United States
The @padel account on Instagram holds one of the most strategically valuable handles in racket sports — a single-word, sport-defining username that functions as both a community aggregator and the digital storefront for LePadel, a padel apparel brand operated by the same team.
Total Followers +6.1%
190K
Across Instagram
Primary Platform
190K followers · 100% of audience
Engagement
1.3%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $3.8K–$9.5K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 190,192 | +12K | 1.3% | — | 8 months ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +3K +1.6% | +0 +0.0% | +0 +0.0% | +3K |
| Last 30 days | +12K +6.1% | +0 +0.0% | +0 +0.0% | +12K |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
The @padel account on Instagram holds one of the most strategically valuable handles in racket sports — a single-word, sport-defining username that functions as both a community aggregator and the digital storefront for LePadel, a padel apparel brand operated by the same team. Based in the United States, the account blends instructional content (court positioning breakdowns, technique tips), player highlights featuring professional names like Tapia, and community-oriented posts drawn from the broader padel creator ecosystem. Rather than a single creator's personal channel, it operates more like a branded media hub: curating viral moments, amplifying padel coaches and players such as Lasse_Padel, and weaving in organic promotion for the LePadel product line.
The audience skews toward young adult men — the 18-to-34 bracket accounts for the majority of followers — and is notably international despite the U.S. base, with meaningful clusters in Mexico, the United Kingdom, Brazil, and India, reflecting padel's rapid global expansion beyond its traditional European and Latin American strongholds. Engagement sits slightly below category norms, and the account had a period of reduced posting activity in the back half of 2025, though follower growth remained positive heading into mid-2026. The dual role of content hub and brand vehicle positions @padel well for sponsorship conversations with equipment manufacturers, court operators, and activewear labels looking to reach an early-adopter, internationally distributed padel audience as the sport continues its mainstream push.
padel reaches an audience concentrated in United States primarily through Instagram, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Sports / Apparel, a clear signal of fit for brands in those categories. Demonstrated partners include Le Padel. Engagement on Instagram runs around 1.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their Instagram-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Sports / Apparel and related categories, padel offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at @padel's tier (Mid, 190K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
LePadel is the official padel lifestyle and apparel brand owned by the team behind the @padel Instagram page. The brand focuses on on-court outfits and padel gear, and the page regularly features players wearing LePadel apparel. Sponsorship and promotional inquiries are handled through Zak at Zak@lepadel.com.
Tapia refers to Agustín Tapia, the Argentine professional padel player widely regarded as one of the most explosive attackers in the sport. The @padel page has featured his clips with captions like 'at this point I'm convinced he's playing a different sport,' which captures the jaw-dropping reaction he tends to get from the global padel community.
The page is operated by the LePadel brand team, with a person named Zak listed as the primary promotional and business contact. It functions as both the official Instagram hub for padel content and a showcase platform for the LePadel clothing brand.
Padel is played on a smaller enclosed court with glass walls that are actively part of play, and uses a solid perforated racket instead of a strung one. Because the ball can ricochet off the walls, rallies last longer and the game is more approachable for new players — which is a major driver of the explosive global growth that the @padel page documents daily.
No — padel, paddle tennis, and pickleball are three separate sports that all use solid paddles on smaller courts, but they have different rules, court sizes, and cultures. Padel is played in enclosed glass-walled enclosures in doubles format and is the only sport the @padel page covers, with its roots firmly in Spain and Latin America.
The page blends technique tips like positioning after the serve, professional player highlights, padel memes sourced from creators like @jeloblife, and lifestyle shots featuring LePadel outfits. It works as a community hub that caters to everyone from beginners picking up a racket to hardcore fans of the professional padel circuit.
@lasse_padel is a padel-focused coaching and tips creator that the @padel page actively collaborates with and directs its followers to for instructional content. The @padel page uses these cross-promotions to complement its own mix of highlights and gear content with practical on-court advice.
Yes — padel is one of the fastest-expanding racket sports in America right now, and the @padel page is based in the United States while pulling a large share of its audience from the US market. The page also draws heavily from Mexico, the UK, Brazil, and India, reflecting that padel's growth is happening on multiple continents simultaneously.
Spain is considered the global capital of padel, with enormous player bases in Argentina, Mexico, and Brazil as well. The @padel page's own audience distribution — spanning the US, Mexico, the UK, Brazil, and India — mirrors how rapidly the sport is spreading beyond its traditional Spanish-speaking strongholds.
Brands targeting the padel community can reach out directly through Zak@lepadel.com, which is listed as the official promotional contact for the @padel page. As a mid-tier Instagram account with a predominantly young male audience drawn from the US, UK, Mexico, and Brazil, it offers targeted reach for racket sports brands, padel apparel labels, and court equipment companies.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@padel · Instagram
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