OKX is a major global cryptocurrency exchange and Web3 infrastructure platform — originally launched as OKEx and rebranded in 2022 — that has built a multi-million-follower social media presence led by its TikTok channel.
Total Followers +0.2%
7.3M
Across YouTube, TikTok
Primary Platform
YouTube
650K followers · 9% of audience
Engagement
0.8%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. — / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +2K +0.3% | +0 +0.0% | +0 +0.0% | +2K |
| Last 30 days | +14K +2.2% | +0 +0.0% | +0 +0.0% | +14K |
| Last 90 days | +15K +2.4% | +0 +0.0% | +0 +0.0% | +15K |
| Last 365 days | +15K +2.4% | +0 +0.0% | +0 +0.0% | +15K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| OKX Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
| Manchester City FC Sports / Football | Long-term partnership | YouTube | 2022–Long-term | — |
| McLaren F1 Sports / Motorsport | Long-term partnership | YouTube | 2022–Long-term | — |
OKX is a major global cryptocurrency exchange and Web3 infrastructure platform — originally launched as OKEx and rebranded in 2022 — that has built a multi-million-follower social media presence led by its TikTok channel. Its content spans Chinese-language blockchain education, Web3 wallet tutorials, and a long-form interview series called "OKX 的朋友们" (OKX Friends) featuring on-chain traders, airdrop strategists, and builders active in the RWA and AI+Web3 space. Parallel Bilibili channels extend its outreach specifically to Chinese-speaking retail crypto audiences.
OKX's brand partnerships signal deliberate mainstream positioning: it holds the principal sponsorship of the McLaren Formula 1 team and serves as Manchester City FC's official crypto platform partner — placements that put the exchange in front of global sports audiences well outside the crypto core. Its social audience skews heavily male and concentrates in the 18–34 age band, with meaningful reach across the US, India, UK, Brazil, and Mexico. The YouTube channel functions primarily as a brand broadcast hub rather than an organic discovery vehicle, but OKX's sport-backed visibility and actively expanding on-chain wallet ecosystem give it durable positioning as institutional and retail interest in Web3 infrastructure continues to develop.
Okx reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, TikTok branded content. Their sponsorship history skews toward Sports / Football, Sports / Motorsport, a clear signal of fit for brands in those categories. Demonstrated partners include OKX and Manchester City FC. Engagement on YouTube runs around 0.8%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Okx's tier (Mega, 7.3M combined followers, —). Pulled from CreatorDB's category benchmarks.
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Yes. OKX describes itself as Manchester City Football Club's only crypto platform sponsor, giving the exchange prominent visibility across one of football's most globally followed clubs. The partnership is a key part of OKX's broader strategy to plant its brand in mainstream sports audiences well beyond the core crypto community.
Yes. OKX holds the principal sponsorship of the McLaren Formula 1 team, meaning its branding appears prominently on the cars and team gear throughout the racing season. Alongside the Manchester City deal, it makes OKX one of the most visibly placed crypto brands in global elite sport.
Yes. OKX rebranded from OKEx in early 2022 as part of a strategic push to signal its expansion beyond centralized exchange trading into Web3 wallets and broader on-chain infrastructure. The shortened name was meant to reflect a broader identity rather than just an 'exchange' product.
OKX has not been officially available to US residents due to regulatory restrictions, and in early 2024 the company's operating entity pleaded guilty to federal charges of running an unlicensed money-transmitting business in the US, agreeing to pay hundreds of millions of dollars in fines and forfeitures. Following the settlement, OKX signaled its intention to pursue a legitimate re-entry into the American market, though access remained limited for US users as of that period.
Onchain OS is OKX's concept for its non-custodial Web3 wallet, framing it as foundational crypto infrastructure — the equivalent of electricity, water, and gas for the on-chain world. OKX's content positions the wallet as the operating-system layer for everything a user does across DeFi, multi-chain apps, and token management in the AI era.
OKX1024 is an annual community event and promotional campaign timed around October 24, a date tied to the number 1024 (2¹⁰), which holds deep significance in computing and is celebrated in tech culture — particularly in China — as a kind of Programmer's Day. OKX uses the occasion for ecosystem promotions, community activities, and crypto education content.
OKX年夜饭 is a Lunar New Year campaign where OKX produces themed content and community events built around the most important holiday in Chinese culture. It reflects OKX's ongoing effort to connect with Chinese-speaking crypto audiences globally, weaving crypto education and platform promotion into culturally resonant storytelling.
RWA stands for Real World Assets — the tokenization of traditional financial and physical assets like bonds, real estate, or commodities on a blockchain. OKX's content frames RWA as the industry's major next growth wave after DeFi and NFTs, calling it a 'second curve' to indicate it could drive a new cycle of on-chain adoption.
自托管 means self-custody — holding your own crypto private keys rather than leaving assets on a centralized exchange. OKX promotes it heavily as part of its OKX Wallet push, positioning self-custody as a core principle of Web3 ownership and distancing itself from the narrative that crypto users should rely solely on custodial platforms.
OKX was founded with origins in China but is now registered and headquartered in the Seychelles as a globally operating entity. The company has established regional presences across Asia, Europe, and the Middle East, and following its 2024 US legal settlement it has been actively pursuing compliance in additional regulated markets.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@okx · YouTube
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