of audience

Engagement

1.8%

vs. 1.5% category median

Sponsorship Tier

Macro

Est. $16K–$38K / IG post

Recent news · 3 items

Performance Across Platforms

Updated 2026-09-22
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 1,010,000 +0 1.8% — 7 years ago
Instagram 1,361,023 -2K 2.4% 2.1 1 day ago

Growth Trend

Last 365 days
WindowYouTubeInstagramCombined
Last 7 days +0 +0.0% -817 -0.1% +0 +0.0% -817
Last 30 days +0 +0.0% -2450 -0.2% +0 +0.0% -2450
Last 90 days +0 +0.0% -6125 -0.4% +0 +0.0% -6125
Last 365 days +0 +0.0% -6125 -0.4% +0 +0.0% -6125

Audience Demographics

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967K1.1M1.2M1.3M1.4M Sep 23Dec 23Mar 24Jun 23Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Patry-Jordan

Patry Jordan — full name Patricia Jordan — is a Spanish digital creator who built her initial following through beauty and hair-care tutorials on YouTube, where her channel accumulated over a million subscribers. Her content became particularly associated with practical, accessible styling guides, with heat-free hair techniques serving as a signature format that resonated strongly with Spanish-speaking audiences across Europe and Latin America. At her YouTube peak she was among the more prominent Spanish-language beauty educators on the platform, translating straightforward how-to content into a loyal, predominantly female viewership.

Brand fit

Why brands partner

Patry-Jordan reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Fitness / Online Platform, Fitness / Physical Location, Food & Beverage, a clear signal of fit for brands in those categories. Demonstrated partners include Gymvirtual and Gymvirtual Center. Engagement on YouTube runs around 1.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in Fitness / Online Platform and related categories, Patry-Jordan offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Patry-Jordan's tier (Macro, 2.4M combined followers, —). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

Why did Patry Jordan stop uploading to YouTube?

Patry Jordan's YouTube channel has not had a new upload in roughly seven years, despite holding over a million subscribers. She shifted her public activity to Instagram, where she remains consistently active, and invested her energy into building her own branded businesses including the GymVirtual fitness platform.

What is GymVirtual by Patry Jordan?

GymVirtual is Patry Jordan's own online fitness platform, which she founded and actively promotes across her social channels. The brand has expanded beyond purely digital workouts into a physical space she calls GymVirtualCenter, marking her evolution from beauty content creator to fitness entrepreneur.

What is the difference between GymVirtual and GymVirtualCenter?

GymVirtual is Patry Jordan's digital fitness platform offering online workouts, while GymVirtualCenter is its brick-and-mortar counterpart — a physical gym space that extends the brand into an in-person setting. Together they form the core of her fitness business empire, which she built after stepping back from regular YouTube uploads.

What is Villa de Calma that Patry Jordan is launching?

Villa de Calma (@villadecalma) is a project Patry Jordan was teasing as coming soon in her Instagram bio as of 2026, marked with a house emoji suggesting a retreat, wellness space, or lifestyle property. It appears to be a new venture she is developing alongside her existing GymVirtual and Mamimas brands.

What is Mamimas by Patry Jordan?

Mamimas (@mamimas_com) is a brand Patry Jordan owns and lists directly in her official Instagram bio alongside her fitness platforms. It represents part of her broader move from individual creator to multi-brand entrepreneur — for the latest on what Mamimas offers, her official channels are the best source.

What made Patry Jordan famous on YouTube?

Patry Jordan built her YouTube following through accessible, DIY beauty and hair care tutorials aimed at Spanish-speaking audiences, with content like heatless hair straightening techniques becoming some of her most-viewed videos. Her practical, low-cost approach to beauty made her one of the standout Spanish-language lifestyle creators of that era on the platform.

What hair tutorials is Patry Jordan known for?

Patry Jordan became closely associated with no-heat and natural hair care techniques, including videos on how to straighten hair without heat damage. These tutorials resonated widely across Spanish-speaking communities and helped define her niche long before she pivoted toward fitness and wellness.

Is Patry Jordan still active on social media in 2026?

Yes — while her YouTube has been dormant for years, Patry Jordan posts regularly on Instagram, where she has built an audience in the Macro creator tier. She also continues to develop and promote her GymVirtual platform and the upcoming Villa de Calma project.

Where is Patry Jordan from?

Patry Jordan is from Spain, and her Spanish-language content helped her cultivate a large audience across Spain and Latin America. Her businesses, including GymVirtual and its physical center, are also based in Spain.

How many brands does Patry Jordan own?

As of 2026, Patry Jordan's Instagram bio lists at least three active ventures she owns: GymVirtual, GymVirtualCenter, and Mamimas, with a fourth — Villa de Calma — flagged as coming soon. This makes her one of the more diversified creator-turned-entrepreneurs in Spain's influencer landscape.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Sep 22, 2026, 11:35 AM UTC · Slug: patry-jordan

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