United States
Paige-Hathaway is a creator with a presence on YouTube (122,000 followers), Instagram (3,208,979 followers), TikTok (3,886 followers), based in United States.
Total Followers -0.2%
3.3M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
122K followers · 4% of audience
Engagement
3.6%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $39K–$90K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -1284 -0.0% | +5 +0.1% | -1279 |
| Last 30 days | +0 +0.0% | -5776 -0.2% | +9 +0.2% | -5767 |
| Last 90 days | +0 +0.0% | -16045 -0.5% | +70 +1.8% | -15975 |
| Last 365 days | +0 +0.0% | -16045 -0.5% | +70 +1.8% | -15975 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Liv Body Supplements / Nutrition | Founder / owned brand | 2018–Long-term | — | |
| Shredz Supplements / Nutrition | Brand ambassador | 2013–2017 | — |
Paige-Hathaway is a creator with a presence on YouTube (122,000 followers), Instagram (3,208,979 followers), TikTok (3,886 followers), based in United States. Their content sits in the fitness & wellness space. Their YouTube bio reads: "OFFICIAL PAIGE HATHAWAY YOUTUBE! Page info: Here you will find my routines, diet tips and tricks, feature videos, cheat meals, comedy and so much more!!! Who I am: Pizza enthusiast, fitness model, and your go-to-girl for cheat meal advice". The full audience and engagement breakdown is below.
Paige-Hathaway reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Supplements / Nutrition, a clear signal of fit for brands in those categories. Demonstrated partners include Liv Body and Shredz. Engagement on YouTube runs around 3.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Supplements / Nutrition and related categories, Paige-Hathaway offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Paige-Hathaway's tier (Macro, 3.3M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Livbody is a wellness and fitness brand founded by Paige Hathaway, which she promotes directly from her Instagram bio. The brand serves as the hub for her fitness programming and wellness products, aimed primarily at women working toward health and movement goals.
Paige Hathaway is a mother of two, which she highlights in her Instagram bio with the phrase "Momma x2." Motherhood has become a central pillar of her personal brand, with her current bio describing herself as "rooted in motherhood, powered by movement."
Paige Hathaway was among the earliest creators to build a multi-million following on Instagram specifically through fitness and health content, rising to prominence before the fitness influencer space became crowded. The "OG" label reflects her pioneer status in a niche she helped define in the early days of the platform.
Yes, Paige openly weaves her Christian faith into her content — hashtags like #prayer, #godisgood, #jesus, and #godgrace appear consistently across her posts. She integrates faith alongside fitness and motherhood, creating a wellness identity that is spiritually grounded rather than purely physical.
Cheat meals are a signature part of Paige Hathaway's fitness philosophy — she describes herself as a "pizza enthusiast" and her "go-to-girl for cheat meal advice" in her own channel bio. Rather than promoting strict dieting, she positions indulgent eating as a sustainable and guilt-free component of a consistent fitness lifestyle.
Paige Hathaway's YouTube channel has been inactive for over a year, with her content focus clearly shifted to Instagram, where her audience is orders of magnitude larger. Her YouTube bio still reflects her earlier, more active era on the platform, covering routines, diet tips, cheat meals, and comedy videos.
Yes, pregnancy fitness has been a documented part of Paige's content, which makes sense given that she has gone through two pregnancies. Her YouTube content topics include pregnancy-related material alongside general workout tutorials and women's fitness, and she has personal experience to draw from as a mother of two.
Paige posts exercise tutorials, how-to workout videos, and high-protein diet tips geared toward women. Her content spans general fitness routines, women's sports topics, and wellness lifestyle, with a tone that balances practical motivation with personal relatability rather than elite-athlete intensity.
Instagram is by far Paige Hathaway's primary platform, where she has built a following of well over 3 million and continues to post regularly. Her YouTube channel has gone dormant and her TikTok presence remains minimal in comparison.
Paige Hathaway is based in the United States, and roughly half of her total audience is American. She built her platform predominantly through Instagram, where she established herself as one of the country's most recognized fitness lifestyle creators.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@paigehathaway · YouTube
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