United States
OnlyFans is a London-founded, US-market-dominant subscription platform launched in 2016 by Tim Stokely, built on a direct creator-to-fan monetization model.
Total Followers +0.0%
2.7M
Across Instagram
Primary Platform
2.7M followers · 100% of audience
Engagement
1.3%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $32K–$76K / IG post
Fenix International sold a 16% stake to San Francisco-based Architect Capital for $535 million. Architect Capital will work with OnlyFans to develop new financial services and products for creators.
Radvinsky, who had held a majority stake in OnlyFans since 2018, died from cancer. Control of parent company Fenix International passed to his widow, Yekaterina 'Katie' Chudnovsky.
Reuters and Variety reported Fenix International was in advanced negotiations with a group led by L.A.-based Forest Road Company; talks ultimately did not yield a deal at that valuation.
Fiscal 2024 results showed continued growth with 377.5 million registered users and 4.6 million creators on the platform.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 2,699,295 | +0 | 1.3% | 7 | 1 day ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
OnlyFans is a London-founded, US-market-dominant subscription platform launched in 2016 by Tim Stokely, built on a direct creator-to-fan monetization model. It entered mainstream cultural awareness during the 2020–2021 pandemic period when a broad range of creators — from fitness coaches to musicians to adult performers — sought direct revenue streams outside advertiser-dependent platforms. Its Instagram presence functions less as a personal creator account and more as a brand marketing channel, spotlighting individual creators and driving discovery traffic back to the platform itself.
OnlyFans reaches an audience concentrated in United States primarily through Instagram, and is best activated via Instagram Reels and Stories. As an entertainment creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 1.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their Instagram-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows entertainment content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in entertainment and related categories, OnlyFans offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at OnlyFans's tier (Macro, 2.7M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
CLIMAX is OnlyFans' own proprietary camera product built for creators shooting content. The platform made a high-profile showcase of it when Carmen Electra directed a short film shot entirely on CLIMAX, which OnlyFans promoted across its official Instagram as a flagship example of what the hardware can produce.
#TheServe is an OnlyFans original content series that puts creators head-to-head in challenge-style matchups. OnlyFans promotes it heavily on Instagram to spotlight featured creators and build a recognizable content brand beyond the subscription platform itself.
#ThisIsFire is another OnlyFans original series featuring intense creator face-offs, including food-themed challenges where creators compete in high-energy showdowns. It's part of the platform's broader push to produce shareable social content that reaches audiences who haven't yet subscribed.
In August 2021, OnlyFans announced it would prohibit sexually explicit content, citing pressure from banking partners and payment processors who were restricting the platform's access to financial services. The decision was reversed within days after enormous backlash from creators whose livelihoods depended on the platform, and explicit content has remained ever since.
OnlyFans was founded by Tim Stokely and launched in 2016 — something the platform itself references in its tagline, "empowering creators and fans since 2016." The company is now led by CEO Keily Blair, who took over from Stokely in late 2022.
OnlyFans hosts creators across a wide range of niches including fitness, cooking, music, and lifestyle — not exclusively adult content. The platform's own Instagram regularly features fishing challenges, elaborate food competitions, and original series to highlight how diverse its creator base actually is.
Carmen Electra is an active OnlyFans creator and has collaborated with the platform on original branded content, including directing a short film shot entirely on CLIMAX, OnlyFans' proprietary camera product. OnlyFans featured the project prominently on their official Instagram as a creative showcase.
Despite OnlyFans' reputation as a platform built for male audiences, roughly two-thirds of the followers on their official Instagram account are women. This suggests that the platform's creator-empowerment messaging and original entertainment series connect strongly with a female demographic.
The United States is OnlyFans' largest market by a wide margin, followed by the United Kingdom as a substantial second. Canada, India, and Brazil also rank among the platform's top countries, reflecting its reach well beyond its American origins.
OnlyFans keeps a 20% commission on creator earnings — including subscriptions, tips, and pay-per-view content — while creators retain 80% of everything they make. This revenue-share structure has been a core part of the platform's appeal since it launched in 2016 and is frequently cited as a reason creators choose it over competing platforms.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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