United States
OPI is one of the most recognized professional nail care brands in the United States, operating its own social media presence as a content-forward brand channel rather than a traditional influencer account.
Total Followers +0.7%
2.7M
Across Instagram, TikTok
Primary Platform
YouTube
2.1M followers · 77% of audience
Engagement
1.2%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $25K–$58K / IG post
The brand's fall lineup leans into warm, moody shades — inky purples, vampy burgundies, and shimmery browns — continuing the anniversary celebration that kicked off with the spring OPIcons drop.
OPI was one of only four brands (alongside Samsung, American Airlines, and Timex) cited as having true global reach in the Supergirl promotional push, which set a new DC Studios record with 80+ total sponsors.
The limited-edition collab with Warner Bros. Pictures and DC Studios featured six punchy shades and comic-book-inspired press-on designs, rolled out ahead of the film's June 26 theatrical release.
The spring 2026 launch remixed cult-favorite colors like Bubble Bath and Funny Bunny into new blended shades, spanning Nail Lacquer, GelColor, Powder Perfection, and xPRESS/ON press-on formats.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +618 +0.0% | +16K +2.5% | +0 +0.0% | +16K |
| Last 30 days | +3K +0.1% | +17K +2.8% | +0 +0.0% | +20K |
| Last 90 days | +206 +0.0% | +18K +2.9% | +0 +0.0% | +18K |
| Last 365 days | +206 +0.0% | +18K +2.9% | +0 +0.0% | +18K |
Daily follower snapshots from CreatorDB's longitudinal index.
OPI is one of the most recognized professional nail care brands in the United States, operating its own social media presence as a content-forward brand channel rather than a traditional influencer account. Founded in 1981 in North Hollywood, California — originally as a dental supply company before pivoting to nail care — OPI built its identity around salon-quality formulas and an irreverent naming convention for its polish shades that became a signature of the brand. Across Instagram and TikTok, the account functions as a tutorial hub and product showcase, publishing nail art walkthroughs, application hacks, and format-native content like POV gel manicure guides and micro french mani tutorials. The TikTok presence is notably outpacing Instagram in recent growth, reflecting the platform's outsized appetite for short-form nail content.
OPI's audience skews heavily female and concentrates in the millennial and Gen Z bands, a demographic that drives both professional salon loyalty and at-home nail culture — the precise sweet spot the brand's GelColor and GELement product lines are designed to capture. Entertainment partnerships, such as a recent Supergirl film collaboration timed to the movie's theatrical release, illustrate how OPI deploys cultural moments to keep the feed commercially relevant without abandoning its tutorial-first voice. With the at-home gel manicure category continuing to expand and TikTok engagement running well above the account's Instagram baseline, OPI's brand channel is increasingly positioned to compete with individual nail influencers for audience attention — functioning less like a corporate account and more like a dedicated beauty content creator in its own right.
Opi reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Entertainment / Licensing, a clear signal of fit for brands in those categories. Demonstrated partners include Warner Bros. / DC (Supergirl). Engagement on YouTube runs around 1.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Entertainment / Licensing and related categories, Opi offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Opi's tier (Macro, 2.7M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
OPI partnered with the Supergirl movie to release a limited-edition collection of shades and press-ons inspired by the film, which hit theaters on June 26. The collaboration was promoted across OPI's social channels under the hashtag #opipartner, spotlighting bold, fierce shades tied to the superhero theme.
GELement is OPI's at-home gel manicure system, built to deliver salon-quality gel results without a professional appointment. OPI regularly features GELement how-tos on their social channels, positioning it as the go-to option for anyone who wants a lasting gel finish from home.
OPI's version of the glazed donut mani uses their GelColor formula layered with a chrome shade called Tin Man Can Glaze from their Chrome Effects line. Their tutorials break the look into five steps, building up that sheer, high-shine, glazed finish over cured gel polish.
OPI Chrome Effects are chrome powders and topcoat finishes designed to deposit a reflective, metallic sheen onto nails. The brand showcases them frequently in tutorials — including the glazed donut mani using Tin Man Can Glaze — demonstrating how they can transform a standard gel base into a mirror-like finish.
Yes, OPI ran a partnership with Zola — the wedding planning and registry platform — promoted under the hashtag #opixzola across their social posts. The tie-up plays into OPI's strong position as a go-to nail brand for bridal and special-occasion looks, which are a major pillar of their content.
OPI's micro french mani hack demonstrates two methods for achieving a very thin, precise french tip at home without salon training. One of the techniques uses a makeup sponge as the application tool, making it easier to stamp on a clean, micro-sized white tip in a single step.
Yes, OPI has published soccer-inspired nail content using hashtags like #soccernails and #soccerball, building looks around the sport's aesthetic. One featured shade is Alpine, a bright white polish OPI highlighted specifically for its strong, opaque coverage — a natural fit for crisp, sporty designs.
OPI Alpine is a bright white nail polish that the brand showcases for its notably opaque, one-coat-style coverage. It has appeared in OPI's soccer-themed content, where the clean white finish pairs naturally with minimalist, sport-inspired nail designs.
OPI stands for Odontorium Products Inc., a name that traces back to the brand's origins as a dental supply company in Los Angeles before it pivoted entirely into professional nail care. Today OPI is one of the most recognized nail brands globally, famous in part for its creatively named polish shades.
Yes, OPI maintains an active presence on both TikTok and Instagram, with a combined audience in the millions across the two platforms. TikTok content leans toward quick nail hacks and tutorials, while Instagram showcases polished campaign imagery, product launches, and major partnerships like the Supergirl movie collection.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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