Malaysia
Omar & Hana is a Malaysian Islamic children's animated series that has grown from a digital-native YouTube channel into a recognizable media brand with broadcast distribution on Astro in Malaysia and Rajawali Televisi in Indonesia.
Total Followers +0.7%
8.5M
Across YouTube, Instagram
Primary Platform
YouTube
8.4M followers · 98% of audience
Engagement
1.0%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $2.8K–$7K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +10K +0.1% | +0 +0.0% | +0 +0.0% | +10K |
| Last 30 days | +61K +0.7% | +236 +0.2% | +0 +0.0% | +61K |
| Last 90 days | +172K +2.0% | -2574 -1.8% | +0 +0.0% | +169K |
| Last 365 days | +172K +2.0% | -2574 -1.8% | +0 +0.0% | +169K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Astro Broadcasting / Media | Long-term partnership | YouTube | Long-term | — |
| Rajawali Televisi (RTV) Broadcasting / Media | Long-term partnership | YouTube | Long-term | — |
| Dutch Lady Malaysia Food & Beverage | Sponsored content | YouTube | 2022–2023 | — |
Omar & Hana is a Malaysian Islamic children's animated series that has grown from a digital-native YouTube channel into a recognizable media brand with broadcast distribution on Astro in Malaysia and Rajawali Televisi in Indonesia. The channel centres on two young siblings — Omar and Hana — and their family and friends, delivering Islamic moral values, etiquette, and religious practices through original songs and short animated stories. Content is produced bilingually in Malay and English, which has been central to its reach beyond Southeast Asia. With millions of subscribers and consistent uploading activity, it ranks among the most established children's Islamic content properties on YouTube.
The audience demographics reflect the channel's actual consumer base: adults — primarily parents and caregivers aged 18 to 44 — selecting content for young children, with a meaningful share coming from Muslim diaspora communities in the United States, United Kingdom, and beyond. Malaysia and Indonesia together account for the bulk of viewership, grounding it firmly in the Southeast Asian Muslim market. The channel's positioning as a values-led, broadcast-validated children's education property makes it a natural fit for halal-certified food and beverage brands, Islamic educational products, and family-oriented consumer goods looking to reach observant Muslim households across multiple regions.
Omar & Hana reaches an audience concentrated in Malaysia primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Broadcasting / Media, Food & Beverage, a clear signal of fit for brands in those categories. Demonstrated partners include Astro and Rajawali Televisi (RTV). Engagement on YouTube runs around 1.0%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Omar & Hana's tier (Mega, 8.5M combined followers, Malaysia). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Omar and Hana are animated cartoon characters, not real children. The show follows Omar, Hana, their family, and friends through illustrated story episodes and original songs designed to teach Islamic values to young viewers in an entertaining way.
Omar and Hana airs on Astro in Malaysia, giving the show a reach well beyond YouTube into Malaysian living rooms. Growing from an online channel into a broadcast TV property is a significant milestone for a homegrown Malaysian Islamic children's brand.
Yes, Omar and Hana is broadcast on Rajawali Televisi (RTV) in Indonesia, reflecting how popular the show has become across the wider Southeast Asian Muslim community. Indonesia consistently ranks as one of the channel's top three YouTube audiences as well.
Omar and Hana produces songs in both Malay and English, which is a big reason the channel has built audiences not just in Malaysia and Indonesia but also among Muslim families in the United States and the United Kingdom. The bilingual approach makes the content usable for Muslim diaspora communities worldwide.
The show focuses on Islamic characteristics and everyday moral values — things like apologising (as in the episode "Minta Maaf"), respecting parents, kindness to animals, and good behaviour. Lessons are woven into original songs and short story episodes rather than delivered as direct instruction, which keeps young kids engaged.
Yes, Omar and Hana regularly releases Ramadan-themed content, including a dedicated 30 Hari Ramadan (30 Days of Ramadan) series. Leaning into the Islamic calendar is a core part of the channel's content strategy, making it a go-to resource for Muslim families during religious seasons.
Omar and Hana is built around Islamic teachings — prayers, Ramadan, Islamic greetings, and Quranic values are central to almost every episode. Non-Muslim parents sometimes use it for its gentle moral storytelling and catchy songs, but the explicit Islamic framing means it is primarily produced for Muslim children and their families.
The channel's measured platform audience skews heavily toward adults aged 18 to 34, and fathers and caregivers are the ones searching for, subscribing to, and pressing play for their toddlers and young children. The actual end viewers are young kids, but platform data captures the adults holding the phone or tablet.
Omar and Hana is a Malaysian production, and Malaysia makes up the largest share of its viewership. The channel also draws strong audiences from Indonesia, the United States, and the United Kingdom — largely Muslim diaspora communities looking for faith-based children's content in English or Malay.
Omar and Hana has surpassed 8 million subscribers on YouTube, placing it firmly in the Mega tier of creators globally. For an Islamic educational children's channel rooted in Malaysia, that level of international reach — spanning Southeast Asia, North America, and Europe — is remarkable.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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