United States
Outside Magazine is one of America's longest-running outdoor and adventure media brands, founded in 1977 and headquartered in Santa Fe, New Mexico.
Total Followers +0.2%
1.3M
Across Instagram, TikTok
Primary Platform
YouTube
1.2M followers · 94% of audience
Engagement
1.8%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $14K–$33K / IG post
The revamped format features premium paper stock and 120+ pages of longform storytelling, signaling a broader strategy to invest in print while continuing to grow digital, podcast, and video platforms.
Signatories including Oscar-winning filmmaker Jimmy Chin and co-founder Tim Cahill sent an open letter to CEO Robin Thurston accusing Outside Inc. of abandoning bold journalism and discouraging investigative and political coverage.
The cuts hit senior-level editors hard; the number of annual print editions was simultaneously reduced from six to four per year.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +239 +0.0% | +0 +0.0% | +0 +0.0% | +239 |
| Last 30 days | +2K +0.2% | +0 +0.0% | +0 +0.0% | +2K |
| Last 90 days | +9K +0.7% | +204 +0.3% | +0 +0.0% | +9K |
| Last 365 days | +9K +0.7% | +204 +0.3% | +0 +0.0% | +9K |
Daily follower snapshots from CreatorDB's longitudinal index.
Outside Magazine is one of America's longest-running outdoor and adventure media brands, founded in 1977 and headquartered in Santa Fe, New Mexico. Its editorial identity is built on rigorously reported long-form journalism — investigative features, personal dispatches, and environmental coverage — alongside gear reviews and travel writing that span hiking, climbing, skiing, cycling, and beyond. The brand has won numerous National Magazine Awards over its history and expanded well beyond print into a digital ecosystem that includes Outside Online, podcasts, and social video. Its hashtag use of #WarrenMiller reflects an acquisition of the legendary ski film franchise, signaling the brand's broader ambitions to consolidate outdoor media properties under a single umbrella.
On social platforms, Outside Magazine leans into aspirational imagery and short editorial content — fall foliage, national park scenery, and adventure lifestyle moments — that resonates most strongly with a millennial core audience concentrated in the 25–34 bracket, skewing slightly female. Its Instagram following in the low millions gives it meaningful reach for outdoor-adjacent brand partnerships, and its TikTok engagement rate suggests that its smaller but growing short-form audience is highly receptive to its content style. The predominantly U.S.-based audience, combined with an editorial voice grounded in environmental stewardship and active lifestyle, positions Outside Magazine as a natural fit for brands in apparel, travel, wellness, and sustainable consumer goods — categories where credibility and editorial trust carry significant weight.
Outsidemagazine reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a travel creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows travel content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in travel and related categories, Outsidemagazine offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Outsidemagazine's tier (Macro, 1.3M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Outside Magazine ended its print edition in 2023, wrapping up nearly five decades as a newsstand title and moving fully to digital publishing. The decision was part of a larger strategic shift at Outside Inc. as the company invested in digital subscriptions and streaming through its Outside+ platform.
Outside Magazine is published by Outside Inc., a media company formerly known as Pocket Outdoor Media that has assembled a large portfolio of outdoor and active-lifestyle brands. Alongside the magazine, Outside Inc. owns properties including Outside TV and Warren Miller Entertainment, making it one of the biggest players in outdoor media.
Yes — Outside Inc., the parent company of Outside Magazine, acquired Warren Miller Entertainment, the legendary ski and snowboard film production company. Warren Miller content appears regularly across Outside's social channels, which is why hashtags like #warrenmiller show up consistently in the brand's Instagram and TikTok posts.
Fat Bear Week is an annual public bracket vote hosted by Katmai National Park in Alaska, where fans compete to crown the brown bear that has packed on the most weight before hibernation. Outside Magazine covers it as one of fall's most beloved wildlife moments, and it consistently drives some of the brand's strongest engagement of the year.
Yes — Jon Krakauer's account of the 1996 Mount Everest disaster was originally published as a feature article in Outside Magazine before he expanded it into the bestselling book Into Thin Air. That story is one of the most famous examples of Outside Magazine's tradition of publishing high-stakes, deeply reported adventure journalism.
Outside+ is Outside Inc.'s premium membership that bundles digital access to Outside Magazine's journalism with training content, adventure films, and programming from across the Outside Inc. brand portfolio. It replaced the traditional print subscription model as the company moved fully into digital publishing.
Outside TV is a separate streaming and cable channel under the Outside Inc. umbrella rather than a direct extension of the magazine itself. While the magazine focuses on written journalism and long-form storytelling, Outside TV carries adventure films, Warren Miller ski productions, and original outdoor video programming.
Outside Magazine is headquartered in Santa Fe, New Mexico. Its home in the American West aligns with its editorial focus on public lands, outdoor adventure, and the wild places that define that part of the country.
Outside Magazine was founded in 1977, giving it a publishing history of nearly five decades. It launched during the early boom of outdoor recreation culture in America and grew into one of the most recognized names in adventure and environmental journalism.
Yes, national parks like Yosemite are a consistent part of Outside Magazine's content across Instagram, TikTok, and YouTube. Covering iconic outdoor destinations fits the brand's core editorial mission of inspiring exploration and advocating for public lands.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@outsidemagazine · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.