United States
The creator behind Ourwintonhome is a US-based home decor and DIY content creator who built a macro-scale following around farm-and-country living aesthetics.
Total Followers +2.8%
2.7M
Across Instagram, TikTok
Primary Platform
YouTube
2M followers · 75% of audience
Engagement
2.4%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $24K–$56K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +11K +0.5% | +0 +0.0% | +0 +0.0% | +11K |
| Last 30 days | +76K +3.8% | +0 +0.0% | +0 +0.0% | +76K |
| Last 90 days | +126K +6.3% | +0 +0.0% | +0 +0.0% | +126K |
| Last 365 days | +126K +6.3% | +0 +0.0% | +0 +0.0% | +126K |
Daily follower snapshots from CreatorDB's longitudinal index.
The creator behind Ourwintonhome is a US-based home decor and DIY content creator who built a macro-scale following around farm-and-country living aesthetics. Married to Kolter Winton and raising two children, she frames her content through a lens of rural life and Christian faith — the account consistently cites Proverbs 3:5-6. Her output centers on accessible DIY projects (seasonal crafts like ghost candles and sherpa floor ghosts are recurring formats) and curated Amazon product discoveries, with a comment-triggered DM link strategy that funnels followers directly to affiliate purchases. Instagram is her primary platform, where she has grown past two million followers.
Her audience skews heavily female and concentrated in the 25–44 bracket — the core home-buying demographic that lifestyle and home goods brands most actively court. Strong US concentration, with meaningful reach into the UK, Australia, and Canada, gives English-language partners broad geographic coverage. The dominant Amazon hashtag ecosystem signals an affiliate-first monetization model, but engagement running above the category median suggests an audience that actively shops her recommendations rather than passively scrolling. For brands in seasonal decor, home organization, or family-oriented lifestyle products, Ourwintonhome occupies a distinct lane: faith-adjacent, rural-leaning homemaker content that more urban-skewing competitors rarely reach.
Ourwintonhome reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a home creator they map naturally to brands targeting that space. Engagement on YouTube runs around 2.4%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Ourwintonhome's tier (Macro, 2.7M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Her husband is Kolter Winton, who goes by @kolterwinton on social media. The channel name Ourwintonhome is a direct nod to their shared family name, framing the account as a whole-family home rather than a solo creator brand.
She uses a comment-triggered DM automation — when she instructs followers to comment a keyword like GHOST or KITCHEN, an automated tool sends the product links directly to their Instagram inbox. This gets around the single-link-in-bio limitation and is a widely used tactic among home decor creators to drive affiliate clicks at scale.
Both her Instagram and TikTok bios describe her lifestyle as Farm & Country Living, placing her in a rural United States setting. That aesthetic — wide-open spaces, cozy interiors, seasonal outdoor decor — runs through her content and is a big part of why her audience connects with her home styling choices.
Yes — she prominently cites Proverbs 3:5-6 in both her Instagram and TikTok bios and includes a cross emoji in her TikTok bio. Her faith appears to be a deliberate part of her public identity rather than background detail.
She has two children, describing herself as a Momma of two in both her Instagram and TikTok bios. Her family context is woven into the account's identity — the name "Ourwintonhome" signals a household, not just a single creator.
It's a Halloween DIY where she creates a large floor-standing ghost figure using Sherpa fabric — the same plush material used in cozy blankets — to give it a soft, textured look rather than the typical flat sheet ghost. She prompts followers to comment GHOST to receive direct links to every supply she used.
It's a seasonal Halloween DIY where she repurposes a decorative cauldron as a housing for an essential oil diffuser, letting mist billow out to create an atmospheric spooky effect. She notes in her caption that she posts it early in the season because cauldrons tend to sell out quickly once Halloween content picks up.
Yes — Amazon home finds are the backbone of her content, and she directs followers to shop her home through a link in her bio. Keywords like ##amazonhome, ##amazonfinds, and ##amazonhomefinds are among her most-used hashtags, and her comment-to-DM system is built almost entirely around sending Amazon product links.
Her style leans into cozy, country, and seasonal decor — think fall arrangements, Halloween DIYs, and farmhouse-adjacent Amazon finds rather than minimalist or ultra-modern aesthetics. She shifts heavily into seasonal content (fall, Halloween, cozy winter) and her most-engaged posts tend to be tied to those themed DIY projects.
She has built an audience of well over two million followers on Instagram, landing her firmly in the Macro creator tier for the home decor space. Her engagement rate runs notably above the category median, which is unusual at that follower scale where engagement typically dilutes.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@ourwintonhome · YouTube
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