United States
Patrick Mahomes II is the franchise quarterback for the Kansas City Chiefs and one of the most decorated active players in the NFL, having led the team to multiple Super Bowl championships across the early 2020s.
Total Followers +0.3%
6.5M
Across Instagram
Primary Platform
6.5M followers · 100% of audience
Engagement
6.7%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $78K–$181K / IG post
After tearing his ACL and LCL in December 2025, Mahomes received clearance to practice fully and has publicly committed to starting Week 1 against Denver. He remains the favorite for NFL Comeback Player of the Year.
Kansas City added two years to his deal, locking him in as the franchise cornerstone well into the next decade.
Mahomes suffered the knee injury in Week 15 vs. the Chargers; Kansas City missed the playoffs for the first time since 2014.
The renewed deal expands his existing Adidas footwear and apparel relationship to include Adidas Golf, broadening his lifestyle brand footprint.
The non-exclusive agreement brings his signatures back to Panini NFL trading card products for the first time in five years, while retaining his Leaf deal.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 6,460,577 | +17K | 6.7% | 3.3 | today |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +15K +0.2% | +0 +0.0% | +0 +0.0% | +15K |
| Last 30 days | +17K +0.3% | +0 +0.0% | +0 +0.0% | +17K |
| Last 90 days | -16798 -0.3% | +0 +0.0% | +0 +0.0% | -16798 |
| Last 365 days | -16798 -0.3% | +0 +0.0% | +0 +0.0% | -16798 |
Daily follower snapshots from CreatorDB's longitudinal index.
Patrick Mahomes II is the franchise quarterback for the Kansas City Chiefs and one of the most decorated active players in the NFL, having led the team to multiple Super Bowl championships across the early 2020s. The son of former MLB pitcher Patrick Mahomes Sr., he grew up as a multi-sport athlete before emerging as a generational talent at the quarterback position. His Instagram presence functions less as a sports highlight reel and more as a personal lifestyle window, blending on-field moments with family content alongside his wife Brittany, a former professional soccer player and entrepreneur in her own right.
Patrickmahomes reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As a sport creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in sport and related categories, Patrickmahomes offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Patrickmahomes's tier (Mega, 6.5M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Patrick Mahomes has won multiple Super Bowl championships with the Kansas City Chiefs, cementing his status as one of the most decorated quarterbacks of his generation. His run of titles in a short career has fueled widespread comparisons to all-time greats and ongoing debates about his place in NFL history.
Yes, Patrick Mahomes holds a minority ownership stake in the Kansas City Royals MLB franchise, making him one of a small number of active athletes to co-own a professional sports team in the same city where they play. The move reflects both his off-field business ambitions and his long-term commitment to the Kansas City community.
Patrick Mahomes serves as a brand ambassador for Hublot, the Swiss luxury watchmaker, a partnership he regularly surfaces across his social media content. The collaboration pairs one of the world's most recognized high-end watch brands with one of the most marketable athletes in American sports.
Patrick Mahomes is married to Brittany Mahomes (formerly Brittany Matthews), his high school sweetheart and a former professional soccer player. The couple are frequently in the public spotlight together, and Brittany maintains a prominent public profile and social media presence of her own.
Patrick Mahomes Sr. had a multi-year career as a pitcher in Major League Baseball, appearing for franchises including the Mets, Cubs, and Red Sox, among others. Growing up around professional sport gave Patrick Mahomes II early exposure to the discipline and lifestyle of an elite athlete.
Patrick Mahomes and Brittany have two children: daughter Sterling Skye Mahomes and son Patrick Bronze Lavon Mahomes III. Both kids have appeared in family moments the couple have shared across their social media accounts.
Patrick Mahomes played college football at Texas Tech University, where he was a standout dual-threat quarterback for the Red Raiders before entering the 2017 NFL Draft. The Kansas City Chiefs selected him 10th overall, and he quickly rewrote franchise and league records.
Mahomes signed one of the largest contracts in NFL history with the Chiefs, a long-term extension widely reported to be worth in the vicinity of half a billion dollars. The deal locked him in as the franchise cornerstone and set a new benchmark for quarterback contracts across the league.
Beyond his Hublot ambassador role, Mahomes is widely known for his long-running State Farm commercials and has had deals with brands including Adidas and Oakley. His endorsement portfolio places him among the highest-earning athlete influencers in the United States.
His full legal name is Patrick Lavon Mahomes II, sharing the name with his father, former MLB pitcher Patrick Mahomes Sr. He is universally known by his shortened public name and wears number 15 for the Kansas City Chiefs.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@patrickmahomes · Instagram
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