United States
@outdoor holds one of Instagram's most coveted generic handles, positioning it as a destination-focused content hub rather than a traditional personal creator channel.
Total Followers +0.1%
675K
Across Instagram
Primary Platform
675K followers · 100% of audience
Engagement
0.0%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $10K–$24K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 674,588 | +607 | 0.0% | 17.3 | 1 day ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +202 +0.0% | +0 +0.0% | +0 +0.0% | +202 |
| Last 30 days | +607 +0.1% | +0 +0.0% | +0 +0.0% | +607 |
| Last 90 days | -4115 -0.6% | +0 +0.0% | +0 +0.0% | -4115 |
| Last 365 days | -4115 -0.6% | +0 +0.0% | +0 +0.0% | -4115 |
Daily follower snapshots from CreatorDB's longitudinal index.
@outdoor holds one of Instagram's most coveted generic handles, positioning it as a destination-focused content hub rather than a traditional personal creator channel. Based in the United States, the account publishes daily nature and travel content centered on iconic and lesser-known outdoor destinations worldwide — from Zion National Park and Peru's Inca Trail to Japan's Yakushima Island and Switzerland's Lauterbrunnen Valley. The tone blends aspirational imagery with brief educational framing, treating each location as a story worth contextualizing rather than simply photographing. This editorial posture, combined with a clean community-category classification on Instagram, suggests a curation-and-aggregation model: surfacing compelling outdoor content for an audience drawn to the idea of wilderness and adventure, even if they aren't actively hiking themselves.
The audience skews toward young adults — the 25–34 bracket anchors the demographic — with an even gender split and a strong US-domestic core, supplemented by English-speaking markets in the UK and Canada. A notable characteristic of the channel is its near-zero measured engagement relative to its follower count, which sits well below the category median. This gap often reflects the dynamics of aggregation accounts: reach is broad but passive, attracting followers who consume without consistently interacting. For brands, this profile fits best with awareness-layer campaigns in outdoor gear, travel booking, national parks tourism, or sustainability — categories where broad visual reach matters more than tight community interaction. As platform algorithms increasingly reward engagement depth, the account's growth trajectory will likely hinge on whether it moves toward more original, creator-driven content.
Outdoor reaches an audience concentrated in United States primarily through Instagram, and is best activated via Instagram Reels and Stories. As an outdoor creator they map naturally to brands targeting that space. Engagement on Instagram runs around 0.0%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Outdoor's tier (Mid, 675K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
@outdoor is a nature and travel page built around the tagline "Life happens outside", posting daily looks at national parks, scenic landscapes, and outdoor adventures from around the world. Recent posts have featured destinations like the Bay of Fundy, Iceland's Blue Lagoon, and Lençóis Maranhenses National Park in Brazil.
The page is run as a brand-style community account rather than a single named creator, which is common in the nature and travel aggregator space on Instagram. It curates and reposts adventure, hiking, and landscape content under one editorial voice rather than showing a personal host on camera.
The Bay of Fundy sits between New Brunswick and Nova Scotia in Canada and is famous for having the highest tides in the world, which is why @outdoor highlights it. The tides can rise and fall by more than 50 feet, exposing the ocean floor at low tide.
Yes — Lençóis Maranhenses National Park in northeastern Brazil is one of the surreal landscapes the page regularly features. It's known for vast white sand dunes interspersed with seasonal freshwater lagoons that appear after the rainy season.
Kolukkumalai, located in Kerala, India, is one of the highest tea plantations in the world, sitting at roughly 7,900 feet of elevation. The @outdoor page highlighted it as part of its global nature travel coverage.
Yes, the Blue Lagoon in Iceland is one of the geothermal destinations @outdoor has featured. It's a man-made spa fed by mineral-rich runoff from the nearby Svartsengi geothermal power plant, sitting in a black lava field on the Reykjanes Peninsula.
@outdoor has built an audience of over 670,000 followers on Instagram, placing it in the Mid-tier creator range. The follower base skews slightly female and is heavily concentrated in the 25–44 age bracket — typical of travel and bucket-list content viewers.
Roughly four out of five followers are based in the United States, with smaller pockets in the United Kingdom, Canada, India, and Germany. That US-heavy mix is why the page often leans into North American parks and tides alongside its global content.
Yes — with a large US-skewed audience interested in nature, parks, and bucket-list trips, @outdoor fits well for tourism boards, outdoor gear, eco-travel, and adventure-tech sponsors. Its Reel rates fall in a five-figure range typical for Mid-tier travel pages.
The page posts on a near-daily cadence, in line with its bio promise of "nature parks and outdoor adventures daily." Content is mostly short-form Reels and image posts featuring landscapes, oceans, mountains, and national parks.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@outdoor · Instagram
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.