United States
Koffee — born Mikayla Simpson in Spanish Town, Jamaica — emerged as one of reggae and dancehall's most compelling voices after her 2018 single 'Toast' circulated widely online and signaled a generational shift in the genre.
Total Followers +4.2%
3.5M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
1.8M followers · 53% of audience
Engagement
7.1%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $18K–$41K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +1K +0.1% | +2K +1.3% | +3K |
| Last 30 days | +0 +0.0% | +13K +0.9% | +132K +78.6% | +145K |
| Last 90 days | +20K +1.1% | +33K +2.3% | +258K +153.8% | +311K |
| Last 365 days | +20K +1.1% | +33K +2.3% | +258K +153.8% | +311K |
Daily follower snapshots from CreatorDB's longitudinal index.
Koffee — born Mikayla Simpson in Spanish Town, Jamaica — emerged as one of reggae and dancehall's most compelling voices after her 2018 single 'Toast' circulated widely online and signaled a generational shift in the genre. Still a teenager at the time, she released her debut EP 'Rapture' in 2019 and won the Grammy Award for Best Reggae Album the following year, becoming the youngest recipient and first female solo winner in that category's history. Her sound blends classic roots reggae cadences with dancehall energy and contemporary production, and her lyrics tend toward uplifting, spiritually grounded themes — a distinguishing trait in a genre often dominated by harder-edged styles. Collaborations with artists like Gunna and, more recently, Skillibeng on 'Rapid Fyah' reflect her ability to move fluidly between reggae traditionalism and current dancehall trends.
Originalkoffee reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a music creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 7.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in music and related categories, Originalkoffee offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Originalkoffee's tier (Macro, 3.5M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Koffee's real name is Mikayla Simpson. She adopted the stage name Koffee early in her career and uses the full handle @originalkoffee across her platforms to make herself findable in search.
Yes, Koffee won the Grammy Award for Best Reggae Album in 2020 for her EP "Rapture," becoming the youngest solo artist ever to win in that category. The milestone established her as one of reggae's most significant new voices and dramatically expanded her international profile.
"OVA SO" is Koffee's most recent musical project, which she has been promoting heavily across YouTube, Instagram, and TikTok under the rallying call "OVA SO 🗣️ OUT NOW." It represents her current creative era and has been the central focus of her 2025–2026 release rollout.
"Toast" is Koffee's international breakout hit, built around a message of gratitude and positivity — themes she also signals with her recurring hashtag #gratitudeisamust. The official music video on her YouTube channel was a major catalyst for her global audience growth and remains one of her most recognized songs.
Yes, skateboarding is a well-documented part of Koffee's identity beyond her music, and she has spoken enthusiastically about it in interviews and public appearances. The pairing of reggae artistry and skate culture has made her one of the most distinctive personalities in the modern Jamaican music scene.
"RAPID FYAH" features Skillibeng, one of Jamaica's leading dancehall artists known for his melodic flow and street-level storytelling. The official music video collaboration merges Koffee's reggae roots with Skillibeng's sharper dancehall energy, broadening her appeal within the genre.
Koffee first went viral as a teenager after a video of her covering Bob Marley's "Redemption Song" spread widely, showcasing her guitar skills and mature vocal tone. She quickly followed with "Toast," which became a global reggae anthem, and then won a Grammy before turning 20 — one of the fastest rises in recent reggae history.
Koffee has spoken openly about her Christian faith, which she describes as a core influence on her music's recurring themes of gratitude, resilience, and spiritual positivity. That perspective runs through tracks like "BURNING" and gives her sound a distinct moral depth compared to much of mainstream dancehall.
Koffee's use of the #nottinghillcarnival hashtag in her content connects her to London's iconic annual Caribbean celebration, one of the biggest stages in the world for reggae and dancehall artists. The United Kingdom is one of her strongest markets internationally, making the carnival circuit a natural fit for her live presence.
Koffee is from Jamaica, where she grew up and developed her reggae and dancehall sound. Her Jamaican roots are central to her artistic identity, consistently reflected across her content through hashtags like #jamaica, #reggae, and #dancehall.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@originalkoffee · YouTube
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