United States
Outschool is a San Francisco-based edtech marketplace, founded in 2015, that connects children ages three to eighteen with independent teachers for live, small-group online classes spanning academic subjects, creative arts, coding, cooking, and a wide range of other interests.
Total Followers +0.3%
228K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
21K followers · 9% of audience
Engagement
1.6%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4K–$9.9K / IG post
Co joins from PowerSchool, where he led K–12 family engagement and college/career readiness products. Co-founder Nathoo transitions to a board member role after stepping back from day-to-day leadership earlier in 2026.
The collaboration gave kids and teens a chance to participate in a talent showcase and connect with Audrey Nuna, spotlighting creativity and performance as core to Outschool's learning mission.
The deal expands Outschool's reach into the fast-growing microschool segment, offering KaiPod students access to Outschool's live, small-group class catalog.
Eligible families can now use state scholarship funds to purchase Outschool 'Learning Passports' — up to $500 in credits — for approved classes, marking a significant school-choice policy win for the platform.
The deal with the newly launched accredited virtual private school gives OpenEd Academy families access to Outschool's library of live, interest-based classes for the 2025–26 school year.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +238 +0.1% | +0 +0.0% | +238 |
| Last 30 days | +203 +1.0% | +416 +0.2% | +0 +0.0% | +619 |
| Last 90 days | +1K +5.1% | +3K +1.6% | +0 +0.0% | +4K |
| Last 365 days | +1K +5.1% | +3K +1.6% | +0 +0.0% | +4K |
Daily follower snapshots from CreatorDB's longitudinal index.
Outschool is a San Francisco-based edtech marketplace, founded in 2015, that connects children ages three to eighteen with independent teachers for live, small-group online classes spanning academic subjects, creative arts, coding, cooking, and a wide range of other interests. The platform gained significant momentum during the remote-learning wave of the early 2020s, when parents sought flexible, engaging alternatives to traditional schooling structures. On social media, Outschool operates as a brand channel rather than an individual creator, using its multi-platform presence to reach parents — particularly those in the homeschool community — with lifestyle-adjacent content that frames self-directed, interest-led learning as an everyday norm.
The brand's content mix leans into relatable parenting moments — homeschooling routines, kids' cooking projects, summer enrichment activities — rather than direct product promotion, positioning Outschool as a community resource rather than a vendor. Its audience skews toward younger adults, consistent with millennial parents actively researching enrichment options for their children, and is concentrated in the United States with meaningful secondary reach into Canada, the UK, and Australia. As flexible and alternative education continues to shift from pandemic-era workaround into a deliberate lifestyle choice for a growing segment of families, Outschool's social channels are well-placed to deepen their role as a trusted voice within the homeschool and independent-learning space.
Outschool reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As an education creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in education and related categories, Outschool offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Outschool's tier (Mid, 228K combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Outschool is one of the most widely used platforms among homeschooling families in the United States, offering over 150,000 live online classes that parents can mix and match to build a flexible curriculum. Because kids can choose subjects based on their own interests rather than a fixed school schedule, it fits naturally into interest-led and self-directed homeschool approaches. Outschool's own content regularly features homeschooling parents who use the platform as a central part of their children's daily learning.
Outschool is built for kids ages 3 through 18, spanning early childhood enrichment all the way to high-school-level academic support. Classes are organized by age range so parents can filter to what's developmentally appropriate for their child. The wide age span means siblings at very different grade levels can both find relevant classes on the same platform.
Outschool's core format is live, interactive classes — not pre-recorded videos kids watch on their own. Teachers lead sessions in real time through video conferencing, keeping class sizes small and allowing children to ask questions and engage with classmates. This live format is central to how Outschool describes its mission of empowering kids to learn on their own terms.
Outschool is not an accredited school and does not issue official grades or diplomas, so it is not a one-for-one replacement for a traditional or state-accredited program. However, many homeschooling families combine multiple Outschool classes to cover their child's full curriculum throughout the year. It works best as a flexible core component of a parent-directed homeschool plan or as a powerful supplement to conventional schooling.
Yes — kids' cooking is one of Outschool's actively promoted class categories, and their social media content consistently highlights easy recipes and kitchen activities for children. Classes cover baking basics, age-appropriate cooking skills, and fun food projects taught by experienced instructors. Outschool leans into hashtags like #cookingforkids and #kidscookingrecipes to reach parents specifically searching for hands-on, skill-building enrichment.
Outschool actively promotes online summer programs and camp-style class series during the summer months, targeting families who want structured enrichment when school is out. Their content under hashtags like #summercamp and #summercampkids showcases themed multi-day experiences designed to mirror the energy and variety of in-person camps. These programs have become a popular alternative for families who want engaging summer activities without the cost or logistics of overnight camp.
Outschool teachers are independent educators, tutors, and subject-matter experts who apply to the platform and build their own class listings. They are not direct Outschool employees — they set their own topics, schedules, class sizes, and pricing within the marketplace. This model gives families access to a broad range of specialists, from state-certified teachers to hobbyists with deep expertise in niche subjects.
Outschool is specifically designed around the idea that kids learn better when they get to choose subjects that genuinely interest them, whether that's creative writing, game design, cooking, or anything in between. The small live-class format also removes the pressure of a large classroom, which many kids find more comfortable and engaging. Outschool's platform tagline — 'Set Learning Free' — reflects its positioning as a child-directed alternative to rigid school structures.
Yes — while the majority of Outschool's audience is based in the United States, the platform actively serves families in Canada, the United Kingdom, Australia, and other English-speaking countries. Because all classes are live and online, location is not a barrier as long as a family can find a session time that fits their time zone. Canada and the UK represent the next-largest audience segments after U.S. users.
Independent educators can apply to list their own classes on Outschool, setting the topic, schedule, class size, and price themselves. Teachers go through an application and approval process before their classes become publicly available to families on the platform. Once approved, they earn income directly from enrollments, making Outschool a popular option for educators who want flexibility outside traditional school employment.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@outschool · YouTube
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