United States
Paige Spiranac is a Colorado-born former professional golfer who transitioned from competitive play into content creation, becoming one of the earliest personalities to build a major personal brand at the intersection of golf and lifestyle media.
Total Followers -0.1%
6.2M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
486K followers · 8% of audience
Engagement
2.9%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $49K–$113K / IG post
After facing tens of thousands of hateful messages and contemplating a restraining order following the 2025 cheating controversy, Spiranac announced she would compete again in the $4M tournament.
The deal with Pro Shop — the golf media company behind Netflix's Full Swing — covers new digital series, branded products, and consumer goods, with Spiranac serving as equity owner, producer, and on-camera talent.
Spiranac reached the finals of the inaugural Barstool/Bob Does Sports Internet Invitational but was accused of tamping down fescue to aid a teammate's lie; the ensuing backlash included tens of thousands of death threats and a temporary social-media hiatus.
The series grew out of a multiyear partnership signed in October 2024, making Spiranac the face of SportsGrid Network's casino and sports-betting programming.
She played a Dick's Sporting Goods employee who assists Adam Sandler's character, marking a mainstream film cameo alongside her ongoing golf-creator career.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +4K +0.8% | +0 +0.0% | +0 +0.0% | +4K |
| Last 30 days | +8K +1.7% | -12549 -0.3% | +0 +0.0% | -4190 |
| Last 90 days | +17K +3.4% | +2K +0.1% | +0 +0.0% | +19K |
| Last 365 days | +17K +3.4% | +2K +0.1% | +0 +0.0% | +19K |
Daily follower snapshots from CreatorDB's longitudinal index.
Paige Spiranac is a Colorado-born former professional golfer who transitioned from competitive play into content creation, becoming one of the earliest personalities to build a major personal brand at the intersection of golf and lifestyle media. She played collegiate golf at San Diego State University before pursuing a professional career on developmental tours in the mid-2010s. Her Instagram presence, launched in 2016, grew rapidly through a mix of swing instruction, on-course vlogs, and candid personality-driven posts — earning her the self-styled title of "OG Insta golf girl." She has since expanded into podcasting with her show "Playing A Round" and launched Paige Co. in partnership with Pro Shop, a structured digital golf content venture featuring celebrity guests and competitive course formats.
Paigespiranac reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a sport creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in sport and related categories, Paigespiranac offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Paigespiranac's tier (Mega, 6.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Paige Spiranac competed professionally on the Symetra Tour, the LPGA's primary developmental circuit, before pivoting to content creation. She first went viral around 2015 when trick-shot videos spread across social media, which quickly overshadowed her playing career and set her on the path to becoming the self-described OG Insta golf girl.
Paige Co. is Paige Spiranac's own digital golf brand, produced in partnership with Pro Shop and hosted on her YouTube channel. The concept puts celebrities and creators on the course for structured golf formats with unexpected twists — framed around candid conversation and competitive trash talk.
Pro Shop is the named brand partner powering Paige Co., Paige Spiranac's signature YouTube golf content series. The collaboration funds and co-produces her celebrity and creator guest appearances on the course, making it one of the most prominent sponsorship relationships in her content operation.
Yes, Paige Spiranac appeared on the cover of Playboy in 2022 for the magazine's Pleasure Issue. She spoke openly about the decision, framing it as an act of body confidence and personal ownership rather than something at odds with her identity as a golfer and athlete.
Yes, Maxim named Paige Spiranac its Sexiest Woman Alive in 2022. She became the first golfer — professional or amateur — to receive the title, drawing mainstream media attention that extended her profile well beyond the golf and sports content world.
Paige Spiranac married Steven Tinoco in 2018, and the two announced their separation in 2022. She has been candid about the experience in interviews and on social media, continuing to build her brand independently since the split.
Yes, in 2016 a private photo of Paige Spiranac was shared online without her permission, triggering widespread cyberbullying. She has since spoken publicly about the experience and has become a vocal advocate against online harassment targeting women in sports and media.
Paige Spiranac played collegiate golf at San Diego State University, where she was a standout on the women's team before turning professional. That playing background anchors the credibility she brings to golf instruction content and course-format shows on her channel.
Paige Spiranac's Purdue fandom traces back to her ex-husband Steven Tinoco, who played college football at Purdue University. Even after their 2022 separation, she has continued to identify publicly as a Purdue supporter, keeping it front and center in her Instagram bio.
Paige Spiranac has built a combined following of over 6 million across her three main platforms, placing her firmly in the Mega tier of creators. Instagram remains her largest single platform, reflecting her roots as one of the earliest women to grow a massive audience around golf content there.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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