United States
Ourfamilynest is a Michigan-based lifestyle and family vlog channel built by a creator now in her 50s who spent more than a decade documenting the day-to-day rhythms of raising four children.
Total Followers +1.6%
1.3M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
1.1M followers · 82% of audience
Engagement
4.7%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $3.9K–$9.8K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +3K +1.3% | +119 +0.3% | +3K |
| Last 30 days | +0 +0.0% | +21K +10.5% | +99 +0.3% | +21K |
| Last 90 days | +0 +0.0% | +41K +20.8% | +5K +12.8% | +46K |
| Last 365 days | +0 +0.0% | +41K +20.8% | +5K +12.8% | +46K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Thrive Market Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Shop LC Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| Function Health Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| ButcherBox Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| Amazon Fire TV Tech / Streaming | Sponsored content | YouTube | Long-term | — |
| Chrysler Pacifica Automotive | Sponsored content | YouTube | Long-term | — |
Ourfamilynest is a Michigan-based lifestyle and family vlog channel built by a creator now in her 50s who spent more than a decade documenting the day-to-day rhythms of raising four children. What began as a traditional family vlog — one of the format's more enduring entries on YouTube — has evolved in step with real life: with the kids grown and out of the house, the channel has pivoted toward the empty-nester experience, capturing the candid, often unscripted challenge of reinventing domestic life as a couple with four dogs. Recent content threads, including a public account of a lawsuit and an ongoing home-sale saga, signal a storytelling approach built on transparency rather than polish.
The channel draws a predominantly female audience, skewing younger than the creator's own demographic — a pattern common among lifestyle vloggers whose relatability appeals across generational lines. Brand partnerships with ButcherBox, Thrive Market, and Function Health cluster tightly around food quality and preventive wellness, suggesting a health-conscious positioning that resonates with her core viewers. Engagement running well above category norms points to a loyal, invested community rather than passive viewership. As empty-nester content continues to gain cultural traction among aging millennials and Gen X audiences, the channel is reasonably positioned to grow its relevance alongside that demographic shift.
Ourfamilynest reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Tech / Streaming, Automotive, a clear signal of fit for brands in those categories. Demonstrated partners include Thrive Market and Shop LC. Engagement on YouTube runs around 4.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows vlog content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Tech / Streaming and related categories, Ourfamilynest offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Ourfamilynest's tier (Macro, 1.3M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Ourfamilynest published a video titled "We Got Sued... Here's What Happened" on their YouTube channel, addressing a lawsuit directly and publicly rather than staying quiet about it. The channel has a long-standing style of tackling real-life challenges with candor, and the lawsuit video followed that same pattern. The full details are covered in the video itself, which they released as part of their ongoing life storytelling.
Yes, Ourfamilynest has been openly documenting a home sale that has not gone according to their original timeline, including a video titled "What if our House Doesn't Sell?" They've shared that the move is taking longer than expected and that the delay has been a real source of uncertainty. The home transition appears to be a key part of their broader shift into their empty-nester chapter of life.
All four children who grew up on the Ourfamilynest channel are now adults, which is why the channel's focus has changed significantly over recent years. The parents describe themselves as entering an "empty-nest-in-the-making era" after more than a decade of family vlogging. Content has shifted away from raising kids and now centers on the couple's life together, their dogs, and navigating this new phase in their 50s.
Ourfamilynest has four dogs, and mini dachshunds are among the breeds they feature regularly in their content. The channel mom identifies as a "Dog Mom" across her social bios on Instagram and TikTok. The dogs have become a signature part of their current content alongside the empty-nester storyline.
Yes, Ourfamilynest has partnered with ButcherBox for sponsored content on YouTube. They've also worked with Thrive Market, Function Health, and Shop LC, all of which align with a lifestyle and wellness-focused audience. Their brand partnerships reflect the food, health, and home themes that run through their content.
Ourfamilynest has done sponsored content with both Thrive Market and Function Health on YouTube. These partnerships, alongside deals with ButcherBox and Shop LC, suggest a consistent focus on health, food, and lifestyle categories. The sponsorship mix fits the everyday-life storytelling angle the channel has maintained across its run.
Ourfamilynest has been on YouTube for over ten years, making them one of the longer-running family vlog channels on the platform. They started when the family had young children at home and have continued through major life transitions, including all four kids growing into adults. The channel has grown past one million subscribers over that span.
With all four children now adults, Ourfamilynest has shifted to documenting life as a couple in their 50s — covering topics like downsizing, a home move, their four dogs, and everyday storytelling. They've described this phase as their empty-nest-in-the-making era, and it has become the central theme of the channel. They post regularly across YouTube, Instagram, and TikTok.
Ourfamilynest has surpassed one million subscribers on YouTube, placing them firmly in the Macro creator tier. Their engagement rate runs well above the category median for People & Blogs content, which points to a loyal, active core audience rather than a passive one. They also maintain active followings on Instagram and TikTok.
Ourfamilynest is based in Michigan, which they mention in their social media bios and reference in their content. The home sale storyline they've been documenting is also set in Michigan. The vast majority of their audience is in the United States, with smaller followings in the UK and Canada.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@ourfamilynest · YouTube
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