Data refreshed Sep 22, 2026 · 11:43 AM UTC
Cricket & Sport Australia

Patcummins30

Full Creator Stats Live · Updated 2026-09-22

Patcummins30 is a creator with a presence on Instagram (3,302,114 followers), based in Australia.

NicheCricket & Sport TierMacro Engagement6.8%

Total Followers +0.0%

3.3M

Across Instagram

Primary Platform

Instagram

3.3M followers · 100% of audience

Engagement

6.8%

vs. 1.5% category median

Sponsorship Tier

Macro

Est. $39K–$92K / IG post

Recent news · 5 items

Performance Across Platforms

Updated 2026-09-22
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
Instagram 3,290,560 +0 6.8% 0.5 11 days ago

Growth Trend

Last 365 days
WindowInstagramCombined
Last 7 days +0 +0.0% +0 +0.0% +0 +0.0% +0
Last 30 days +0 +0.0% +0 +0.0% +0 +0.0% +0
Last 90 days -3949 -0.1% +0 +0.0% +0 +0.0% -3949
Last 365 days -3949 -0.1% +0 +0.0% +0 +0.0% -3949

Audience Demographics

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3M3.1M3.2M3.3M3.3M Sep 27Dec 25Mar 23Jun 20Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Patcummins30

Patcummins30 is a creator with a presence on Instagram (3,302,114 followers), based in Australia. Their content sits in the cricket & sport space. Their YouTube bio reads: "Albie, Edie & Becky ❤️ Australian Cricketer 🏏". The full audience and engagement breakdown is below.

Brand fit

Why brands partner

Patcummins30 reaches an audience concentrated in Australia primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Sports & Apparel, Charity / NGO, a clear signal of fit for brands in those categories. Demonstrated partners include New Balance and UNICEF Australia. Engagement on YouTube runs around 7.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Australia-focused brands in Sports & Apparel and related categories, Patcummins30 offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Patcummins30's tier (Macro, 3.3M combined followers, Australia). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

What is Pat Cummins' Grey Days campaign?

Pat Cummins regularly promotes a campaign called Grey Days across his social media, with hashtags pointing to an ongoing multi-year initiative extending into 2026. The campaign appears consistently alongside his UNICEF and ambassador tags, placing it firmly in the cause-driven space connected to his wider advocacy work in and around cricket. The fact that a 2026 edition is already being promoted signals this is a sustained, year-on-year commitment rather than a one-off activation.

Is Pat Cummins a UNICEF Australia ambassador?

Yes, Pat Cummins is an official UNICEF Australia ambassador, a role he references frequently through hashtags like #unicef, #unicefaustralia, and #ambassador in his posts. The partnership reflects a long-term commitment to humanitarian causes beyond cricket, and UNICEF collaboration threads consistently through his off-field public identity. His large, internationally spread audience — spanning Australia, the US, and the UK — makes him a particularly high-reach face for the organisation.

Does Pat Cummins have a deal with New Balance?

Yes, Pat Cummins has a partnership with New Balance, a brand he tags directly in his social content. New Balance is a major supplier of cricket footwear and equipment and counts Cummins among their featured athlete ambassadors. The deal is one of the more visible commercial relationships in his content mix, sitting alongside his humanitarian ambassador work.

Who is Becky Cummins?

Becky Cummins is Pat's wife, who he lists in his Instagram bio and playfully calls out in captions — including a post where he jokes 'sorry @becky_cummins' after seemingly stealing the spotlight from her. She has her own Instagram presence and the couple are a well-known family figure in Australian sport. Pat's personal content regularly features family life alongside his cricketing career.

Who are Albie and Edie in Pat Cummins' Instagram bio?

Albie and Edie are Pat and Becky Cummins' children, listed first in his Instagram bio — a deliberate choice that signals where his off-field priorities lie. He shares personal family moments on Instagram to give followers a look at his life well beyond the cricket pitch. The family-first framing is a consistent thread through his personal branding.

What does the 30 in @patcummins30 mean?

The 30 in @patcummins30 reflects Pat Cummins' registered squad number for Australia in limited-overs cricket, which appears on his national kit in ODI and T20I formats. Australian cricketers carry personal squad numbers that stay consistent across tournaments and are associated with their national identity. Using it across his social handles keeps his online presence immediately recognisable to cricket fans.

Did Pat Cummins captain Australia at the 2023 Cricket World Cup?

Yes, Pat Cummins captained Australia at the 2023 ICC Cricket World Cup in India — an event he references in his social content through the #cwc23 hashtag. Australia defeated the host nation India in a memorable final in Ahmedabad, with Cummins leading the side throughout the tournament. The victory stands as one of the defining moments of his captaincy.

Where in Australia is Pat Cummins from?

Pat Cummins is from New South Wales, and has represented the state throughout his domestic career in Sheffield Shield cricket. At the national level, he has been a core figure in Australian cricket for well over a decade, rising through the ranks after an early debut as a teenager. His NSW roots are reflected in his club affiliations at both domestic red-ball and T20 level.

What Big Bash League team does Pat Cummins play for?

Pat Cummins plays for the Sydney Sixers in the KFC Big Bash League, Australia's top domestic T20 competition. The Sixers are one of the BBL's most decorated franchises, and Cummins has been part of their bowling attack when a packed international schedule allows. His availability across any given BBL season typically depends on Cricket Australia's international fixture calendar.

How old is Pat Cummins?

Pat Cummins was born on 8 May 1993, making him 33 years old as of mid-2026. Despite making his Australia debut as a teenager, a series of injury setbacks in his early career delayed his rise, and he became one of the world's premier fast bowlers — and ultimately Australia's Test captain — through his mid-to-late twenties. His longevity at the elite level has made him one of the most recognisable cricketers of his generation.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Sep 22, 2026, 11:43 AM UTC · Slug: patcummins30

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