Last updated just now · Jul 9, 2026, 2:37 PM
Islamic Kids Content Malaysia

Omar & Hana

Full Creator Stats Live · Updated 2026-07-09

Omar & Hana is a Malaysian Islamic children's animation property produced by DD Animation Studio, a creative arm connected to Malaysian broadcast giant Astro.

NicheIslamic Kids Content TierMega Engagement1.0%

Total Followers +0.6%

8.5M

Across YouTube, Instagram

Primary Platform

YouTube

8.4M followers · 98% of audience

Engagement

1.0%

vs. 1.5% category median

Sponsorship Tier

Mega

Est. $2.8K–$7K / IG post

Quick facts
  • 8.5M combined followers across 2 platforms.
  • Mega creator tier — Malaysia.
  • 1.0% headline engagement.
  • Active since .
  • Niche: Film Animation, All.
  • Posts in English.

Performance Across Platforms

Updated 2026-07-09
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 8,400,000 +50K 1.0% 3.7 5 days ago
Instagram 139,117 +236 0.1% 2.6 17 days ago

Growth Trend

Last 365 days
WindowYouTubeInstagramCombined
Last 7 days +0 +0.0% +0 +0.0% +0 +0.0% +0
Last 30 days +50K +0.6% +236 +0.2% +0 +0.0% +51K
Last 90 days +163K +1.9% -2574 -1.8% +0 +0.0% +160K
Last 365 days +163K +1.9% -2574 -1.8% +0 +0.0% +160K

Audience Demographics

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-8525741.7M4.3M6.8M9.4M Jul 10Oct 9Jan 8Apr 9Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Omar & Hana

Omar & Hana is a Malaysian Islamic children's animation property produced by DD Animation Studio, a creative arm connected to Malaysian broadcast giant Astro. The channel centers on two young animated siblings — Omar and Hana — who navigate everyday childhood situations through original songs, moral storytelling, and Islamic teachings drawn from everyday practices like prayer, manners, and family life. Content is delivered in both Malay and English, which has been central to its cross-border appeal. The series moved beyond YouTube into scheduled television, airing on Astro in Malaysia and Rajawali Televisi in Indonesia, giving it a broadcast footprint that most digital-native children's channels never achieve. Episodes follow a consistent formula of short, melodic narratives built around a single lesson or scenario — a format that lends itself well to repeat viewing by young children.

The channel commands a multi-million subscriber audience on YouTube with consistent, regular uploads, and its reach extends well beyond Southeast Asia. A significant share of viewers comes from the United States and United Kingdom, reflecting the Muslim diaspora communities that have made Omar & Hana a go-to resource for faith-consistent children's media in Western markets. The audience skews toward adults in the 18–34 range, consistent with parents curating content for young children rather than the children watching independently. This positions Omar & Hana strongly for brand partnerships in family-oriented, halal-lifestyle, and children's education categories. As demand for Islamic children's media continues to grow globally — both in Muslim-majority countries and among diaspora communities — the channel's bilingual production quality and established broadcast distribution give it durable positioning as a rare scaled property in this underserved segment.

Brand fit

Why brands partner

Omar & Hana reaches an audience concentrated in Malaysia primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As an animation creator they map naturally to brands targeting that space. Engagement on YouTube runs around 1.0%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.

Estimated Rate Card

Benchmark estimates for a creator at Omar & Hana's tier (Mega, 8.5M combined followers, Malaysia). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

Is Omar & Hana an animated Islamic cartoon for kids?

Yes. Omar & Hana is a Malaysian animated children's series following two young characters — Omar and Hana — as they sing, play, and learn Islamic values alongside family and friends. The channel operates as an education company, producing original Islamic songs and story-based episodes designed to make good moral habits memorable for young Muslim children.

Is Omar & Hana on Astro TV in Malaysia?

Yes, Omar & Hana airs on Astro, the major Malaysian satellite television platform. This TV presence puts the series in front of families who may not actively search YouTube, giving it a distribution footprint well beyond its already massive online following.

Is Omar & Hana available to watch in Indonesia?

Yes. Omar & Hana is broadcast on Rajawali Televisi in Indonesia and is also widely watched there on YouTube, where Indonesian viewers make up a notable share of the channel's global audience. The series has built a strong Southeast Asian reach across both Malaysia and Indonesia through its dual TV and streaming presence.

What language are Omar & Hana videos in?

Omar & Hana produces content primarily in Malay, with the channel also presenting itself bilingually in English — reflected in its own YouTube bio being written in both languages. This bilingual approach has helped the series connect with Muslim diaspora families in English-speaking countries far beyond Southeast Asia.

Does Omar & Hana make Ramadan songs and special episodes?

Yes. Ramadan-themed content is a recurring and prominent part of the Omar & Hana catalog, including a 30 Hari Ramadan (30 Days of Ramadan) series that guides children through fasting, gratitude, and Islamic practices during the holy month. Ramadan releases consistently appear among the channel's most-hashtagged content each year.

What is the 'Mama Marah' Omar & Hana video about?

'Mama Marah' — which translates to 'Mama is Angry' — is one of Omar & Hana's character-driven story episodes that tackles everyday family situations through an Islamic lens, teaching children about respecting parents and understanding the impact of their behavior on others. This kind of relatable storyline paired with a song is the channel's signature format for embedding moral values in a way young children retain.

What Islamic values does Omar & Hana teach kids through its videos?

Omar & Hana covers values like kindness, honesty, forgiveness, respect for parents, and gratitude — all woven into animated stories and original songs rather than direct instruction. Episodes like 'Minta Maaf' (which means 'Please Forgive Me') show how the channel uses familiar childhood situations to make Islamic moral lessons feel natural and relatable rather than preachy.

Why do Muslim families in the US and UK watch Omar & Hana?

Omar & Hana has become a widely shared resource among Muslim diaspora parents in Western countries who want age-appropriate Islamic content for their children that isn't purely entertainment. Viewers from the United States and United Kingdom together form a significant part of the channel's international audience, drawn to its gentle animation style and values-based songs that reinforce Islamic identity at home.

How big is the Omar & Hana YouTube channel?

Omar & Hana has surpassed 8 million subscribers on YouTube, placing it firmly in the Mega creator tier and making it one of the largest Islamic children's education channels on the platform globally. The channel continues to grow steadily, with new uploads appearing consistently throughout the year including during key Islamic calendar periods.

What age group is Omar & Hana aimed at?

Omar & Hana is designed for young children roughly from toddler age through early primary school, with simple animated stories, colorful visuals, and repetitive song structures suited to that developmental stage. The channel's viewership data also reflects a large adult audience aged 18–44, capturing the parents — particularly fathers — who actively seek out the content and watch alongside their children.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Jul 9, 2026, 2:37 PM · Slug: omar-hana

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