Data refreshed Sep 22, 2026 · 11:08 AM UTC
Fashion & Lifestyle United Kingdom

Olivia Attwood

Full Creator Stats Live · Updated 2026-09-22

Olivia Attwood is a British TV personality and influencer who came to national attention as a contestant on Love Island's 2017 series, where her unfiltered, outspoken personality made her one of the show's breakout figures.

NicheFashion & Lifestyle TierMacro Engagement6.4%

Total Followers +3.3%

3M

Across Instagram, YouTube, TikTok

Primary Platform

Instagram

2.8M followers · 92% of audience

Engagement

6.4%

vs. 1.5% category median

Sponsorship Tier

Macro

Est. $34K–$78K / IG post

Recent news · 4 items

Performance Across Platforms

Updated 2026-09-22
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
Instagram 2,796,333 +91K 6.4% 7.5 1 day ago
YouTube 86,100 +4K 1.5% 3.7 2 days ago
TikTok 143,400 +3K 3.8% 4.2 2 days ago

Growth Trend

Last 365 days
WindowInstagramYouTubeTikTokCombined
Last 7 days +9K +0.3% +706 +0.8% +875 +0.6% +11K
Last 30 days +91K +3.3% +4K +4.7% +3K +2.4% +99K
Last 90 days +0 +0.0% +10K +11.1% +0 +0.0% +10K
Last 365 days +0 +0.0% +10K +11.1% +0 +0.0% +10K

Audience Demographics

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-276984574K1.4M2.3M3.1M Sep 23Dec 23Mar 24Jun 23Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Sponsored content YouTube Sep 2026 —
Sponsored content YouTube May 2026 —
Sponsored content YouTube Mar 2026 —
Background

About Olivia Attwood

Olivia Attwood is a British TV personality and influencer who came to national attention as a contestant on Love Island's 2017 series, where her unfiltered, outspoken personality made her one of the show's breakout figures. She has since built a media career well beyond reality television, fronting ITV productions and a documentary series examining beauty standards and cosmetic procedures — The Price of Perfection — while extending her brand into audio with her podcast This Is Olivia's House. Her Instagram and TikTok output centres on fashion, beauty, and candid lifestyle content that reflects the same directness viewers associated with her on screen. Married to professional footballer Bradley Dack, her personal life remains a consistent thread through her public-facing content.

Brand fit

Why brands partner

Olivia Attwood reaches an audience concentrated in United Kingdom primarily through Instagram, and is best activated via Instagram Reels and Stories, TikTok branded content. As a fashion creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 4.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in fashion and related categories, Olivia Attwood offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Olivia Attwood's tier (Macro, 3M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

Why did Olivia Attwood leave I'm a Celebrity Get Me Out of Here?

Olivia left I'm a Celebrity... Get Me Out of Here! in 2022 after less than 24 hours in the Australian jungle, becoming the first celebrity ever to be medically withdrawn from the show. Blood test results flagged a health concern that required her to leave camp immediately, and show rules meant she could not re-enter once she had gone. The exit became one of the most widely covered moments in the programme's history and sparked widespread conversation about contestant welfare.

Who is Olivia Attwood married to?

Olivia is married to Bradley Dack, a professional footballer who played for Blackburn Rovers. The couple got engaged in 2019 and married in 2023 after several years together. Dack has been a consistent presence in Olivia's public life and features across her social content.

Was Olivia Attwood on Love Island?

Yes, Olivia appeared on Love Island Series 3 in 2017, where she became one of the series' most talked-about personalities. She coupled up with Chris Hughes and the pair reached the final, though they later split after leaving the villa. The show launched her into the public eye and led directly to several follow-up ITV projects.

What is This Is Olivia's House?

This Is Olivia's House is Olivia's podcast and entertainment brand, which she runs alongside her TV career and social media work. She promotes it prominently across her Instagram and TikTok channels, where it functions as a hub for her lifestyle content beyond traditional posts. The brand sits at the personal and entertainment end of her output, blending candid conversation with her wider public persona.

What is Olivia Attwood's The Price of Perfection documentary about?

The Price of Perfection is an ITV documentary in which Olivia investigates the world of cosmetic surgery and the pressures women face to meet beauty ideals. The film features conversations with prominent figures who have spoken openly about their procedures, exploring both the appeal and the emotional and physical cost. It reflects Olivia's long-standing interest in the culture surrounding female appearance and the beauty industry.

What does Katie Price have to do with Olivia Attwood?

Katie Price is one of the high-profile figures who features in Olivia's ITV documentary The Price of Perfection, which examines cosmetic surgery culture in the UK. Both women have been publicly candid about their own experiences with cosmetic procedures, making Price a fitting subject for the film. The documentary pairing attracted significant media attention when it aired.

Does Olivia Attwood have a deal with Maybelline?

Yes, Olivia has a partnership with Maybelline, promoting products including the brand's Grip Easy setting mist across her Instagram Reels and TikTok content. Maybelline is one of her marquee beauty brand collaborations and a strong fit given her predominantly female, under-35 audience. It represents a significant portion of her branded content output.

Does Olivia Attwood work with GHD?

Yes, Olivia has worked with GHD hair tools, featuring their Chronos Curl range in her social content. GHD is one of the UK's most premium hair styling brands, and Olivia's consistent focus on hair and beauty aesthetics makes her a natural match for the partnership. It sits alongside Maybelline as one of her core beauty sector brand deals.

Does Olivia Attwood have a deal with Ninja?

Yes, Olivia has worked with Ninja on a paid partnership, creating content around their Crispi microwave range. The collaboration is part of Ninja's strategy to reach mainstream lifestyle audiences through high-profile UK influencers rather than traditional food or cooking channels. The sponsored content appears across both her Instagram and TikTok.

Where is Olivia Attwood from?

Olivia Attwood is from England and is based in the United Kingdom, where roughly half of her total audience is located. She first came to national attention through UK television before building a substantial international following, with particularly strong audiences in the United States and Canada. Her content is firmly rooted in British pop culture, TV, and lifestyle.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Sep 22, 2026, 11:08 AM UTC · Slug: olivia-attwood

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