United States
Paigevanzant is a creator with a presence on Instagram (3,044,994 followers), TikTok (4,700,000 followers), based in United States.
Total Followers +7.0%
7.7M
Across Instagram, TikTok
Primary Platform
YouTube
3M followers · 39% of audience
Engagement
2.6%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $37K–$85K / IG post
VanZant posted a TikTok carousel recapping her major accomplishments — UFC rankings, BKFC, AEW, Power Slap, and media milestones — pushing back on narratives that her career derailed after leaving the UFC. She holds a 2-0-1 Power Slap record.
The combat sports multi-hyphenate appeared on the cover and inside pages of Playboy Sweden, further cementing her media identity beyond the cage.
VanZant announced she joined the newly formed GFL, signaling a return to MMA competition — her first since leaving the UFC in 2020.
BKFC boss Dave Feldman publicly confirmed VanZant is in the promotion's early 2025 plans, with at least one more fight owed on her contract.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +102K +2.2% | +0 +0.0% | +102K |
| Last 30 days | +0 +0.0% | +541K +11.5% | +0 +0.0% | +541K |
| Last 90 days | +0 +0.0% | +1.4M +30.2% | +0 +0.0% | +1.4M |
| Last 365 days | +0 +0.0% | +1.4M +30.2% | +0 +0.0% | +1.4M |
Daily follower snapshots from CreatorDB's longitudinal index.
Paigevanzant is a creator with a presence on Instagram (3,044,994 followers), TikTok (4,700,000 followers), based in United States. Their content sits in the combat sports & fitness space. Their YouTube bio reads: "UFC 👊🏼 AEW BAREKNUCKLE BOXING 🥊 DANCING WITH THE STARS 🌟 ⬇️ all my things ⬇️". The full audience and engagement breakdown is below.
Paigevanzant reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a fitness creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 2.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in fitness and related categories, Paigevanzant offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Paigevanzant's tier (Mega, 7.7M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
VanZant's UFC contract expired after her loss to Amanda Ribas in 2020, and she chose not to re-sign. She has cited the financial offer from the Bare Knuckle Fighting Championship (BKFC) as a major factor, saying it significantly exceeded what the UFC was willing to pay her. Since departing, she has expanded into AEW pro wrestling and the Power Slap League, building a multi-organization combat sports career on her own terms.
VanZant married fellow MMA fighter Austin Vanderford in September 2018. Vanderford competed in Bellator MMA, making the two one of the better-known couples in the combat sports world. She took his last name professionally after the wedding, which is how the name "VanZant" entered her public identity.
Paige VanZant was born Paige Michelle Vanderford on March 26, 1994, in Dundee, Oregon. She adopted the surname VanZant — her husband Austin Vanderford's last name — and has used it as her professional name across her entire combat sports and media career.
VanZant competed on Dancing with the Stars Season 22 in 2016, partnered with professional dancer Mark Ballas. She became one of the season's standout fan favorites, her athleticism translating surprisingly well into ballroom performance. The appearance dramatically expanded her mainstream profile well beyond the MMA audience.
Yes, VanZant signed with All Elite Wrestling (AEW), adding professional wrestling to a resume that already included the UFC and BKFC. She references AEW directly in her social media bios alongside her other combat affiliations. Her existing fan base and combat sports credibility made her an appealing crossover signing for the promotion.
VanZant signed with the Bare Knuckle Fighting Championship (BKFC) in 2020 following her UFC departure and has competed under that banner multiple times. Bare knuckle boxing became a defining part of her identity post-UFC, and she has spoken openly about embracing the rawer format over traditional gloved MMA. It remains one of her primary combat affiliations alongside AEW and Power Slap.
Power Slap is a competitive slap-fighting league founded by Dana White that gained mainstream attention after launching in 2023. VanZant is among its affiliated athletes, fitting a broader pattern where she pursues opportunities across multiple combat formats simultaneously. It sits alongside AEW and BKFC as one of several organizations tied to her name.
VanZant publicly discussed launching subscription-based content around 2020, describing it as a revenue stream that far exceeded her fighting purses. The decision drew widespread media attention and was framed by VanZant as a deliberate business move to take control of her own earning potential after years of building a brand inside combat sports.
VanZant was born and raised in Dundee, Oregon, a small town in the Willamette Valley. She trained in combat sports from a young age before eventually competing on the national and international stage.
Born on March 26, 1994, VanZant is in her early thirties. Despite the physical demands of a career spanning UFC competition, bare knuckle boxing, professional wrestling, and Power Slap, she remains one of the most recognizable active multi-discipline athletes in combat sports.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@paigevanzant · YouTube
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