United States
Oldworldnew is a US-based lifestyle creator whose handle encapsulates her central philosophy: reclaiming older, slower ways of living and making them relevant today.
Total Followers -0.2%
18K
Across Instagram
Primary Platform
YouTube
18K followers · 100% of audience
Engagement
3.4%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $452–$1.3K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 18,073 | -29 | 3.4% | 0.2 | 26 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -29 -0.2% | +0 +0.0% | +0 +0.0% | -29 |
| Last 90 days | -70 -0.4% | +0 +0.0% | +0 +0.0% | -70 |
| Last 365 days | -70 -0.4% | +0 +0.0% | +0 +0.0% | -70 |
Daily follower snapshots from CreatorDB's longitudinal index.
Oldworldnew is a US-based lifestyle creator whose handle encapsulates her central philosophy: reclaiming older, slower ways of living and making them relevant today. Operating primarily on Instagram under the tagline of slowing down and living intentionally, she builds her content around sustainable living, secondhand shopping, and handcraft — particularly crochet, including satin-lined hats. Her identity as a wife and homeschooling mother is woven throughout, and she cross-promotes a dedicated homeschool account (@heymamahomeschool), suggesting a deliberate effort to segment her content into distinct community hubs. Hashtags pointing to Kwanzaa and Umoja indicate that Black cultural values and community are also threads running through her broader worldview.
Her audience skews heavily female and falls predominantly in the millennial bracket, an age cohort with both disposable income and established interest in conscious consumption — a strong match for brands in sustainable goods, natural home products, and craft supply. With an engagement rate roughly double the category median for her follower band, she commands a genuinely attentive micro-community rather than a passive one. As slow-living and ethical-consumption content continues to attract mission-aligned brands, Oldworldnew is positioned to grow partnerships in the sustainable lifestyle and handcraft space, where authentic voice and niche credibility carry more weight than raw reach.
Oldworldnew reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As a lifestyle creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows lifestyle content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in lifestyle and related categories, Oldworldnew offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Oldworldnew's tier (Micro, 18K combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Yes — Oldworldnew identifies as a homeschool mom in her Instagram bio and runs a dedicated companion account, @heymamahomeschool, focused on that journey. Homeschooling is woven into her broader slow-living philosophy rather than treated as a separate topic, making it a recurring thread across her content.
Yes, crochet is one of Oldworldnew's featured crafts and she specifically creates satin-lined crochet hats, tagging her work with #satinlinedhats alongside her other crochet hashtags. Satin lining inside a crocheted hat is popular for protecting natural hair, and handmaking items like these fits squarely into her intentional, low-waste lifestyle.
Oldworldnew is based in Texas, which she has referenced directly in posts — including one about rushing to protect her houseplants during a cold snap in the area. She is also a Dallas Stars fan and has posted about attending one of their games.
Oldworldnew highlighted research from LSU into biodegradable Mardi Gras beads as an exciting sustainability development worth celebrating. Traditional Mardi Gras beads are made from plastic and notoriously hard to recycle, so the innovation aligns directly with the #sustainablelivingtips content she is known for.
Thrifting is a core identity pillar for Oldworldnew — her own bio states "thrifting for everything" as a stated lifestyle commitment. She frames secondhand shopping as a practical, sustainable alternative to fast fashion and new-goods consumption, making it one of the most consistent themes across her posts.
Kwanzaa content appears in Oldworldnew's posts, with hashtags including #kwanzaa and #umoja — umoja being the first principle of Kwanzaa, meaning unity. She pairs these with #familyreunion tags, suggesting cultural celebration and family togetherness are part of the intentional living she documents.
Oldworldnew has encouraged her followers to start book clubs and describes herself as a lifelong "book girlie." She frames reading and book clubs as a meaningful, low-tech way to build community, which fits naturally alongside her slow-living and intentional lifestyle values.
"Slowing down and living intentionally" is Oldworldnew's own phrase from her bio, describing a lifestyle built around deliberate choices — thrifting instead of buying new, crocheting by hand, homeschooling her children, and engaging mindfully with nature and culture. It's the unifying philosophy that connects her sustainability content, craft posts, book recommendations, and family life.
Yes — Oldworldnew posts about caring for her houseplants and refers to them affectionately as her "plant babies." She documented anxiously monitoring them during a cold stretch in Texas, suggesting plant care is a visible and personal part of her home and slow-living content.
Oldworldnew is active on Instagram (@oldworldnew) and lists YouTube as her primary platform. Her Instagram audience skews heavily female and is concentrated in the 25–34 age range, reflecting the sustainable lifestyle, thrifting, and homeschool-mom community she speaks to.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@oldworldnew · YouTube
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