India
Parul Gulati is an Indian actress and serial entrepreneur whose Instagram presence bridges entertainment and direct-to-consumer brand building.
Total Followers -0.2%
1.8M
Across Instagram
Primary Platform
YouTube
1.8M followers · 100% of audience
Engagement
1.5%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $22K–$51K / IG post
The comedy film released on December 12, 2025. Gulati reunited with Yo Yo Honey Singh for a song on the film's soundtrack and promoted the project across India, including a visit to the Golden Temple in Amritsar.
The film was scheduled for a February 13, 2026 theatrical release, adding another mainstream Bollywood credit to her slate.
Gulati walked the red carpet at the 78th Cannes Film Festival for the first time, representing both India's entertainment industry and its entrepreneurial ecosystem on an international platform.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 1,806,775 | -4K | 1.5% | 3.3 | today |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -1445 -0.1% | +0 +0.0% | +0 +0.0% | -1445 |
| Last 30 days | -3794 -0.2% | +0 +0.0% | +0 +0.0% | -3794 |
| Last 90 days | +25K +1.4% | +0 +0.0% | +0 +0.0% | +25K |
| Last 365 days | +25K +1.4% | +0 +0.0% | +0 +0.0% | +25K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| NishHair Hair Care | Founder / owned brand | Long-term | — | |
| Evil Eye Jewel Jewellery / Fashion | Founder / owned brand | Long-term | — | |
| Malkin Hostel Hospitality | Founder / owned brand | Long-term | — | |
| NH Degree 6 Hair Care | Founder / owned brand | Long-term | — |
Parul Gulati is an Indian actress and serial entrepreneur whose Instagram presence bridges entertainment and direct-to-consumer brand building. Over time she has shifted her public identity firmly toward that of a founder — self-styled the "Malkin" (Hindi for owner) of a growing portfolio that includes NishHair, a hair extensions and care brand, the Evil Eye Jewel accessories line, Malkin Hostel, and the NHDegree6 hair product range. Hair care tutorials, product launches, and lifestyle moments form the backbone of her feed, giving her personal brand a commercial texture that sets her apart from purely entertainment-focused peers.
Her audience skews toward Indian women aged 25–34, a demographic well-aligned with her beauty and fashion businesses, and meaningful diaspora reach in the United States and United Kingdom extends her commercial footprint beyond domestic borders. Managed by Collective Artists, one of India's prominent talent agencies, her rate positioning sits comfortably within the upper tier of the country's creator market. As India's D2C ecosystem matures, Gulati's model — leveraging an engaged following as a direct marketing and distribution channel for her own labels rather than third-party sponsors — represents a sharper, more durable form of brand equity than conventional influencer partnerships.
Parulgulati reaches an audience concentrated in India primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Hair Care, Jewellery / Fashion, Hospitality, a clear signal of fit for brands in those categories. Demonstrated partners include NishHair and Evil Eye Jewel. Engagement on YouTube runs around 1.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows entertainment content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For India-focused brands in Hair Care and related categories, Parulgulati offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Parulgulati's tier (Macro, 1.8M combined followers, India). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Nish Hair is an Indian hair care and extensions brand founded by Parul Gulati. She promotes it consistently across her social platforms and it is the flagship business in her entrepreneurial portfolio, sitting at the heart of her Malkin brand identity.
NH Degree 6 is a hair care product line that Parul Gulati runs alongside Nish Hair, focused specifically on formulations like hair serums and hair SPF. The line reflects her push into science-backed hair protection products rather than just extensions and styling.
Yes, Evil Eye Jewel is a jewelry brand founded by Parul Gulati, built around the popular evil eye motif that runs through South Asian and global fashion. It sits alongside Nish Hair and Malkin Hostel as part of her growing founder portfolio.
Malkin Hostel is a hospitality venture founded by Parul Gulati, operating under her signature Malkin brand umbrella. It is one of the more unexpected extensions of her entrepreneurial identity, branching out well beyond beauty and entertainment.
Malkin is a Hindi word meaning "owner" or "lady of the house," and Parul Gulati uses it as a deliberate personal brand identity across all her businesses. It positions her as a self-made founder and entrepreneur, not simply a public figure lending her name to products.
Parul Gulati is an Indian actress with credits in Punjabi films and Hindi OTT content, including the Netflix thriller series Bard of Blood. Her acting career gave her a cross-genre fan base that she has since grown further through social media and her business ventures.
Yes, Parul Gulati built her early entertainment career through Punjabi film before expanding into Hindi web series and OTT platforms. She is based in India and draws a strong following from both Punjabi-speaking audiences and the broader national market.
Parul Gulati is represented by Collective Artists Network, one of India's leading talent and creator management agencies. Brand partnership inquiries are routed through their team, which handles a wide roster of prominent Indian actors and digital creators.
Parul Gulati's Instagram blends acting updates, lifestyle and travel content, and hands-on promotion of her own brands — particularly Nish Hair and NH Degree 6. Hair care tutorials, product showcases, and jewellery content tied to Evil Eye Jewel appear regularly alongside her personal posts.
Parul Gulati has grown to well over 1.8 million followers on Instagram, placing her in the Macro influencer tier. Her audience is predominantly based in India and skews toward women aged 25–34, making her a strong fit for beauty, hair care, and lifestyle brands targeting that demographic.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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