@panama is an Instagram destination account dedicated to showcasing Panama as a travel and lifestyle proposition to a Spanish-speaking audience.
Total Followers +0.5%
98K
Across Instagram
Primary Platform
98K followers · 100% of audience
Engagement
2.1%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $2K–$4.9K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 97,932 | +529 | 2.1% | 0.2 | 19 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +529 +0.5% | +0 +0.0% | +0 +0.0% | +529 |
| Last 90 days | +548 +0.6% | +0 +0.0% | +0 +0.0% | +548 |
| Last 365 days | +548 +0.6% | +0 +0.0% | +0 +0.0% | +548 |
Daily follower snapshots from CreatorDB's longitudinal index.
@panama is an Instagram destination account dedicated to showcasing Panama as a travel and lifestyle proposition to a Spanish-speaking audience. Operating from Panama itself, the account blends city pride with tourism promotion — publishing aerial footage of Panama City's skyline, cultural highlights, weekend lifestyle content, and scenic imagery under the recurring frame that Panama is an underappreciated global destination. Captions that contrast the city's tower-dense horizon with Dubai's skyline illustrate the account's central editorial angle: reframing Panama City as a world-class metropolis that surprises first-time visitors. Collaborations with aerial production outfits like Corkidi Studios signal an investment in high-production visual content rather than casual smartphone posts.
With a micro-tier following and engagement running above the category median, the account punches modestly above its weight in audience interaction, suggesting its content resonates with people actively interested in the country rather than passive followers. The audience skews young adult and predominantly female, drawing heavily from Mexico, Argentina, and Spain — the core Spanish-language markets most likely to consider Panama as a travel or relocation destination. The near-absence of English-language audience (the U.S. contributes a small share) positions the account firmly within a Latin American and Iberian cultural orbit. For tourism boards, regional airlines, hotel groups, or lifestyle brands targeting affluent Spanish-speaking travelers, this account offers a niche but contextually relevant platform with room to grow as Panama's regional profile rises.
Panama reaches an audience concentrated in PAN primarily through Instagram, and is best activated via Instagram Reels and Stories. As a travel creator they map naturally to brands targeting that space. Engagement on Instagram runs around 2.1%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Panama's tier (Micro, 98K combined followers, PAN). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Panama City's Pacific waterfront is lined with dozens of gleaming skyscrapers that give it a futuristic skyline rarely associated with Central America. The @panama Instagram account leans hard into this comparison, posting captions like "No es Dubái, es Panamá" and referring to the country as "el país de los rascacielos" — the country of skyscrapers — to reframe how outsiders picture the destination.
+507 is Panama's international dialing code, and Panamanians have adopted #507 as a proud national identity tag on social media — similar to the way other countries use a flag emoji shorthand. The @panama account uses it as a core hashtag to signal that content is authentically Panamanian rather than generic Latin American travel.
PTY is the IATA airport code for Tocumen International Airport, Panama's main international hub, but it has evolved into a popular slang abbreviation for Panama City itself among locals and frequent travelers. The @panama account tags posts with #pty alongside #panama to reach audiences searching from both angles — the city nickname and the destination name.
The account showcases Panama as a travel and lifestyle destination, mixing aerial cityscape footage, weekend mood posts, cultural highlights, and local tips. Its bio spells out the content pillars as "Noticias | Secretos | Cultura | Tips" — news, secrets, culture, and tips — aimed at both potential visitors and Spanish-speaking audiences abroad who are curious about the country.
The phrase — "el país que lo tiene todo" — captures Panama's unusual combination of a hyper-modern capital city, tropical beaches, rainforest, the famous Canal, and a dollarized economy that draws expats and international businesses. The @panama Instagram account uses it as its central brand tagline to pitch the country to Spanish-speaking audiences across Latin America and Spain.
@corkidistudios is a production studio tagged by the @panama account in aerial drone posts, credited for the sweeping flyover footage of Panama City's skyline. Their cinematic drone work is a defining visual element of the account, helping aerial shots of the capital go beyond typical travel snapshots into short-film territory.
The account's bio reads as a community-driven discovery page — "Bienvenidos al país que lo tiene todo! Noticias | Secretos | Cultura | Tips" — rather than as an official tourism authority or government body. It operates as one of the most visible Panama-focused Instagram presences regardless of official backing, functioning more like an editorial showcase than a state-run channel.
Mexico and Argentina together account for more than half of the @panama account's audience, reflecting Panama's growing appeal as a modern, Spanish-speaking destination that feels aspirational but reachable for Latin American travelers. Panama's reputation as a financial hub and visa-friendly country for regional residents also gives the content relevance beyond pure tourism interest.
The account's content leans toward Panama City's contemporary urban identity — skyscrapers, aerial views, weekend lifestyle — rather than centering the Canal as its main hook. That said, the Canal is woven into Panama's broader national identity, and an account covering "secretos" and "cultura" would naturally reference it within its wider mix.
The @panama account has built a following approaching 100,000 on Instagram, placing it in the Micro-influencer tier for destination and travel content. Despite its size, its engagement runs above the category median, meaning followers interact with the Panama content at a notably active rate for a page of this scale.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@panama · Instagram
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.