Data refreshed Oct 8, 2026 · 6:56 PM UTC
Travel & Points United States

Onemileatatime

Full Creator Stats Live · Updated 2026-10-08

One Mile at a Time is the personal brand of Ben Schlappig, a U.S.-based travel writer and loyalty program strategist who built a widely read blog around the art of maximizing airline miles, hotel points, and elite status to access premium travel at a fraction of retail cost.

NicheTravel & Points TierMicro Engagement1.5%

Total Followers -0.1%

99K

Across YouTube, Instagram

Primary Platform

YouTube

13K followers · 13% of audience

Engagement

1.5%

vs. 1.5% category median

Sponsorship Tier

Micro

Est. $1.7K–$4.3K / IG post

Recent news · 2 items

Performance Across Platforms

Updated 2026-10-08
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 12,700 +0 1.5% — 5 years ago
Instagram 86,326 -69 2.1% — 4 years ago

Growth Trend

Last 365 days
WindowYouTubeInstagramCombined
Last 7 days +0 +0.0% +0 +0.0% +0 +0.0% +0
Last 30 days +0 +0.0% -69 -0.1% +0 +0.0% -69
Last 90 days +0 +0.0% -129 -0.1% +0 +0.0% -129
Last 365 days +0 +0.0% -129 -0.1% +0 +0.0% -129

Audience Demographics

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4K27K50K73K96K Oct 14Jan 12Apr 12Jul 11Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Onemileatatime

One Mile at a Time is the personal brand of Ben Schlappig, a U.S.-based travel writer and loyalty program strategist who built a widely read blog around the art of maximizing airline miles, hotel points, and elite status to access premium travel at a fraction of retail cost. Schlappig became a recognizable voice in the travel-hacking community through detailed, experience-driven coverage of first-class cabin reviews, credit card reward structures, and loyalty program mechanics — a combination that appeals to both aspirational travelers and analytically minded points enthusiasts. The brand's tagline — 'Earn miles. Fly first class. Stay in luxury hotels. Repeat.' — captures its core proposition concisely.

The YouTube channel and Instagram presence associated with the brand represent an earlier, largely dormant social extension of the blog, with no meaningful uploads in several years across either platform. The YouTube content that does exist skews educational — explaining SkyMiles structures, credit score fundamentals, and the taxonomy of points currencies — suggesting the channel was positioned as an onboarding resource rather than a personality-driven vlog. With a majority of followers concentrated on Instagram and an evenly split gender audience, the brand's social footprint remains modest relative to its blog-era influence. For brands in the credit card, premium travel, and financial services space, the One Mile at a Time identity still carries niche authority, though its social channels would require reactivation to serve as a meaningful partnership vehicle in the current creator landscape.

Brand fit

Why brands partner

Onemileatatime reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a travel creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows travel content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in travel and related categories, Onemileatatime offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Onemileatatime's tier (Micro, 99K combined followers, United States). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

Who is the person behind One Mile at a Time?

The creator behind One Mile at a Time is Ben Schlappig, a U.S.-based airline, hotel, and loyalty program expert who built the brand around maximizing travel rewards to fly and stay in luxury. His content is aimed at people who want to earn miles strategically, achieve elite status, and redeem points for premium cabin flights and high-end hotels.

What does OMAAT stand for?

OMAAT is the widely used abbreviation for One Mile at a Time, Ben Schlappig's brand and blog. The name captures the incremental, disciplined approach to stacking airline miles and hotel points until they add up to genuinely luxurious travel experiences.

What is the One Mile at a Time blog?

One Mile at a Time, found at onemileatatime.com, is one of the most-read travel rewards publications in the United States. Ben uses it to publish airline and hotel reviews, loyalty program explainers, credit card recommendations, and award-booking guides — with the blog serving as the primary home for his content rather than social platforms.

How does Ben Schlappig fly first class without paying full price?

The core thesis of the entire One Mile at a Time brand is that premium cabin travel is accessible through award tickets funded by miles and points — most of which are earned from credit card sign-up bonuses and everyday spending rather than actual flights. Ben's content teaches readers to find and book these redemptions before the points sitting in their accounts go to waste.

Does One Mile at a Time think you should ever buy airline miles?

Ben has covered this directly, arguing that buying miles only makes sense in narrow situations — typically when you're a small number of points short of a specific redemption you've already identified and valued. Purchasing miles speculatively almost never works out mathematically, and his content walks through exactly when the numbers do and don't add up.

What are the three types of miles and points Ben Schlappig explains?

Ben breaks them into airline-specific miles tied to one carrier, transferable bank points that can be moved to multiple airline or hotel partners, and hotel loyalty points. Understanding the difference matters because each type comes with different earning rates, transfer partners, and redemption sweet spots that affect how much value you can actually squeeze out.

Why does One Mile at a Time cover Delta SkyMiles so much?

Delta SkyMiles is one of the largest airline loyalty programs in the U.S. and notoriously tricky to maximize, which makes it a perennial topic for Ben's audience. His guides explain how the program actually works, where the best value redemptions hide, and which common mistakes cost members the most.

Does One Mile at a Time cover credit cards and credit scores?

Yes — credit card rewards are central to the One Mile at a Time approach since most miles and points come from card sign-up bonuses and spending categories rather than flying alone. Ben has published content on understanding credit scores, common misconceptions about them, and how to pick the right card for your travel goals without damaging your financial profile.

Why does Ben Schlappig love the Airbus A380 so much?

Ben cites A380s specifically in his personal bio as a genuine passion, which makes sense given his focus on first-class cabin reviews — the A380 carries some of the most premium airline products in the world, including private suites and onboard shower spas on certain carriers. For a reviewer who chases the best available business and first-class experiences, the A380 is a natural obsession.

Is One Mile at a Time still uploading videos to YouTube?

As of late 2026, the One Mile at a Time YouTube channel has been dormant for roughly five years, with Ben framing the channel in its early days as a new extension of his existing brand. The blog at onemileatatime.com has always been the primary platform, and the YouTube presence never developed into a consistent posting operation.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Oct 8, 2026, 6:56 PM UTC · Slug: onemileatatime

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