Data refreshed Sep 30, 2026 · 6:11 PM UTC
Fitness & Wellness United States

Paige-Hathaway

Full Creator Stats Live · Updated 2026-09-30

Paige-Hathaway is a creator with a presence on YouTube (122,000 followers), Instagram (3,208,979 followers), TikTok (3,886 followers), based in United States.

NicheFitness & Wellness TierMacro Engagement3.6%

Total Followers -0.2%

3.3M

Across YouTube, Instagram, TikTok

Primary Platform

YouTube

122K followers · 4% of audience

Engagement

3.6%

vs. 1.5% category median

Sponsorship Tier

Macro

Est. $39K–$90K / IG post

Quick facts
  • 3.3M combined followers across 3 platforms.
  • Macro creator tier — United States.
  • 3.6% headline engagement.
  • Niche: All.
  • Posts in English.

Performance Across Platforms

Updated 2026-09-30
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 122,000 +0 3.6% — 1 years ago
Instagram 3,208,979 -6K 0.8% 1.6 6 days ago
TikTok 3,886 +9 1.7% — 2 months ago

Growth Trend

Last 365 days
WindowYouTubeInstagramTikTokCombined
Last 7 days +0 +0.0% -1284 -0.0% +5 +0.1% -1279
Last 30 days +0 +0.0% -5776 -0.2% +9 +0.2% -5767
Last 90 days +0 +0.0% -16045 -0.5% +70 +1.8% -15975
Last 365 days +0 +0.0% -16045 -0.5% +70 +1.8% -15975

Audience Demographics

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-401261645K1.7M2.7M3.8M Oct 1Dec 31Apr 1Jul 1Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Founder / owned brand Instagram 2018–Long-term —
Brand ambassador Instagram 2013–2017 —
Background

About Paige-Hathaway

Paige-Hathaway is a creator with a presence on YouTube (122,000 followers), Instagram (3,208,979 followers), TikTok (3,886 followers), based in United States. Their content sits in the fitness & wellness space. Their YouTube bio reads: "OFFICIAL PAIGE HATHAWAY YOUTUBE! Page info: Here you will find my routines, diet tips and tricks, feature videos, cheat meals, comedy and so much more!!! Who I am: Pizza enthusiast, fitness model, and your go-to-girl for cheat meal advice". The full audience and engagement breakdown is below.

Brand fit

Why brands partner

Paige-Hathaway reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Supplements / Nutrition, a clear signal of fit for brands in those categories. Demonstrated partners include Liv Body and Shredz. Engagement on YouTube runs around 3.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Supplements / Nutrition and related categories, Paige-Hathaway offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Paige-Hathaway's tier (Macro, 3.3M combined followers, United States). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

What is Livbody and did Paige Hathaway start it?

Livbody is a wellness and fitness brand founded by Paige Hathaway, which she promotes directly from her Instagram bio. The brand serves as the hub for her fitness programming and wellness products, aimed primarily at women working toward health and movement goals.

How many kids does Paige Hathaway have?

Paige Hathaway is a mother of two, which she highlights in her Instagram bio with the phrase "Momma x2." Motherhood has become a central pillar of her personal brand, with her current bio describing herself as "rooted in motherhood, powered by movement."

Why does Paige Hathaway call herself the OG fitness girl?

Paige Hathaway was among the earliest creators to build a multi-million following on Instagram specifically through fitness and health content, rising to prominence before the fitness influencer space became crowded. The "OG" label reflects her pioneer status in a niche she helped define in the early days of the platform.

Is Paige Hathaway a Christian?

Yes, Paige openly weaves her Christian faith into her content — hashtags like #prayer, #godisgood, #jesus, and #godgrace appear consistently across her posts. She integrates faith alongside fitness and motherhood, creating a wellness identity that is spiritually grounded rather than purely physical.

Does Paige Hathaway actually eat pizza and cheat meals?

Cheat meals are a signature part of Paige Hathaway's fitness philosophy — she describes herself as a "pizza enthusiast" and her "go-to-girl for cheat meal advice" in her own channel bio. Rather than promoting strict dieting, she positions indulgent eating as a sustainable and guilt-free component of a consistent fitness lifestyle.

Why did Paige Hathaway stop posting on YouTube?

Paige Hathaway's YouTube channel has been inactive for over a year, with her content focus clearly shifted to Instagram, where her audience is orders of magnitude larger. Her YouTube bio still reflects her earlier, more active era on the platform, covering routines, diet tips, cheat meals, and comedy videos.

Did Paige Hathaway post pregnancy and postpartum workout content?

Yes, pregnancy fitness has been a documented part of Paige's content, which makes sense given that she has gone through two pregnancies. Her YouTube content topics include pregnancy-related material alongside general workout tutorials and women's fitness, and she has personal experience to draw from as a mother of two.

What kind of workouts does Paige Hathaway post?

Paige posts exercise tutorials, how-to workout videos, and high-protein diet tips geared toward women. Her content spans general fitness routines, women's sports topics, and wellness lifestyle, with a tone that balances practical motivation with personal relatability rather than elite-athlete intensity.

What platform is Paige Hathaway most active on?

Instagram is by far Paige Hathaway's primary platform, where she has built a following of well over 3 million and continues to post regularly. Her YouTube channel has gone dormant and her TikTok presence remains minimal in comparison.

Where is Paige Hathaway from?

Paige Hathaway is based in the United States, and roughly half of her total audience is American. She built her platform predominantly through Instagram, where she established herself as one of the country's most recognized fitness lifestyle creators.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Sep 30, 2026, 6:11 PM UTC · Slug: paige-hathaway

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