Last updated just now · Aug 15, 2026, 10:41 AM
Talk Show & Podcast United States

Oprah

Full Creator Stats Live · Updated 2026-08-15

Oprah is a creator with a presence on YouTube (1,100,000 followers), Instagram (22,059,985 followers), TikTok (359,300 followers), based in United States.

NicheTalk Show & Podcast TierMega Engagement1.7%

Total Followers +0.2%

23.5M

Across YouTube, Instagram, TikTok

Primary Platform

YouTube

1.1M followers · 5% of audience

Engagement

1.7%

vs. 1.5% category median

Sponsorship Tier

Mega

Est. $221K–$485K / IG post

Recent news · 2 items

Performance Across Platforms

Updated 2026-08-15
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 1,100,000 +52K 1.7% 19.4 2 days ago
Instagram 22,059,985 +0 2.5% 10 6 days ago
TikTok 359,300 +1K 5.2% 3 months ago

Growth Trend

Last 365 days
WindowYouTubeInstagramTikTokCombined
Last 7 days +10K +0.9% +0 +0.0% +108 +0.0% +10K
Last 30 days +52K +4.8% +0 +0.0% +1K +0.4% +54K
Last 90 days +187K +17.0% -33090 -0.1% +4K +1.2% +159K
Last 365 days +187K +17.0% -33090 -0.1% +4K +1.2% +159K

Audience Demographics

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-23265674.5M11.4M18.3M25.1M Aug 17Nov 16Feb 14May 16Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Sponsored content YouTube Jun 2025
Sponsored content YouTube Apr 2025
Sponsored content YouTube Feb 2025
Sponsored content YouTube Feb 2025
Background

About Oprah

Oprah is a creator with a presence on YouTube (1,100,000 followers), Instagram (22,059,985 followers), TikTok (359,300 followers), based in United States. Their content sits in the talk show & podcast space. Their YouTube bio reads: "The Oprah Podcast is a weekly video podcast series featuring global media leader and philanthropist Oprah Winfrey as she hosts conversations around what matters most to people, available to view on her YouTube Channel, Prime Video, Amazon M". The full audience and engagement breakdown is below.

Brand fit

Why brands partner

Oprah reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As an entertainment creator they map naturally to brands targeting that space. Demonstrated partners include Eli Lilly and Company and BetterHelp. Engagement on YouTube runs around 1.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows entertainment content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in entertainment and related categories, Oprah offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Oprah's tier (Mega, 23.5M combined followers, United States). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

Is The Oprah Podcast available on Amazon Prime Video?

Yes, The Oprah Podcast streams on Amazon Prime Video as well as Amazon Music, YouTube, and wherever you get your podcasts. Oprah releases new episodes weekly, featuring conversations with thought leaders, bestselling authors, global newsmakers, and cultural figures on topics that matter to people.

Why did Oprah partner with Eli Lilly?

Oprah has been publicly open about her use of prescription weight-loss medication, and her sponsored collaboration with Eli Lilly — a pharmaceutical company behind major GLP-1 drugs — reflects that personal experience. The partnership appeared on her YouTube channel in mid-2025 and connects to her broader platform focus on health, wellness, and honest conversations about the body.

Did Oprah produce The Color Purple remake?

Yes, Oprah was a producer on the 2023 musical film adaptation of The Color Purple, building on her deep history with the story — she had a celebrated acting role in Steven Spielberg's 1985 original. Her social media featured Danielle Brooks, who starred in the new film and received significant awards attention for her performance.

Does Oprah's Book Club still exist?

Oprah's Book Club is still active and remains one of the most powerful endorsements in publishing — a selection can launch a book to the top of the bestseller lists almost instantly. The #oprahsbookclub hashtag continues to appear regularly across her social channels, and the club has been a cornerstone of her brand since she launched it in 1996.

What is Oprah's BetterHelp sponsorship about?

Oprah partnered with BetterHelp, the online therapy platform, for sponsored YouTube content in April 2025. The collaboration fits her long history of championing mental health awareness — she has used her platforms for decades to destigmatize therapy and emotional wellness conversations.

What did Oprah wear to the Critics Choice Awards?

Oprah wore Dolce & Gabbana to the Critics Choice Awards, sharing the look on her Instagram. The appearance came during the awards season surrounding The Color Purple, for which she served as a producer.

How is The Oprah Podcast different from The Oprah Winfrey Show?

The Oprah Winfrey Show was a daily daytime talk show that ran for 25 seasons before ending in 2011, while The Oprah Podcast is a weekly video podcast distributed across YouTube, Amazon Prime Video, Amazon Music, and major podcast platforms. The format lets Oprah go deeper on single topics — recent episodes have explored stoicism, kindness, and mental health with guests like social psychologist Dr. Jay Van Bavel — rather than juggling multiple guests in a live studio format.

Is Oprah married to Stedman Graham?

Oprah and Stedman Graham have been in a long-term relationship since the mid-1980s and became engaged in 1992, but they have never married. Oprah has said publicly over the years that she believes staying unmarried has been the right choice for them, and the two remain committed partners.

What topics does The Oprah Podcast focus on?

The Oprah Podcast covers mental health, philosophy, personal growth, and cultural conversations — episodes have tackled whether stoicism is the secret to a good life, how to be kind in a difficult world, and wellness topics anchored by expert guests. Oprah also weaves in pop culture moments and interviews with public figures, reflecting the broad scope she built over decades on television.

Does Oprah have a deal with Starbucks?

Oprah partnered with Starbucks for sponsored YouTube content in early 2025, renewing a brand connection that dates back to her Oprah Chai Tea collaboration with Teavana — then a Starbucks subsidiary — which launched in 2014. Starbucks is one of several major consumer brands, alongside Ulta Beauty, BetterHelp, and Eli Lilly, that have worked with her podcast platform.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Aug 15, 2026, 10:41 AM · Slug: oprah

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