France
Ouiouiouistudio is a French lifestyle and home content creator based on the Côte d'Azur, building a small but notably engaged micro-audience around the intersection of interior décor, hands-on DIY projects, and family life.
Total Followers -0.2%
13K
Across Instagram
Primary Platform
YouTube
13K followers · 100% of audience
Engagement
2.4%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $325–$909 / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 12,982 | -30 | 2.4% | — | 1 years ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -30 -0.2% | +0 +0.0% | +0 +0.0% | -30 |
| Last 90 days | -78 -0.6% | +0 +0.0% | +0 +0.0% | -78 |
| Last 365 days | -78 -0.6% | +0 +0.0% | +0 +0.0% | -78 |
Daily follower snapshots from CreatorDB's longitudinal index.
Ouiouiouistudio is a French lifestyle and home content creator based on the Côte d'Azur, building a small but notably engaged micro-audience around the intersection of interior décor, hands-on DIY projects, and family life. The channel name — a playful triple repetition of the French word for 'yes' — signals an upbeat, crafts-oriented identity, reinforced by the 'studio' suffix that positions the account as a creative space rather than a personal diary. Her content is anchored in the rhythms of the domestic calendar: autumn styling, Christmas décor, and homemade seasonal projects dominate her top hashtags, suggesting a creator who packages her home and family life into visually coherent, moment-driven content.
At the centre of her storytelling are her three children — referenced affectionately in her bio by name — which gives the maternity and family dimension genuine warmth and continuity. Her sole documented brand partnership with Pierrot Gourmand, a heritage French confectionery brand, fits neatly into the family-and-seasonal-moments positioning: a sweet, child-friendly product aligned with holiday content. With an engagement rate meaningfully above the category median for her tier, her audience — split evenly between men and women — appears genuinely invested in the content rather than passively accumulated. If she returns to regular posting after an apparent hiatus, her niche in French coastal family lifestyle and DIY décor gives her a credible path toward partnerships with home goods, craft supply, or family-oriented food brands.
Ouiouiouistudio reaches an audience concentrated in France primarily through YouTube, and is best activated via Instagram Reels and Stories. As a diy creator they map naturally to brands targeting that space. Demonstrated partners include pierrotgourmand_fr. Engagement on YouTube runs around 2.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows diy content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For France-focused brands in diy and related categories, Ouiouiouistudio offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Ouiouiouistudio's tier (Micro, 13K combined followers, France). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The name stacks the French word for yes — oui — three times, giving the account a playful, upbeat French identity. Paired with "studio," it frames the channel as a creative workspace, which fits perfectly with its focus on DIY projects, home decoration, and family lifestyle content on the Côte d'Azur.
She is based on the Côte d'Azur, France's sun-drenched Mediterranean coastline in the south of the country. The warm, relaxed atmosphere of the French Riviera runs through her home décor aesthetic and lifestyle content.
She has three children, each given a loving nickname in her bio: Ambroise (mon amour), Anatole (trésor), and Garance (ma douce). Family life and maternity are woven throughout her content alongside home decoration and DIY.
Yes — Noël is one of her biggest content themes, with dedicated hashtags including #noël, #noël2023, and #noël2024 marking her most active festive seasons. She shares seasonal home decoration and handmade DIY projects built around a cozy, French holiday aesthetic.
Her DIY work covers home decoration, seasonal crafts, and handmade projects, with autumn and Christmas being her most prolific creative periods. She uses the branded hashtag #diyouiouiouistudio to collect all her original makes in one searchable place on Instagram.
It is her own branded tag used to group all her homemade and craft content under a single searchable label on Instagram. It reflects her identity as an original maker rather than a product reviewer — everything under that tag is something she has built or crafted herself.
Pierrot Gourmand, the iconic French confectionery brand famous for its lollipops, worked with her on a sponsored collaboration in December 2024. The partnership aligned naturally with her festive December content and family-friendly, child-centred aesthetic.
Yes — maternity and family life sit at the heart of her content alongside home decoration and DIY. She documents raising her three children on the Côte d'Azur, weaving personal family moments into seasonal and creative home content.
Her most recent uploads date from around late 2025, leaving a noticeable gap in activity through 2026. Her Instagram archive of seasonal DIY, home décor, and family content is still accessible, but no new posts have appeared since that period.
She has a presence on both Instagram and YouTube, with Instagram being the platform where her engaged community of home décor, DIY, and lifestyle followers is most concentrated. Her sponsored work with Pierrot Gourmand was also delivered through Instagram.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@ouiouiouistudio · YouTube
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