United States
Sarah Pan is a New York City-based lifestyle creator whose content spans apartment living, personal style, ceramics, and everyday city life.
Total Followers -0.1%
348K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
235K followers · 68% of audience
Engagement
4.1%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $1.9K–$4.9K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +195 +0.2% | +0 +0.0% | +195 |
| Last 30 days | +0 +0.0% | -429 -0.4% | +0 +0.0% | -429 |
| Last 90 days | +3K +1.3% | -1432 -1.5% | +0 +0.0% | +2K |
| Last 365 days | +3K +1.3% | -1432 -1.5% | +0 +0.0% | +2K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Xero Sponsorship | Sponsored content | Jul 2026 | — | |
| BILT Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Bissell Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| Monday.com Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| Skims Sponsorship | Sponsored content | YouTube | Feb 2026 | — |
| When June Ceramics / Small Business | Founder / owned brand | Long-term | — |
Sarah Pan is a New York City-based lifestyle creator whose content spans apartment living, personal style, ceramics, and everyday city life. Operating primarily on YouTube under the handle Oksarahpan, she has built a mid-tier following across platforms by framing her channel as an intimate "internet nook" — a deliberate contrast to the more produced, editorial aesthetic common in the lifestyle space. Her recent content arc around finding and settling into a Williamsburg, Brooklyn apartment became a serialized, relatable storyline that typifies her approach: personal milestones documented with warmth rather than spectacle. Alongside her creator work, she runs @whenjune, a small ceramics and pottery brand she has developed through product drops, and hosts a podcast called Sojuwithsarah, adding dimensions to her identity beyond standard vlogging. She is represented by Division Media Co.
Her audience skews heavily female and concentrates in the 18–34 age bracket, with a notably international reach that includes audiences in the Philippines, Canada, and Taiwan alongside a domestic U.S. base — suggesting cultural resonance within Asian-American and diaspora communities. Engagement well above category median points to a loyal core rather than a passive subscriber count, which helps explain a sponsor mix that ranges from domestically grounded brands like BILT and Bissell (well-suited to her apartment-era content) to fashion-adjacent partners like Skims and productivity tools like Monday.com and Xero — the latter particularly fitting given her small-business operator background with @whenjune. That crossover between creator, founder, and podcast host positions Sarah Pan as a multi-format voice in the young urban lifestyle space, with natural growth runway as her ceramics brand matures and her podcast audience compounds.
Oksarahpan reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Ceramics / Small Business, a clear signal of fit for brands in those categories. Demonstrated partners include Xero and BILT. Engagement on YouTube runs around 4.1%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Oksarahpan's tier (Mid, 348K combined followers, United States). Pulled from CreatorDB's category benchmarks.
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@whenjune is Sarah Pan's own ceramics label, through which she designs and sells handmade pottery and ceramic pieces. She releases collections in limited numbered drops — with Drop 3 teased across her social bios as of mid-2026 — making each launch a dedicated event for her audience.
Soju with Sarah (@sojuwithsarah) is a podcast hosted by Sarah Pan. The name reflects the casual, social tone of her broader content style, which blends personal storytelling with everyday NYC life and creative work.
Sarah Pan documented her search for an apartment in Williamsburg, Brooklyn, touring lofts and condos in the area across a multi-episode YouTube series. The series followed her from the initial apartment hunt through getting the keys and settling in.
Yes — ceramics and pottery are central to her creative identity, not just aesthetic props. She shares studio vlogs and process content showing her making pieces, including ceramic jewelry, all tied to her brand @whenjune.
The shirtmug is a signature ceramic product Sarah Pan creates and sells through her @whenjune brand, distinct enough that she uses it as a recurring hashtag alongside her ceramics content. It's one of her recognizable handmade designs that surfaces regularly in her studio posts.
Drop 3 is the third collection release from Sarah Pan's ceramics brand @whenjune, which she was actively teasing in her social bios as of mid-2026. Her brand operates on a limited drop model, meaning each numbered release is announced in advance and tied to her content cycle.
As of mid-2026, Sarah Pan has collaborated with Skims, Monday.com, Bissell, BILT, and Xero across her YouTube and Instagram channels. The mix of fashion, home, productivity, and finance brands reflects the lifestyle-meets-creative-entrepreneur space she occupies.
Sarah Pan is represented by @divisionmediaco, a creator management company she lists directly in her Instagram bio. This signals she works with professional representation for brand partnerships and content development.
YouTube is Sarah Pan's primary platform, where she has built by far her largest following and most active community. She maintains a presence on Instagram and TikTok as well, but her audience and engagement are most concentrated on YouTube.
Sarah Pan makes lifestyle vlogs, NYC apartment and city-life content, style and outfit videos, and studio vlogs documenting her ceramics work for @whenjune. Her YouTube channel is framed as a personal "internet nook" — a mix of day-in-the-life storytelling and creative process content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@oksarahpan · YouTube
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