Thailand
Paidonnnn — whose Instagram identity runs under the handle @petchhie, suggesting the creator goes by the nickname Petch — is a Thailand-based travel and food vlogger whose channel name, "Paidon…
Total Followers -0.1%
1.1M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
228K followers · 21% of audience
Engagement
2.8%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $3.2K–$8K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -80 -0.1% | -145 -0.0% | -225 |
| Last 30 days | +0 +0.0% | -144 -0.1% | -724 -0.1% | -868 |
| Last 90 days | +2K +0.9% | +929 +0.6% | -2027 -0.3% | +908 |
| Last 365 days | +2K +0.9% | +929 +0.6% | -2027 -0.3% | +908 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Sompo Travel Joy Sponsorship | Sponsored content | YouTube | May 2026 | — |
| Trip.com Sponsorship | Sponsored content | YouTube | Mar 2025 | — |
Paidonnnn — whose Instagram identity runs under the handle @petchhie, suggesting the creator goes by the nickname Petch — is a Thailand-based travel and food vlogger whose channel name, "Paidon ไปโดน," is a Thai colloquial phrase that roughly translates to 'go and experience it firsthand,' setting the tone for content that leans into hands-on discovery. Spread across YouTube, TikTok, and Instagram, the channel accumulates over a million followers in total, with TikTok carrying the largest share and consistently above-average engagement across all platforms. The content mix blends international travel vlogs — spanning destinations such as Beijing, Bali, and the Italian Dolomites — with food reviews, family trip diaries, and occasional personal lifestyle updates, creating a format that sits comfortably at the intersection of travel diary and everyday storytelling.
The audience profile is notably skewed toward viewers aged 35 and above, with the 45-plus segment representing the largest single age band — an older demographic than is typical for travel creators of similar scale. Geographically, a substantial portion of viewership originates from outside Thailand, including a significant English-speaking audience, which may reflect diaspora reach or crossover appeal through food and travel content that translates across cultural contexts. Brand partnerships with Trip.com and Sompo Travel Joy align cleanly with the channel's core subject matter, signaling that travel-adjacent advertisers — booking platforms, insurance, hospitality — are the natural commercial fit. With a hashtag like #ตามไปโดน ('follow along and experience it') functioning as a consistent community rallying point, Paidonnnn is positioned as a mid-to-macro travel lifestyle voice with particular appeal to brands seeking access to a mature, travel-ready Thai and Southeast Asian-adjacent audience.
Paidonnnn reaches an audience concentrated in Thailand primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a travel creator they map naturally to brands targeting that space. Demonstrated partners include Sompo Travel Joy and Trip.com. Engagement on YouTube runs around 2.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows travel content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Thailand-focused brands in travel and related categories, Paidonnnn offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Paidonnnn's tier (Macro, 1.1M combined followers, Thailand). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
In Thai, ไปโดน roughly translates to "go experience it" or "go and get it," which captures the spirit of the channel — pushing viewers to get out and try things for themselves. It directly inspired their signature hashtag #ตามไปโดน, meaning "follow along to experience it," which runs across their travel and food content.
Yes — Paidonnnn's personal Instagram handle is @petchhie, and their YouTube bio explicitly links to it. "Petch" appears to be the creator's actual name, while Paidon (ไปโดน) is the brand identity used across the channel. Their Instagram bio even reads "Explore the world with @petchhie," blurring the two personas deliberately.
Chote is the person Paidonnnn (Petch) appears alongside under the #PetchAndChote hashtag. A caption teasing the meetup read "2 weeks to go" and referenced reuniting with "ไอ่น้อง" — an informal Thai term for a close younger companion. The hashtag suggests an ongoing storyline or recurring series built around the two of them.
#ตามไปโดน, meaning "follow to experience," is Paidonnnn's signature community-driven series where they investigate spots, foods, or experiences recommended by viewers. A recent episode had them taste-testing three styles of sourdough sourced from over 500 viewer comments. It's a format that puts the audience directly in charge of what gets explored.
Yes — Paidonnnn produced a family travel vlog in Beijing with a generational spin, framing it as senior family members (tagged "สว.") going head-to-head with Gen Z. It reflects a recurring theme on the channel that mixes genuine family travel with lighthearted cross-generational humor. Given that a significant portion of their audience is aged 35 and older, this kind of content lands particularly well.
The larb pizza video is a food review of a restaurant called Gig inside the Mega shopping complex in Thailand, where the signature item puts a Thai-spiced larb topping on pizza. It fits Paidonnnn's broader style of hunting down unusual or trending Thai dining concepts and presenting them as genuine taste-test vlogs. The crossover of local flavors with international food formats is a recurring hook in their food content.
Yes — the Dolomites appear among Paidonnnn's most-used hashtags, pointing to travel content filmed in the dramatic mountain range of northeastern Italy. Alongside Bali content and Thailand-based food reviews, it shows the channel covers both regional Southeast Asian destinations and long-haul international trips.
Trip.com partnered with Paidonnnn for sponsored YouTube content, a natural fit given the channel's consistent travel vlog output. As a major online booking platform focused on Asia-Pacific travelers, Trip.com regularly works with creators whose audiences overlap with international and domestic travel planning. Paidonnnn's reach across Thailand, the US, and the UK makes them a useful partner for that kind of campaign.
Yes — GoPro is a regular part of Paidonnnn's filming kit, evidenced by their use of #goprothailand and #gopro10 hashtags across posts. The action-camera style suits their on-the-go travel and street food content, giving footage an immersive, first-person feel that works across both long-form YouTube vlogs and short TikTok clips.
Paidonnnn is based in Thailand and is active across YouTube, Instagram (personal handle @petchhie), and TikTok. YouTube is their declared primary platform, but TikTok actually holds their largest audience — comfortably in the macro tier across all three channels combined. For brand work, they can be reached through Line OA @paidon or email at info.paidonnnn@gmail.com.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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