United States
Paige Hathaway is a U.S.-based fitness model and entrepreneur who built one of the earliest large-scale personal brands in the Instagram fitness space.
Total Followers -0.2%
3.3M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
122K followers · 4% of audience
Engagement
3.6%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $39K–$90K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -1609 -0.1% | +8 +0.2% | -1601 |
| Last 30 days | +0 +0.0% | -5471 -0.2% | +41 +1.1% | -5430 |
| Last 90 days | +0 +0.0% | -13194 -0.4% | +86 +2.2% | -13108 |
| Last 365 days | +0 +0.0% | -13194 -0.4% | +86 +2.2% | -13108 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Liv Body Supplements / Fitness | Founder / owned brand | 2019–Long-term | — | |
| Shredz Supplements / Fitness | Brand ambassador | 2013–2016 | — |
Paige Hathaway is a U.S.-based fitness model and entrepreneur who built one of the earliest large-scale personal brands in the Instagram fitness space. Rising during the platform's formative years, she gained a substantial following by combining workout routines, transformation content, and a personality-driven tone that made gym culture broadly accessible. Her self-described "OG Fitness Girl" identity reflects a genuine historical claim — she was among the first wave of creators to turn fitness influencing into a sustained media business, and she eventually channeled that platform equity into founding LIV Body, her own supplement and wellness label.
Her content has since evolved into a broader lifestyle blend: family, faith, and motherhood now sit alongside fitness and nutrition, a shift visible in her hashtag mix referencing prayer and scripture as readily as workout tips. Her core Instagram audience is predominantly female and concentrated in the 25–44 bracket — a demographic that has effectively grown up alongside her. That values-oriented community, combined with established brand equity and a premium Instagram rate card, positions Hathaway well for continued partnerships in wellness, nutrition, and family lifestyle, where audience trust tends to outperform raw reach.
Paige-Hathaway reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Supplements / Fitness, a clear signal of fit for brands in those categories. Demonstrated partners include Liv Body and Shredz. Engagement on YouTube runs around 3.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Supplements / Fitness and related categories, Paige-Hathaway offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Paige-Hathaway's tier (Macro, 3.3M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Liv Body is a wellness and supplement brand that Paige Hathaway founded, built around women's fitness and healthy living. It is one of her primary business ventures outside of content creation and is a core part of her identity beyond social media.
Paige Hathaway is a mother of two daughters. Her Instagram bio features two pink-bow emojis representing both children, and her content has noticeably shifted toward family life and motherhood alongside her long-running fitness focus.
Paige Hathaway's second child is a girl. She shared a gender reveal specifically because her older daughter Presley was firmly not on board with the idea of having a brother — the reveal confirmed another sister, keeping the household all girls.
Paige Hathaway built her following during the early days of Instagram fitness culture, well before that space became mainstream, making her one of the platform's original women in the genre. She leans into the phrase 'OG fitness girl' as a nod to that founding-era credibility and the community she helped pioneer.
Yes, Paige Hathaway openly shares her Christian faith as part of her online persona. She consistently uses hashtags like #godisgood, #faith, and #jesus, and themes of prayer and scripture appear regularly alongside her fitness and family content.
Cheat meals and pizza are a genuine cornerstone of her brand — in her own words she is a 'pizza enthusiast' and 'your go-to-girl for cheat meal advice.' Her whole approach has always positioned real, enjoyable eating as compatible with a fit lifestyle rather than something to hide.
Her YouTube channel has been inactive for roughly a year as of mid-2026, with no meaningful growth during that period. She appears to have shifted her focus almost entirely to Instagram, where her audience is dramatically larger and far more engaged.
Yes, Paige Hathaway posted a full house tour showing a home she kept structurally intact but completely reimagined on the inside. The reveal generated strong engagement and gave her audience a detailed look at how her family's space came together.
Safe Catch is a mercury-tested canned seafood brand that Paige Hathaway has promoted in a sponsored post, playfully referencing Matthew McConaughey as a known fan of the product to drive the pitch. It fits her broader wellness and clean-eating content angle.
Instagram is by far her most active platform, where she has well over three million followers and posts consistently across fitness, motherhood, faith, and lifestyle content. Her TikTok presence is very small and her YouTube has been dormant for an extended stretch.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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