United Kingdom
Olivia Attwood is a British TV personality and influencer who came to national attention as a contestant on Love Island's 2017 series, where her unfiltered, outspoken personality made her one of the show's breakout figures.
Total Followers +3.3%
3M
Across Instagram, YouTube, TikTok
Primary Platform
2.8M followers · 92% of audience
Engagement
6.4%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $34K–$78K / IG post
After announcing her split from long-term partner Bradley Dack earlier in 2026, Attwood confirmed in June that she is now dating Pete Wicks, with whom she co-hosts the Kiss FM show The Sunday Roast.
In a feature for Deadline, Attwood expressed her ambition to reach American audiences, saying she wanted to do something that felt like a real extension of who she is.
The six-part second series ran from June to July 2025, with Attwood investigating the UK's weight management industry, the global skincare market, and the rise of cosmetic surgery among men.
Season 3 of her long-running ITV documentary series aired in early 2025, with Attwood continuing to investigate niche corners of the online adult-content economy.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +9K +0.3% | +706 +0.8% | +875 +0.6% | +11K |
| Last 30 days | +91K +3.3% | +4K +4.7% | +3K +2.4% | +99K |
| Last 90 days | +0 +0.0% | +10K +11.1% | +0 +0.0% | +10K |
| Last 365 days | +0 +0.0% | +10K +11.1% | +0 +0.0% | +10K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Honeylove Sponsorship | Sponsored content | YouTube | Sep 2026 | — |
| Skims Sponsorship | Sponsored content | YouTube | May 2026 | — |
| Revolve Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
Olivia Attwood is a British TV personality and influencer who came to national attention as a contestant on Love Island's 2017 series, where her unfiltered, outspoken personality made her one of the show's breakout figures. She has since built a media career well beyond reality television, fronting ITV productions and a documentary series examining beauty standards and cosmetic procedures — The Price of Perfection — while extending her brand into audio with her podcast This Is Olivia's House. Her Instagram and TikTok output centres on fashion, beauty, and candid lifestyle content that reflects the same directness viewers associated with her on screen. Married to professional footballer Bradley Dack, her personal life remains a consistent thread through her public-facing content.
Olivia Attwood reaches an audience concentrated in United Kingdom primarily through Instagram, and is best activated via Instagram Reels and Stories, TikTok branded content. As a fashion creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 4.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in fashion and related categories, Olivia Attwood offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Olivia Attwood's tier (Macro, 3M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Olivia left I'm a Celebrity... Get Me Out of Here! in 2022 after less than 24 hours in the Australian jungle, becoming the first celebrity ever to be medically withdrawn from the show. Blood test results flagged a health concern that required her to leave camp immediately, and show rules meant she could not re-enter once she had gone. The exit became one of the most widely covered moments in the programme's history and sparked widespread conversation about contestant welfare.
Olivia is married to Bradley Dack, a professional footballer who played for Blackburn Rovers. The couple got engaged in 2019 and married in 2023 after several years together. Dack has been a consistent presence in Olivia's public life and features across her social content.
Yes, Olivia appeared on Love Island Series 3 in 2017, where she became one of the series' most talked-about personalities. She coupled up with Chris Hughes and the pair reached the final, though they later split after leaving the villa. The show launched her into the public eye and led directly to several follow-up ITV projects.
This Is Olivia's House is Olivia's podcast and entertainment brand, which she runs alongside her TV career and social media work. She promotes it prominently across her Instagram and TikTok channels, where it functions as a hub for her lifestyle content beyond traditional posts. The brand sits at the personal and entertainment end of her output, blending candid conversation with her wider public persona.
The Price of Perfection is an ITV documentary in which Olivia investigates the world of cosmetic surgery and the pressures women face to meet beauty ideals. The film features conversations with prominent figures who have spoken openly about their procedures, exploring both the appeal and the emotional and physical cost. It reflects Olivia's long-standing interest in the culture surrounding female appearance and the beauty industry.
Katie Price is one of the high-profile figures who features in Olivia's ITV documentary The Price of Perfection, which examines cosmetic surgery culture in the UK. Both women have been publicly candid about their own experiences with cosmetic procedures, making Price a fitting subject for the film. The documentary pairing attracted significant media attention when it aired.
Yes, Olivia has a partnership with Maybelline, promoting products including the brand's Grip Easy setting mist across her Instagram Reels and TikTok content. Maybelline is one of her marquee beauty brand collaborations and a strong fit given her predominantly female, under-35 audience. It represents a significant portion of her branded content output.
Yes, Olivia has worked with GHD hair tools, featuring their Chronos Curl range in her social content. GHD is one of the UK's most premium hair styling brands, and Olivia's consistent focus on hair and beauty aesthetics makes her a natural match for the partnership. It sits alongside Maybelline as one of her core beauty sector brand deals.
Yes, Olivia has worked with Ninja on a paid partnership, creating content around their Crispi microwave range. The collaboration is part of Ninja's strategy to reach mainstream lifestyle audiences through high-profile UK influencers rather than traditional food or cooking channels. The sponsored content appears across both her Instagram and TikTok.
Olivia Attwood is from England and is based in the United Kingdom, where roughly half of her total audience is located. She first came to national attention through UK television before building a substantial international following, with particularly strong audiences in the United States and Canada. Her content is firmly rooted in British pop culture, TV, and lifestyle.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@olivia_attwood · Instagram
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.