Outfit is a fashion-focused Instagram curation and inspiration page operated by 10pmcurfew, a content brand that runs multiple theme-based accounts across lifestyle and style niches.
Total Followers -0.0%
456K
Across Instagram
Primary Platform
456K followers · 100% of audience
Engagement
0.5%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $6.8K–$16K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 455,644 | -182 | 0.5% | 44.3 | 2 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -137 -0.0% | +0 +0.0% | +0 +0.0% | -137 |
| Last 30 days | -182 -0.0% | +0 +0.0% | +0 +0.0% | -182 |
| Last 90 days | -11983 -2.6% | +0 +0.0% | +0 +0.0% | -11983 |
| Last 365 days | -11983 -2.6% | +0 +0.0% | +0 +0.0% | -11983 |
Daily follower snapshots from CreatorDB's longitudinal index.
Outfit is a fashion-focused Instagram curation and inspiration page operated by 10pmcurfew, a content brand that runs multiple theme-based accounts across lifestyle and style niches. Rather than centering a single creator, the page functions as a rotating showcase, featuring different fashion creators and influencers — tagged individually in each post — delivering OOTD looks, styling hacks, vacation outfit roundups, and get-ready-with-me content. The premium handle itself (@outfit) carries inherent searchability and authority within Instagram's fashion ecosystem, positioning the page as a destination account rather than a personal creator profile.
The audience skews heavily female and falls squarely in the millennial-to-Gen-Z bracket, with the core demographic concentrated in the 18–34 range and the United States accounting for roughly half of all followers. Engagement sits noticeably below the category median, a pattern common to aggregation-style accounts where audience loyalty is spread across the many featured creators rather than anchored to a single personality. For brands in accessible fashion, beauty, and lifestyle, the account offers broad demographic reach with a well-defined style-conscious female audience. Its trajectory depends on how deeply 10pmcurfew develops the page's own editorial identity, since curation accounts that build a consistent point of view tend to see stronger monetization outcomes than pure aggregators.
Outfit reaches its audience primarily through Instagram, and is best activated via Instagram Reels and Stories. As a fashion creator they map naturally to brands targeting that space. Engagement on Instagram runs around 0.5%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Outfit's tier (Mid, 456K combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The @outfit Instagram page is operated by @10pmcurfew, a fashion-focused media brand that manages the account as a curated style hub rather than a personal influencer profile. The bio credits @10pmcurfew directly and routes all business inquiries to that brand's partnership email.
@outfit is a curated aggregator page, not a single personal creator. Rather than showcasing one person's wardrobe, the account features and tags different creators — such as @ishaborah, @clairesmanson, and @claudyamoreira — spotlighting their looks under the Outfit brand umbrella.
@10pmcurfew is the parent media brand that owns and runs the @outfit Instagram account. The relationship is made explicit in @outfit's bio, which credits @10pmcurfew and lists a partnerships@10pmcurfew.com contact for any commercial inquiries tied to the page.
@outfit regularly sources and tags other creators in its posts — covering OOTD, GRWM, vacation looks, and style hacks — so producing strong content in those formats with hashtags like #outfitinspo or #stylehacks increases visibility. For direct collaboration or partnership pitches, the account's bio points to partnerships@10pmcurfew.com.
The page regularly shares practical styling tips, with recent examples including summer scarf hacks and multiple ways to hide bra straps. These how-to posts sit alongside more traditional OOTD and GRWM content, giving the account a utility-driven edge beyond simple outfit inspiration.
@outfit mixes video-format GRWM content with static outfit posts and short styling tutorials. The content leans toward quick, actionable style formats — get-ready videos, hack roundups, and beach-to-brunch outfit progressions — rather than editorial photography alone.
Travel style is a recurring content pillar on @outfit, with posts like "France vacay looks" and beach, brunch, and bar outfit progressions for a full holiday day. These posts spotlight featured creators' real trip wardrobes rather than studio-shot looks, which gives them a practical, aspirational feel.
Yes — the overwhelming majority of @outfit's audience is female, and the content reflects that, covering OOTD picks, GRWM videos, and feminine styling hacks. While nothing formally restricts the page to women's fashion, the tone, featured creators, and style topics are all squarely aimed at a female-leaning audience.
All partnership and brand collaboration inquiries for @outfit should go to partnerships@10pmcurfew.com, as listed in the account's bio. Because the page is operated by the @10pmcurfew brand rather than an individual creator, deal negotiations run through that team.
@outfit has built an audience of over 450,000 followers on Instagram, placing it in the Mid influencer tier. Half of its audience is based in the United States, with meaningful followings also in the United Kingdom, India, Brazil, and Canada.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@outfit · Instagram
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