United States
Olive & June is a US-based nail care brand founded by Sarah Gibson Tuttle, originally launched as a Beverly Hills nail salon before expanding into a widely distributed at-home product line.
Total Followers +0.9%
908K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
21K followers · 2% of audience
Engagement
2.8%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $11K–$26K / IG post
Forbes featured founder Sarah Gibson Tuttle discussing the brand's DIY nail revolution leadership, its rapid retail expansion, and long-term global growth goals.
The brand launched 100+ SKUs at Ulta, including 18 exclusive gel-polish shades and, for the first time in retail, its signature Gel Mani System via an Ulta-exclusive Deluxe set.
The brand joined Amazon's invite-only Launchpad program, bringing its full polish, press-on, and tools assortment to what it cited as the fastest-growing retailer for nail polish purchases.
Consumer products company Helen of Troy (NASDAQ: HELE) — owner of Hydro Flask and OXO — closed the deal, adding Olive & June to its beauty portfolio under a standalone-but-supported operating model.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +100 +0.5% | +972 +0.1% | +945 +0.7% | +2K |
| Last 30 days | +512 +2.5% | +4K +0.5% | +4K +3.0% | +9K |
| Last 90 days | +1K +6.1% | +13K +1.7% | +13K +9.3% | +27K |
| Last 365 days | +1K +6.1% | +13K +1.7% | +13K +9.3% | +27K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Olive & June Sponsorship | Sponsored content | YouTube | Jul 2025 | — |
| Target Retail / Distribution | Long-term partnership | Long-term | — | |
| Walmart Retail / Distribution | Long-term partnership | Long-term | — | |
| Ulta Beauty Retail / Distribution | Long-term partnership | Long-term | — | |
| CVS Pharmacy Retail / Distribution | Long-term partnership | Long-term | — | |
| Walgreens Retail / Distribution | Long-term partnership | Long-term | — | |
| Amazon Retail / Distribution | Long-term partnership | Long-term | — |
Olive & June is a US-based nail care brand founded by Sarah Gibson Tuttle, originally launched as a Beverly Hills nail salon before expanding into a widely distributed at-home product line. The brand built its identity around the conviction that salon-quality manicures should be accessible to everyone, regardless of skill level — a positioning that shaped both its product design and its content strategy. Their signature Poppy bottle handle, engineered to improve grip and control during polish application, became a standout product innovation and a recurring tutorial subject across their channels.
Rather than relying on traditional advertising, Olive & June operates its social presence as an active content studio — publishing DIY nail tutorials, trend-led nail art inspiration, and community-sourced looks across YouTube, Instagram, and TikTok. Their audience skews heavily female and spans millennial and Gen Z demographics, with engagement rates that run notably above category norms, suggesting genuine brand affinity. Retail placement at Target, Walmart, Walgreens, CVS, and Ulta anchors the brand in mass-market beauty, and their creator-style approach positions them to compete for organic attention alongside individual nail influencers — a hybrid brand-as-creator model that is increasingly common among digitally native beauty labels.
Oliveandjune reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Retail / Distribution, a clear signal of fit for brands in those categories. Demonstrated partners include Olive & June and Target. Engagement on YouTube runs around 2.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Retail / Distribution and related categories, Oliveandjune offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Oliveandjune's tier (Mid, 908K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The Poppy is Olive & June's universal polish bottle handle that clips onto nail polish bottles to give you a steadier, more controlled grip during application. It's designed to make at-home manicures easier and more precise, particularly for painting with your non-dominant hand. Olive & June regularly features the Poppy in their tutorial content as a core part of their DIY mani system.
Olive & June was founded by Sarah Gibson Tuttle, who launched the brand with a nail salon in Beverly Hills. She built the company around the belief that professional-quality manicures should be accessible and affordable for everyone, eventually expanding the brand into a widely available at-home product line.
Yes, Olive & June operates nail salons in addition to selling at-home products. The brand draws directly on its salon expertise to inform the tips, tutorials, and tools it develops for DIY manicures, so the professional know-how feeds directly into the YouTube and social content.
#oliveyourmani is Olive & June's signature community hashtag, a wordplay on "I love your mani." The brand uses it to invite customers to share their at-home nail results, and the Olive & June Instagram and YouTube channels regularly spotlight real community members' nail art submitted under the tag.
Yes, press-on nails are part of the Olive & June product lineup alongside their polish and tools. The brand covers press-on application and styling in their tutorial content, treating press-ons as a fully valid path to a polished at-home manicure rather than a second-tier option.
Jelly nails are a sheer, glossy nail trend that creates a translucent, candy-like finish on the nail. Olive & June has leaned into the jelly nail look through both product offerings and dedicated tutorial content, making it one of the recurring trend-driven themes across their YouTube, Instagram, and TikTok channels.
Yes, Olive & June produced festival-inspired swirly nail art content timed to Lollapalooza, sharing the exact polish shades used so followers could recreate the look at home. Tying nail tutorials to cultural moments and events is a consistent part of how the brand keeps its content timely and trend-relevant.
Olive & June is specifically built with at-home beginners in mind, producing tools like the Poppy handle and tutorials that break down techniques — such as creating polka dot designs without a dotting tool — into approachable steps. Their YouTube channel and social content consistently emphasize that great nails don't require salon training or professional equipment.
Olive & June products are sold at major U.S. retailers including Target, Walmart, Walgreens, CVS Pharmacy, Ulta Beauty, and Amazon. The wide retail footprint means their polishes, tools, and press-ons are some of the most broadly accessible nail products in the country.
Yes, a notable part of Olive & June's content strategy is spotlighting real customers' and community members' nail art, crediting them by handle alongside the polish shades used. This community-forward approach reinforces their "beautiful nails for everyone" brand message and gives followers a realistic look at what's achievable at home.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@oliveandjune · YouTube
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